Staff Product Manager, Growth (Acquisition)

Quick Facts

Role: Staff Product Manager, Acquisition

Description

Own one of the most important growth challenges: bringing more new users into Linktree and building scalable, product-led acquisition loops.

Work across the customer journey from SEO and profile-to-signup experiences to referrals, landing pages, claim flows, and new tools designed to bring more users into the Linktree ecosystem.

Partner with Engineering, Design, Data, Growth Marketing, SEO, Lifecycle, Activation, and executive leadership to define acquisition strategy and build systems for sustainable new-user growth at scale.

Responsibilities / What You Will Own

• Own Linktree's product-led acquisition strategy with a clear mandate to grow new-user entries into the ecosystem.
• Own and optimize the profile-to-signup journey (including “Powered by Linktree,” “Claim your Linktree,” creator discovery, sign-up, authentication, and other visitor-to-user pathways).
• Identify and build scalable organic acquisition loops across Linktree’s network of profiles, content, creators, businesses, and audience traffic.
• Partner with Growth Marketing and SEO to improve organic discovery, landing-page conversion, SEO/AEO performance, and the journey from external discovery into the product.
• Own and evolve referral strategy (product experiences, incentives, growth mechanics) while managing incrementality and cannibalization.
• Develop new acquisition products and tools providing standalone value while introducing creators and businesses to Linktree.
• Explore creative zero-to-one acquisition opportunities across new customer segments, including identifying prospective users, creating relevant Linktree experiences, and building compelling “claim your Linktree” journeys.
• Develop a high-velocity experimentation roadmap across acquisition surfaces to increase qualified traffic, signup conversion, referral growth, and overall new-user acquisition.
• Lead deep funnel analysis to understand discovery, drop-off before sign-up, and interventions with the biggest growth potential.
• Partner with Activation to ensure seamless handoff from acquisition into activation and that users/segments reach value.
• Partner with Data to ensure acquisition channels, loops, funnels, and experiments are well-instrumented and measurable.
• Communicate acquisition strategy, experiment results, tradeoffs, and business impact clearly to senior leadership.
• Raise the bar for growth product craft through experimentation discipline, creative growth thinking, and customer empathy.

Requirements

• 8+ years product management experience with significant experience in growth/acquisition/product-led growth/SEO/referrals/virality/funnel optimization or adjacent growth disciplines.
• Proven experience owning a large-scale consumer/prosumer/marketplace/creator/SaaS/self-serve growth funnel with meaningful user volume.
• Track record of driving measurable new-user growth through product-led acquisition, experimentation, organic growth loops, referrals, conversion optimization, or new acquisition surfaces.
• Strong understanding of how product, SEO, content, marketing, and distribution can create compounding organic growth.
• Analytical depth in funnel analysis, segmentation, experimentation design, attribution, conversion metrics, and metric definition.
• Hands-on experience with product analytics and experimentation tools such as Amplitude, Mixpanel, Looker, Mode, Optimizely, Statsig, or similar.
• Experience identifying and building zero-to-one growth opportunities through experimentation.
• Excellent executive communication skills.
• Strong product judgment (optimize vs build new growth loop vs test unconventional ideas).
• Experience partnering with Design and Engineering to ship polished, scalable, user-centered product experiences.
• Comfort partnering across team boundaries with Product, Marketing, SEO, Data, Lifecycle, and other growth functions.
• High agency and willingness to explore unconventional approaches to growth.
• Customer instinct and curiosity about how creators, businesses, and brands discover and adopt digital tools to grow their presence, audience, and income.

Benefits

• Annual wellbeing allowance for fitness memberships, development courses, childcare, travel, charitable donations, pet insurance, home office set-up.
• 100% coverage (80% for dependents) of monthly premiums for medical, dental, vision, disability and life insurance for US-based employees.
• Employer contribution towards retirement.
• Generous time off for vacation, holidays, parental leave, volunteer time, and other categories.
• Employee stock option program.