Senior Copywriter

Etnetera Motion

Praha 7, Czechia • 4m ago • Hybrid

Senior

Hybrid

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Quick Facts

  • Role: Senior Copywriter

Description

You’ll create campaign ideas and messaging grounded in strong insights, not empty claims. Working closely with art directors and other teams, you’ll develop concepts and scripts and also present and defend your thinking. Use AI tools intelligently, but keep human ownership of the idea.

Responsibilities

  • Generate creative concepts from the first insight through the final campaign

  • Develop headlines, storytelling, and campaign communication that audiences won’t skip

  • Present, argue, and stand behind ideas; incorporate feedback to improve

  • Challenge the brief and propose better solutions

  • Use modern AI tools effectively while keeping your own creative thinking

Requirements

  • Several years of experience in creative work with a portfolio

  • Strong big-idea thinking (not only headlines or posts)

  • Ability to write strong concepts, scripts, manifestos, and concise messaging

  • Good understanding of brand tone of voice and cultural context

  • Czech writing proficiency and English proficiency

  • Ability to pitch ideas as well as originate them

  • Confidence to offer opinions without ego

Benefits

  • Creative freedom to influence campaigns from the first idea

  • Work on major brands (e.g., NIVEA, Pepsi, Škoda Auto, Porsche)

  • Access to the latest AI tools and technologies

  • Flexible working hours, home office, and dog-friendly offices

  • Team breakfasts, company events, and growth opportunities

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