Lead Product Designer, Growth (Mobile)
Perplexity
San Francisco, CA • 12m ago • Hybrid
Senior
Hybrid
200,000 - 260,000 USD/yr
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Potential salary for Lead Product Designer, Growth (Mobile) role
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$200,000 – $260,000/year
Quick Facts
- Lead mobile product design for Growth across acquisition, activation, retention, monetization, and enterprise expansion
- iOS-first role with hands-on prototyping and SwiftUI implementation
- Data-informed, experimentation-driven design
Description
Own the highest-leverage moments in the mobile user journey, from first-run onboarding and activation to acquisition surfaces, conversion flows, paywalls and pricing, upsells, and retention loops. Prototype on device early and often, and close the gap between design and what ships by writing SwiftUI and contributing PRs. Partner closely with Growth, Product Marketing, mobile engineering, and brand design to deliver measurable growth impact through exceptional interaction and motion craft.
Responsibilities
- Lead mobile product design for Growth across the full lifecycle: acquisition, activation, retention, monetization, and enterprise expansion
- Design first-run and onboarding experiences to get users to value quickly
- Craft conversion and upsell flows, including paywalls, pricing, and plan comparisons
- Design growth experiences for an AI-native product to help users reach their first great answer and discover new capabilities
- Bring the brand to life in growth surfaces through motion, visual design, and interaction detail
- Prototype on device early and often, using real code
- Write SwiftUI and contribute PRs with mobile engineers
- Partner with Growth and Product Marketing on positioning, messaging, and funnel strategy
- Design and run experiments using data and real usage
- Explore new platform capabilities and form factors for growth
- Contribute to a process that enables shipping high-quality improvements frequently
Requirements
- 5+ years of industry experience
- Experience designing consumer or prosumer products with a strong track record of shipping native mobile apps
- Deep fluency in iOS: platform conventions, navigation patterns, gestures, system components, and iOS updates
- Strong understanding of growth nuances: onboarding, activation, acquisition, conversion, upsells, paywalls, pricing, and retention
- Data-informed approach to experimentation, funnels, and metrics
- Excellent visual, UI, interaction, and motion skills with a brand-forward mindset
- Comfort prototyping on device in Xcode with SwiftUI and contributing PRs in a production codebase
- Excellent communicator who can explain design and data rationale clearly
- Strong desire to ship great software
- Comfort with autonomy and ambiguity, with peer-leadership craft
Benefits
- Opportunity to shape native-feeling mobile growth experiences where small design details can move real metrics
- Cross-functional influence across product, engineering, marketing, and brand teams
- Hands-on design-to-shipping workflow using real code and experiments
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