CRM & Retention Manager (Email/SMS)

Quick Facts

• Full-time, office-based role in Prague
• Schedule: Monday to Friday, 15:00–00:00 (Prague time)
• Monthly compensation: $2,000 net
• B2B contract
• Opportunity to work on a sweepstakes project targeting the US market

Description

Develop and optimize Email and SMS CRM marketing communications for a US-focused sweepstakes platform. Create automated customer journeys and lifecycle campaigns to improve customer retention, reactivation, and revenue. Use segmentation, A/B testing, and CRM metrics to drive measurable improvements while ensuring compliance with US regulations.

Responsibilities

• Create compelling Email and SMS marketing content tailored to US audiences
• Develop automated Welcome, Retention, Reactivation, Win-back, and VIP campaigns
• Design customer communication strategies across lifecycle stages
• Segment audiences based on behavior, engagement, activity, and customer value
• Collaborate with Marketing and Product teams on promotional offers and engagement strategies
• Launch, manage, and optimize Email/SMS marketing campaigns
• Conduct A/B testing (messaging, subject lines, CTAs, offers, delivery times)
• Monitor CRM metrics: Conversion, Retention, Reactivation, and Revenue
• Analyze customer behavior to identify opportunities to improve engagement and retention
• Track US market trends, competitors, and sweepstakes industry developments
• Ensure compliance with US Email/SMS regulations (CAN-SPAM, TCPA) and Responsible Gaming principles

Requirements

• 1+ year of experience in CRM, Retention, Lifecycle Marketing, or Email/SMS Marketing
• Strong English writing skills (B2+ or higher) for US audiences
• Experience writing engaging marketing emails, SMS messages, subject lines, and CTAs
• Hands-on experience building automated Email/SMS workflows and customer journeys
• Strong understanding of audience segmentation and customer lifecycle management
• Experience conducting A/B tests and analyzing campaign performance
• Familiarity with Braze, Klaviyo, Iterable, Optimove, Customer.io, or similar platforms
• Understanding of retention, reactivation, engagement, and monetization strategies
• Analytical mindset to translate data into actionable improvements
• Knowledge of CAN-SPAM and TCPA (or willingness to learn)
• Ability to work independently, take initiative, and deliver measurable results