Product Manager (Mobile Push Notifications)

Vercom S.A.

Poznań, Pl-30, Poland • 2h ago • On-site

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Quick Facts

  • Focus: Push notification technology for mobile apps (iOS and Android)

  • Role type: Product Manager (Channel Business Expert)

Description

Own the vision, business architecture, and roadmap for the push notification channel within the MessageFlow platform. Drive product development by monitoring market trends, optimizing push components to maximize deliverability, opt-in/open rates, and user engagement, and advising enterprise clients on permissions, segmentation, and omnichannel scenarios.

Responsibilities

  • Manage the vision, strategy, and technology roadmap for push notifications on the MessageFlow platform

  • Track market and competitors to identify mobile trends and maintain market positioning and technological advantage

  • Test and optimize push technology components to maximize deliverability, opt-in, and user engagement

  • Collaborate closely with IT and Sales/Marketing teams on creating and implementing product updates

  • Advise key customers on best practices for permissions, segmentation, and advanced omnichannel scenarios

  • Contribute product recommendations based on end-user behavior analysis and partner feedback

Requirements

  • 3–5+ years of experience as a Product Manager, Product Owner, or Data-Driven CRM Manager in mobile applications

  • Experience from mobile development agencies/software houses or from Push/CPaaS/Marketing Automation providers

  • Deep practical understanding of mobile ecosystems: APNs (iOS) and FCM (Android), background processing, battery constraints, and system permission policies

  • Familiarity with leading mobile communication/automation/CRM platforms (e.g., Braze, OneSignal, Leanplum, MoEngage, CleverTap)

  • Practical understanding of Deep Linking architecture (Branch.io, AppsFlyer, Universal Links, App Links)

  • Analytical approach to data, including tools such as Amplitude, Mixpanel, and Firebase

  • Very good English (min. B2/C1)

Benefits

  • Remote or hybrid work model (Poznań or Kraków office)

  • English lessons during working hours

  • Participation in industry trainings and events fully funded

  • Attractive benefits package (MultiSport support, private medical care, group insurance, wellbeing program)

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