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July 10, 2026
Coffee Specialist (Sur La Table)
Mid
Austin, TX
As a Coffee Specialist at Sur La Table, you are the in-store expert and advocate for all things coffee. This position is responsible for delivering exceptional customer service by sharing product knowledge, brewing techniques, and personalized recommendations. The Coffee Specialist plays a key role in driving sales of espresso machines, grinders, coffee makers, and accessories through product demonstrations and educational classes.
Key Responsibilities
Customer Experience & Brand Representation
- Represent the brand and culture by creating memorable, educational experiences that inspire repeat visits and customer loyalty.
- Lead engaging and informative coffee brewing demonstrations.
- Educate customers on brewing techniques including pour-over, French Press, AeroPress, espresso, cold brew, and coffee art.
- Guide customers in selecting coffee beans based on flavor profiles, roast levels, and origin.
Sales & Business Performance
- Recommend appropriate coffee equipment and maintenance practices based on customer needs.
- Promote and sell coffee products, equipment, and accessories.
- Assist the store in achieving revenue goals through customer engagement and education.
- Meet or exceed culinary program goals through exceptional classes that drive engagement and sales.
Team Engagement & Store Support
- Partner with store leaders to align culinary programming with store priorities.
- Collaborate on merchandising strategies highlighting featured tools and products.
Operations & Compliance
- Ensure compliance with food safety standards, local health codes, and sanitation regulations.
- Maintain a coffee-ready store environment with quality and consistency across brewing methods.
- Maintain accurate inventory levels and control supply expenses.
- Ensure store safety and cleanliness.
- Accurately record time worked according to company policy.
- Follow all policies and standard operating procedures.
Physical Requirements
- Ability to communicate verbally and work cooperatively with associates and customers.
- Ability to remain standing for up to 4 hours at a time.
- Ability to move throughout the store while directing class participants and retrieving merchandise.
- Ability to differentiate variations in flavors and odors.
- Ability to grab, reach, push, pull, bend, stoop, kneel, and crouch.
- Ability to demonstrate coffee brewing techniques.
- Ability to lift and/or move merchandise weighing up to 50 lbs.
- Ability to use ladders to retrieve merchandise.
- Ability to operate a computer, POS system, scanners, and keyboard.
- Availability to work 12 to 16 hours per week with a flexible schedule including nights, weekends, and holidays.
- Regular attendance with flexibility to adjust class assignments and teach 3-4 classes weekly.
- Ability to work in a coffee bar environment with exposure to hot equipment, steam, and allergens.
Qualifications & Experience
- Must be 18 years of age or older.
- Passion for coffee and knowledge of brewing methods, coffee origins, and equipment.
- Ability to create engaging customer experiences.
- Excellent communication, problem-solving, and decision-making abilities.
- Passion for community engagement and exceptional customer experiences.
- Proficiency in Microsoft Office and retail management systems preferred.
This job description represents a summary of responsibilities and duties and may be adjusted as needed.
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