Growth Acquisition Specialist

Quick Facts

• Role: Growth Acquisition Specialist

• Focus: Awareness and acquisition funnel stages

• Main scope: Multilingual web pages, SEO/AI discoverability, conversion optimization

Description

Own the awareness and acquisition stages of the funnel, improving web pages and content that attract and convert new customers. Build a scalable system of automations and “human-in-the-loop” processes to publish multilingual, on-brand, SEO- and AI-friendly pages across dozens of languages. Use A/B tests and clear success metrics to increase the share of visitors who become customers.

Responsibilities

• Create large-scale multilingual web pages (tens of languages) optimized for search and AI, based on customer language and needs research

• Drive conversion improvements through A/B tests from hypothesis to rollout and evaluation

• Develop automation and production processes, including standards and integrating new automations into the team’s workflow

• Ensure copy quality in Czech and English across web and other marketing formats

• Raise content quality beyond the website (case studies, comparison articles, newsletters, and assets for paid channels) with reuse across channels and brands

• Manage campaigns end-to-end (from brief to results) in collaboration with marketing and other teams

Requirements

• 2+ years in online marketing

• Track record of repeatedly delivering measurable outcomes

• Strong marketing funnel understanding and systematic, strategic approach

• Publish-level writing in Czech and English; ability to distinguish good copy from average

• Hands-on experience with A/B tests and conversion optimization; willingness to adjust code when needed

• SEO awareness and interest in how AI search changes optimization

• Practical experience with AI assistants/agents (e.g., ChatGPT, Claude) and building working AI workflows

• Data experience with GA4, Google Search Console, and Semrush

• Ability to execute projects with multiple people without a dedicated copy manager

Benefits

• AI tools connected to internal data, CMS, and analytics, plus a shared playbook and AI workflow library

• Opportunity to experiment on real products and markets; successful practices become team standards

• Budget for courses, books, and language lessons

• Hybrid work: 3 days/week in the Brno office, 2 days remote; flexible working hours

• 25 vacation days, 2 sick days, plus additional leave for volunteering, your wedding, or childbirth

• Dog-friendly central Brno office and additional benefits (MultiSport, company events, offsites, teambuilding)