Senior Traffic Manager

Quick Facts

• Senior Traffic Manager / Head of Acquisition (remote)
• Focus: user acquisition for an online sports betting platform

Description

You will lead user acquisition strategy across multiple digital channels for an online sports betting platform, driving efficient media spend and maximizing performance while ensuring compliance with advertising and gambling regulations. You will manage paid acquisition campaigns end-to-end, oversee budgets and reporting, optimize conversion funnels, and coordinate with CRM and international stakeholders. You will also structure affiliate and influencer marketing programs and manage app-store acquisition and tracking.

Responsibilities

• Define and execute user acquisition strategy across digital channels
• Set up, manage, and optimize paid acquisition campaigns end-to-end
• Manage acquisition budgets, including forecasting and reconciliation
• Build and maintain relationships with ad networks, media partners, and affiliates
• Oversee app-store acquisition and tracking
• Create acquisition dashboards and performance reports
• Analyze and optimize conversion funnels and user registration journeys
• Coordinate with CRM teams on user onboarding and retention
• Structure and manage affiliate and influencer marketing programs
• Ensure compliance with advertising regulations and gambling policies
• Lead the acquisition function and adapt strategies to market trends
• Work with international teams and senior marketing stakeholders

Requirements

• 5+ years of experience in performance marketing and/or user acquisition
• Proven record scaling user acquisition for consumer products
• Strong expertise in Meta Ads, Google Ads, and TikTok Ads
• Experience with tracking and analytics tools such as GA4 and Google Tag Manager
• Proficiency in Excel and/or Google Sheets
• Strong understanding of digital acquisition strategies, conversion funnels, and performance optimization
• Experience managing acquisition budgets and performance metrics
• Strong communication and stakeholder management skills
• Professional fluency in English (French is a plus)

Benefits

• Remote working model
• International team environment
• Opportunity to grow in a collaborative, dynamic project setting