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July 7, 2026

Coffee Specialist (Sur La Table)

Mid

24 - 24 USD

Berkeley, CA

As a Coffee Specialist at Sur La Table, you are the in-store expert and advocate for all things coffee. This position is responsible for delivering best-in-center service by sharing product knowledge, brewing techniques, and personalized recommendations. The Coffee Specialist plays a key role in driving sales of espresso machines, grinders, coffee makers, and accessories through product demonstrations and educational classes.

Key Responsibilities

Customer Experience & Brand Representation

  • Represent Sur La Table’s brand and culture by creating memorable, educational experiences that inspire repeat visits and customer loyalty.
  • Lead engaging and informative coffee brewing demonstrations that showcase expertise and unique offerings.
  • Educate customers on brewing techniques including pour-over, French Press, AeroPress, espresso, cold brew, and coffee art.
  • Guide customers in selecting coffee beans based on flavor profiles, roast levels, and origin.

Sales & Business Performance

  • Recommend appropriate coffee equipment and maintenance practices based on customer needs.
  • Promote and sell coffee products, equipment, and accessories to customers.
  • Assist the store in achieving revenue goals through customer engagement and education.
  • Meet or exceed culinary program goals through exceptional classes that drive customer engagement and sales.

Team Engagement & Store Support

  • Partner with store leaders to ensure alignment between culinary programming and store priorities.
  • Collaborate on merchandising strategies that highlight featured tools and products.

Operations & Compliance

  • Ensure compliance with food safety standards, local health codes, and sanitation regulations.
  • Maintain a coffee-ready store environment with quality and consistency across brewing methods.
  • Maintain accurate inventory levels, minimize shrink, and control supply and culinary expenses.
  • Ensure store safety and cleanliness while addressing maintenance needs promptly.
  • Accurately record time worked according to company policy.
  • Follow all company policies and standard operating procedures.

Physical Requirements

  • Ability to communicate verbally and work cooperatively with associates and customers.
  • Ability to remain standing for up to 4 hours at a time.
  • Ability to move about the store directing participants, assisting customers, and retrieving merchandise.
  • Ability to perceive and differentiate variations in flavors or odors.
  • Ability to grab, reach, push, pull, bend, stoop, kneel, and crouch.
  • Ability to use hands for grinding, tamping, steaming, pouring, frothing, and demonstrating brewing techniques.
  • Ability to lift and/or move merchandise weighing up to 50 lbs.
  • Ability to ascend/descend ladders to retrieve or move merchandise.
  • Ability to operate a computer, POS system, keyboards, merchandise scanners, and mouse.
  • Availability to work 12–16 hours per week with flexibility for nights, weekends, and holidays.
  • Regular attendance with flexibility to adjust class assignments and teach 3–4 classes per week.
  • Ability to work in a coffee bar area with exposure to hot equipment, steam, varying temperatures, and coffee-related allergens.

Qualifications & Experience

  • Must be 18 years of age or older at time of employment.
  • Passion for coffee and in-depth knowledge of brewing methods, coffee origins, and equipment.
  • Ability to create engaging, hands-on customer experiences.
  • Strong enthusiasm for coffee and eagerness to share knowledge.
  • Excellent communication, problem-solving, and decision-making abilities.
  • Passion for community engagement and delivering exceptional customer experiences.
  • Proficiency in Microsoft Office and retail management systems preferred.

This job description represents a summary of the job and responsibilities may change as needed.

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