Head of Marketing Operations

Quick Facts

• Role: Head of Marketing Operations
• Scope: Own marketing automation, lead lifecycle, routing/enrichment, campaign operations, attribution, and reporting.

Description

You will build the first Marketing Operations function, including selecting and implementing a marketing automation platform and enforcing a complete lead lifecycle end-to-end. You will own enrichment, scoring, routing, nurture/campaign operations, account-based marketing motions, attribution, and reporting—ensuring alignment between the platform and Salesforce. You will lead and grow the team, including managing a technical GTM Engineer.

Responsibilities

• Build and lead the Marketing Operations team (starting with a GTM Engineer) and set roadmap and priorities.
• Select, evaluate, and implement a marketing automation platform; lead rollout across data model, Salesforce sync, lifecycle stages, templates, permissions, and migration.
• Own lead lifecycle: define lifecycle stages, qualification criteria, handoff SLAs, and recycle rules; enforce in both marketing automation and Salesforce.
• Own enrichment, scoring, and routing; ensure leads are complete, accurately scored on fit/intent/usage, and routed within SLA.
• Own or co-own prospecting tools used by BDRs; decide build vs buy, drive adoption, and measure meeting/pipeline impact.
• Stand up account-based marketing and sales: account tiering, buying-group mapping, coordinated plays, and account-level measurement.
• Run nurture and campaign operations for B2B/enterprise: build/test/launch programs and maintain a clean Salesforce campaign structure.
• Own attribution and marketing reporting, including consistent marketing-sourced and marketing-influenced pipeline metrics and weekly funnel review.
• Protect data quality, consent, and deliverability: manage consent/preferences/suppression and sending-domain health.
• Partner with Growth on web conversion by standardizing form fields, tracking parameters, consent capture, and clean handoff into marketing automation and Salesforce.
• Own the marketing technology stack and budget: vendor evaluation, renewals, adding needed tools, retiring outgrown tools.
• Set the operating rhythm: intake/prioritization, documentation, and training for marketers and sellers.
• Use AI to automate campaign builds, data cleanup, reporting, and lifecycle workflows.

Benefits

• Opportunity to build and lead the first Marketing Operations team for an AI-native product.
• Own core go-to-market infrastructure: lead lifecycle, scoring/routing, attribution, and reporting.
• Work closely with Revenue Operations, Growth, Sales, and a hands-on GTM Engineer to ship production systems.

Requirements

• 8+ years in marketing operations or revenue operations at a B2B SaaS company, including 2+ years managing people.
• Experience with both large consumer user base and enterprise business, coordinating with product lifecycle or growth.
• Led marketing automation platform selection and implementation from scratch (or full migration), including Salesforce sync.
• Deep hands-on expertise in at least one major platform (e.g., HubSpot or Marketo) and ability to build in it.
• Designed and shipped lead scoring and routing models with lifecycle and SLAs followed by Sales.
• Built attribution and pipeline reporting used by Sales and Finance.
• Experience directing technical builders; can scope technical work, set priorities, and judge outcomes.
• Working knowledge of the Salesforce data model and enough SQL to trace records across systems.
• Working knowledge of consent/privacy rules (GDPR, CCPA, CAN-SPAM) and email deliverability (SPF, DKIM, DMARC, list hygiene).
• Clear communicator who can explain systems/data to executives without jargon and translate business requests into requirements.
• Builder mindset; comfortable being the first hire and creating structure.