Consumer Insights Lead

Quick Facts

• Role: Consumer Insights Lead (Consumer Insights team)
• Focus: Airbnb.org research roadmap, brand/marketing/program research, host/guest tracking, and brand reputation support
• Reporting: Sr. Consumer Insights Lead, Marketing

Description

Own the Airbnb.org research agenda to help grow awareness, engage hosts and guests, and build a community of supporters. Lead .org brand, marketing, program, and partner research; run quarterly host/guest brand tracking; and act as the liaison to the broader Research team. Translate insights into actionable implications for senior stakeholders, while also supporting brand reputation research.

Responsibilities

• Own the Airbnb.org research roadmap with .org leadership and an annual research budget
• Lead .org brand, marketing, program, and partner research (supporters, campaign testing, engagement with programs and impact)
• Run quarterly host and guest brand tracking and derive implications for .org goals and OKRs
• Serve as .org’s liaison to broader Research, integrating .org into wider research work and matching needs to the right expertise (e.g., UX or competitive)
• Support brand reputation research by connecting trust, value, and community impact to brand health and strategy/storytelling
• Design and execute qualitative and quantitative research (surveys, in-depth interviews, focus groups, online communities), balancing in-house and vendor work
• Manage vendor relationships, including scope, budget, timelines, and deliverables
• Integrate insights across sources (e.g., Global Brand Tracker, Host Engagement Survey, internal data, past research) before launching new work
• Present findings in clear, compelling formats for senior stakeholders, focusing on the “so what”

Requirements

• 10+ years of consumer insights experience, ideally including brand, marketing, or reputation research
• Expertise across qualitative and quantitative research methods; familiarity with emerging tools, including AI-powered research methods
• Track record of owning stakeholder relationships independently and turning research into decisions
• Strong project and vendor management skills, including managing budgets across multiple projects
• Exceptional storytelling and communication skills
• Detail-oriented with the ability to work in ambiguous, fast-moving environments
• Degree in research, marketing, or social sciences

Benefits

• Eligible for bonus, equity, benefits, and Employee Travel Credits (where applicable)
• Pay range: $180,000–$224,000 USD