Senior Influencer Marketing Manager

Quick Facts

• Role: Senior Influencer Marketing Manager

• Focus: Build and own a creator/content influencer program end-to-end

Description

Own the content creator marketing program from the ground up—building a network of creators and influencers to reach the right audiences and generate demand across the full funnel. You will connect creator-driven content with product marketing and the broader marketing system, including affiliate, social, and paid placements, while tracking performance and quality.

Responsibilities

• Build and scale a content creator program

• Source, vet, and activate creators across YouTube, LinkedIn, TikTok, X, Reddit, podcasts, and other developer/AI-focused channels

• Define program structure (tiers), compensation models (fixed fee, CPA, hybrid), onboarding, and regional execution

• Manage budgets, contracts, rates, and usage rights

• Plan and forecast channel activity

• Monitor creator-economy trends and platform shifts to evolve the program

• Align creator content with product narrative and GTM priorities with Product Marketing

• Partner with Affiliate Manager to structure, tier, brief, and track creator relationships

• Coordinate with Social Media team to align creator output with the organic calendar and amplify top content

• Own reporting on content velocity, ICP reach, messaging quality, creator-attributed signups, and revenue influence

• Own paid placements and UGC buying; route top content for amplification

• Brief creators, track content performance/velocity, and ensure messaging accuracy and ICP fit

• Build playbooks and creative frameworks to scale quality with volume

Requirements

• 6+ years in media buying, influencer marketing, or partnerships

• Proven experience building content creator or influencer programs (ideally for B2B/developer/technical audiences)

• Strong understanding of what resonates with technical audiences and skepticism toward marketing

• Performance marketing understanding and ability to connect creator content to acquisition metrics

• Hands-on creative work: writing briefs, toolkits, and providing creative direction

• Cross-functional experience aligning with paid media, product marketing, legal, and finance

• Ability to judge creators by ICP reach and depth of landing, not impression counts

• Comfortable starting from scratch

Benefits

• Full-time role in Prague; option to work remotely

• Flexible working hours

• Unlimited Claude for every Apifier

• Stock options and profit sharing

• Generous hardware budget

• Solid education and training budget; conference tickets; internal learning sessions

• Unlimited snacks and free daily lunches

• Team offsites and activities; Multisport card; free entry to Prague Zoo

• Pet-, kid-, and bike-friendly office