Business Analyst (Customer Insights & Growth)

Quick Facts

• Role: Business Analyst (Customer Insights & Growth)
• Focus: Customer insights and commercial growth analytics

Description

You will support the Commercial organization by analyzing customer behavior and growth opportunities, covering retention and churn, upsell/cross-sell, and acquisition potential. The role includes building analytical inputs for business decisions and participating in the analytical support of projects and initiatives. You will connect internal data, customer feedback, market research, and other relevant inputs to identify actionable opportunities.

Responsibilities

• Analyze the existing customer portfolio, its development, and behavior across the platform and services
• Evaluate retention, churn, customer value, and upsell/cross-sell opportunities
• Identify opportunities to acquire new customers and improve acquisition efficiency
• Analyze customer needs, competition, market trends, and business models
• Link internal data and external inputs (e.g., customer feedback and market research)
• Formulate hypotheses, key decision questions, and identify root causes or unused potential
• Propose and evaluate measures, including expected benefits, costs, and risks
• Prepare analytical materials, business cases, and recommendations for decision-making
• Collaborate with business, data, and other teams to validate hypotheses and evaluate results
• Support projects and initiatives: clarify requirements, scope, expected benefits, and produce analysis outputs (e.g., process models, use cases, functional specifications)

Requirements

• Ability to produce clear analytical outputs and structured decision-support materials
• Ability to work confidently with customer data, business processes, and key business metrics
• Ability to independently search, connect, validate, and interpret data, including recognizing limitations and differentiating facts from assumptions
• Ability to create hypotheses, find relationships, and propose feasible recommendations
• Ability to communicate clearly with different teams and demonstrate analytical and systematic thinking with strong attention to detail

Benefits

• 5 weeks of vacation; 4 additional days off and salary top-up during sick leave or care for close family up to 100%
• Multisport contribution; meal allowance; bonus for recommending a new colleague
• Discounted Shoptet plan for your own online shop
• Budget for education, English courses, and internal learning program “Product Academy”
• Computer provided based on your choice (Mac or Windows) and a favorable mobile plan for you and your close ones
• Mental health support: option to use 6 therapy sessions per year
• Offices in Holešovice, bike-friendly setup, large supply of coffee, fruit/vegetables and healthy snacks
• Community events such as team dinners, birthdays, company beer, and team buildings