Manager, Web Program Management

Position Overview

The Manager, Web Program Management is responsible for the execution and optimization of web initiatives in support of patient acquisition, appointment generation, and conversion. Reporting to the Director of Digital Product, this role works in a cross-functional environment partnering across Marketing, Technology, Operations, and external agencies to deliver high-quality, scalable web experiences aligned with business goals.

This is a hands-on role, including updating center location details, managing local listings in tools like BirdEye, coordinating CMS updates, building project plans, and presenting performance data to stakeholders. The role requires operational discipline, data-driven decision-making, and proactive problem-solving in a fast-moving environment.

Key Responsibilities

Program coordination and delivery

• Support implementation of the web roadmap
• Coordinate execution across cross-functional teams
• Manage day-to-day project work including website updates, CMS changes, listing management, and feature releases
• Track milestones, identify risks and dependencies, and communicate status to stakeholders

Optimization and performance tracking

• Support website optimization including A/B testing, SEO, personalization, and UX improvements
• Track and report on KPIs such as traffic, engagement, and conversion
• Translate performance data into actionable insights and recommendations

Process and operations

• Build and maintain program processes including intake, prioritization, timelines, and resource coordination
• Provide visibility into project status for stakeholders
• Identify and escalate issues proactively

AI and emerging tools

• Support exploration and implementation of AI agent solutions in web workflows
• Evaluate new tools to improve efficiency and patient experience

Vendor and compliance coordination

• Coordinate with external agencies and vendors for timely, high-quality delivery
• Partner with Legal to ensure web content meets healthcare regulatory standards
• Maintain accountability and clear expectations with partners

Qualifications & Experience

• 5 to 7 years of experience in web program management, digital project management, or marketing operations in a fast-paced, cross-functional environment
• Hands-on experience with CMS platforms such as WordPress, Unbounce, or Adobe Experience Manager, including direct page building and content editing
• Working knowledge of HTML and CSS for developer communication and QA
• Familiarity with local listings and reputation management platforms such as BirdEye, Yext, or similar
• Experience with A/B testing, SEO fundamentals, and conversion rate optimization
• Proficiency in web analytics tools including GA4
• Experience with project management tools such as Smartsheet, Jira, Monday, or similar
• Proven ability to manage vendor and agency relationships
• Strong attention to detail and stakeholder communication skills
• Experience in healthcare, retail, multi-unit consumer services, or similar environments is a plus
• Bachelor’s degree in Business, Marketing, or related field preferred

Why This Role Matters

The website is a primary patient acquisition channel, and optimizing its performance directly drives business growth. This role ensures key web initiatives stay on track and aligned to business objectives, offering meaningful digital work and cross-functional exposure.

Compensation

Compensation range: $113,000 - $145,000 + bonus.

Benefits

• Medical
• Dental
• Vision
• Life Insurance
• 401K
• EAP
• PTO and Paid Holidays