Digital Product Owner (Mobile App)

Quick Facts

• Role: Digital Product Owner (Mobile App)

• Focus: Strategy, roadmap, and growth results for a mobile application

Description

You will set the direction of a key mobile app and take end-to-end responsibility for its development and business outcomes. You will identify new opportunities, translate them into customer-valuable solutions, and grow active users, penetration, and usage frequency. You will use analytics to understand user behavior and measure impact, and lead discovery and product initiatives from idea through evaluation.

Responsibilities

• Co-create the product strategy for the mobile app

• Manage the roadmap and set priorities for further development

• Identify new business opportunities and grow the app’s sales potential

• Drive growth of active users, penetration, and app usage frequency

• Analyze user behavior, conversion paths, and feature usage

• Formulate and validate hypotheses using data; measure impact on customers and business

• Lead discovery to capture customer needs and propose solutions that improve usability and fulfillment of requests

• Lead product initiatives independently from opportunity identification to results evaluation

• Coordinate cross-company needs and secure support for solutions across the group

• Work with a Product Owner to deliver and coordinate with the development team; collaborate with UX, research, and analytics

• Explore ways to deliver value faster and more efficiently using AI, automation, and modern technologies

Requirements

• At least 5 years of experience in digital product management, including experience developing a mobile application

• Ability to create a product strategy and independently lead complex initiatives from first idea to measurable outcomes

• Commercial and analytical mindset with strong use of product data and KPI definition

• Experience linking customer needs with business goals; experience with discovery, UX, or customer research

• Enjoy finding new approaches, experimenting, and proposing solutions even with limited capacity

• Understanding of digital technologies and active use of AI, automation, or other modern tools

• Clear communication and presentation skills for proposals

• Ability to negotiate and gain leadership/team support across companies

• Ownership mindset to steer the product direction and push it forward independently

Benefits

• Direct impact on product direction and development, and responsibility for business outcomes

• Cross-company collaboration within Direct Group to connect services into one digital environment

• Flexible working hours and home office; results-focused culture

• Unlimited vacation

• Informal culture and room to improve things that matter

• Support for development and learning; modern offices; dog-friendly office