Marketing & Content Lead

Quick Facts

Role: Marketing & Content Lead (hands-on leadership)

Focus: Brand, content strategy, demand generation, GEO/AEO (AI search) visibility

Team: Lead 2 direct reports; collaborate with external freelancers as needed

Description

Own Behavio’s brand and demand generation by building and executing a global content strategy across EU and US markets. You’ll mentor the marketing team, set quarterly marketing OKRs and budgets with the CEO, partner with Sales to generate qualified MQLs/SQLs, and drive AI search visibility (GEO/AEO) through authoritative content.

Responsibilities

• Set daily priorities and mentor 2 direct reports; coordinate external freelancers when needed
• Work with the CEO to define quarterly marketing OKRs, manage campaign budgets, and track results
• Oversee performance across PR, social, paid, web, and events; identify what works and adjust priorities
• Partner with Sales to generate quality MQLs/SQLs and support real business growth
• Build and execute content strategy (podcasts, blog, case studies) and drive GEO/AEO visibility
• Support product marketing launches and refine target audience messaging while keeping brand voice consistent
• Ensure high-quality content execution across website, landing pages, and assets to meet brand standards

Requirements

• 3+ years of hands-on experience in Content Leadership (SaaS, tech startup, or agency environment)
• Demonstrated demand generation experience with content tied to pipeline (MQLs/SQLs) and ROI measurement
• Readiness to lead: managed people and/or freelancers, or a senior specialist ready to step into leadership
• Strong SEO knowledge and AI workflows experience, including emerging AI answer engines (GEO/AEO)
• Proven ability to plan and prioritize across multiple marketing channels using performance insights
• Experience or strong interest in building content partnerships (podcasters, marketing creators)
• Fluent or native English
• Commercial mindset connecting marketing efforts with Sales outcomes

Benefits

• Compensation aligned with skills and experience
• Flexible working hours with work-from-home options; possibility of taking longer unpaid leave
• Personal development budget for conferences, workshops, or learning materials
• Weekly breakfasts and daily fresh fruit, snacks, and drinks at the office
• All required tech hardware, beautiful office space, dog-friendly environment with terrace, bistro, and free DOX gallery tickets
• Regular team meetups and trips (including multi-day offsites)
• Supportive culture with opportunity to grow as the company expands globally