Senior Tools Governance Manager

Quick Facts

• Role: Senior Tools Governance Manager (Marcom)

Description

Own and maintain the governance framework for Marcom’s internal operational tools, ensuring they’re selected, deployed, maintained, and retired through consistent, transparent processes. Lead cross-functional needs assessments and develop a tools strategy and roadmap aligned to Marcom goals, KPIs, and creative requirements, while defining evaluation criteria across ROI, security compliance, data protection, accessibility, and corporate policy. Serve as the governance liaison across Legal, Privacy, Security, IS&T, Procurement, and marketing partners to drive tool lifecycle decisions and organization-wide adoption.

Responsibilities

• Own and maintain the internal tools governance framework (selection, evaluation/approval, ongoing maintenance, retirement)
• Conduct cross-functional workflow sessions to identify gaps, redundancies, and opportunities for process efficiency
• Develop and maintain a tools strategy and roadmap aligned with Marcom goals, KPIs, and creative requirements
• Define evaluation criteria for tool selection (ROI, security compliance, data protection, user accessibility, alignment with corporate policy)
• Lead market research for third-party solutions and write development briefs for proprietary builds and feature enhancements with IS&T and Marcom UX/UI designers
• Define adoption milestones and track rollout progress; partner on training, workshops, and enablement
• Ensure compliance with data protection regulations, privacy policies, security requirements, and industry standards; identify opportunities to consolidate overlapping tools and reduce fragmentation
• Serve as the primary governance liaison between Marcom and cross-functional partners (Legal, Privacy, Security, IS&T, Procurement) and adjacent marketing organizations

Requirements

• 10+ years of experience in tools governance, internal technology strategy, product management, or operational technology leadership
• Track record building and implementing AI governance frameworks, policies, or standards for internal tools in a large, complex global organization
• Experience leading cross-functional workflow assessments to identify process efficiency and effectiveness improvements
• Working knowledge of security, privacy, and data protection requirements with technical proficiency to assess tool compliance with corporate policy
• Working knowledge of Agile and Scrum as applied to internal tool delivery

Benefits

• Opportunity to build and run governance for internal operational tools that enable marketing at global scale
• Lead adoption, enablement, and process efficiency improvements across cross-functional partners