Senior Product Manager, Sites & Studio

Quick Facts

• Role: Senior Product Manager for Sites & Studio (website-building and storefront customization)
• Focus: Technical, hands-on product management for intuitive, reliable website creation and publishing workflows

Description

Own the product vision, strategy, roadmap, and execution for Bask’s Sites and Studio experiences. Drive improvements to website creation, visual editing, storefront customization, previewing, and publishing so merchants can create, design, customize, and publish telehealth websites effectively. Partner with engineering, design, and merchant-facing teams and use metrics and feedback to continuously improve activation, publishing success, feature adoption, editing efficiency, and merchant satisfaction.

Responsibilities

• Own the product vision, strategy, roadmap, and execution for Sites and Studio
• Lead improvements to website creation, visual editing, storefront customization, previewing, and publishing workflows
• Work directly with merchants and customer-facing teams to understand how websites are built and managed
• Improve usability and flexibility of website-building and design tools
• Develop intuitive workflows for editing layouts, managing website content, and customizing storefront appearance
• Partner with engineering and design to improve templates, reusable components, and customization capabilities
• Define product requirements for site configuration, previewing, publishing, and ongoing website management
• Identify opportunities to simplify website setup and reduce technical knowledge needed to launch
• Collaborate with frontend engineers to evaluate rendering, responsiveness, performance, accessibility, and technical tradeoffs
• Improve reliability of website editing and publishing, including error handling and recovery
• Coordinate with Merchant Platform & Commerce teams so catalogs, pricing, and commerce settings reflect accurately
• Explore automation, reusable design systems, and AI-assisted tools for website creation
• Define and monitor product metrics and use analytics to prioritize improvements
• Lead initiatives from discovery and technical planning through development, launch, and iteration
• Take ownership of product outcomes and continuously improve the website-building experience

Requirements

• 5+ years of professional product management experience building and shipping software products
• Previous software engineering experience or a technical background with hands-on coding
• Ability to read and write code, understand technical implementation details, and communicate effectively with engineers
• Experience owning SaaS products, website-building tools, content management platforms, or complex web applications
• Strong understanding of modern web technologies, APIs, frontend architecture, and responsive web experiences
• Proven experience leading products from discovery and technical planning through launch and iteration
• Experience working closely with frontend engineers and product designers
• Ability to translate complex technical capabilities into intuitive product experiences
• Strong product discovery, prioritization, and roadmap management skills
• Experience using customer feedback, usability insights, and product analytics to guide decisions
• Excellent written and verbal communication skills
• Ability to work independently, navigate ambiguity, and ship high-quality products under tight timelines

Benefits

• Hands-on technical product management focused on sophisticated website-building tools
• Ownership of product outcomes with continuous iteration
• Small-team environment partnering closely with engineering and design