Staff Product Manager, Growth (Acquisition)

Quick Facts

Staff Product Manager, Acquisition

Description

Own Linktree’s product-led acquisition strategy to grow the number of new users entering the Linktree ecosystem. Lead and optimize the profile-to-signup journey (e.g., “Powered by Linktree,” “Claim your Linktree,” creator discovery, sign-up, authentication, and other pathways), build scalable organic acquisition loops across Linktree’s network, and evolve the referral strategy including incentives and growth mechanics while managing incrementality and cannibalization.

Responsibilities

• Own and optimize the profile-to-signup journey
• Identify and build scalable organic acquisition loops
• Partner with Growth Marketing and SEO to improve organic discovery, landing-page conversion, SEO/AEO performance, and the journey from external discovery into the product
• Own and evolve the referral strategy (product experiences, incentives, growth mechanics; manage incrementality and cannibalization)
• Develop new acquisition products and tools that provide standalone value and introduce creators and businesses to Linktree
• Explore zero-to-one acquisition opportunities across new customer segments and “claim your Linktree” journeys
• Develop a high-velocity experimentation roadmap across acquisition surfaces (qualified traffic, signup conversion, referral growth, new-user acquisition)
• Lead deep funnel analysis to find where prospective users discover Linktree and where they drop off before sign-up
• Partner with Activation to ensure a seamless handoff from acquisition into activation
• Partner with Data to ensure acquisition channels, loops, funnels, and experiments are well-instrumented and measurable
• Communicate acquisition strategy, experiment results, tradeoffs, and business impact to senior leadership
• Raise the bar for growth product craft with experimentation discipline, creative growth thinking, and customer empathy

Requirements

• 8+ years of product management experience with significant growth/acquisition/product-led growth/SEO/referrals/virality/funnel optimization or adjacent experience
• Proven experience owning a large-scale consumer/prosumer/marketplace/creator/SaaS/self-serve growth funnel with meaningful user volume
• Track record of measurable new-user growth via product-led acquisition, experimentation, organic loops, referrals, conversion optimization, or new acquisition surfaces
• Strong understanding of how product, SEO, content, marketing, and distribution combine for compounding organic growth
• Analytical depth: fluent in funnel analysis, segmentation, experimentation design, attribution, conversion metrics, and metric definition
• Hands-on experience with product analytics and experimentation tools (Amplitude, Mixpanel, Looker, Mode, Optimizely, Statsig, or similar)
• Experience identifying and building zero-to-one growth opportunities where experimentation is required
• Excellent executive communication skills with complex data and strategic narratives
• Strong product judgment on when to optimize vs build new growth loops vs test unconventional ideas
• Experience partnering with Design and Engineering to ship polished, scalable, user-centered product experiences
• Comfort partnering across team boundaries with Product, Marketing, SEO, Data, Lifecycle, and other growth functions
• High agency and willingness to explore unconventional approaches
• Strong customer instinct and curiosity about how creators, businesses, and brands discover and adopt digital tools

Benefits

• Annual wellbeing allowance
• 100% coverage (and 80% for dependents) of monthly premiums for medical, dental, vision, disability and life insurance for US-based employees
• Employer contribution towards retirement
• Generous time off (vacation, holidays, parental leave, volunteer time, and other categories)
• Employee stock option program