Email Marketing Specialist

The Email Marketing team supports communication across subscription-based SaaS products through lifecycle and promotional messaging that helps users discover value, stay engaged, and move through key customer journey stages.

Each Email Marketing Manager will focus on one core product — pdfFiller or SignNow — and own email initiatives tailored to its funnels, stakeholders, priorities, and user journeys. The work focuses on solving business challenges through email and related channels, testing new ideas, responding to changing priorities, and continuously improving lifecycle communication.

What you’ll be working on

• Configure, launch, and optimize email campaigns using an in-house email service provider, including audience segmentation, personalization, and A/B test setup.
• Build and implement multi-step automated email workflows based on user behavior, lifecycle stages, funnels, and product-specific goals.
• Design and manage advanced audience segments for activation, engagement, retention, reactivation, and promotional initiatives.
• Run experiments, analyze results, and apply insights to improve campaign performance, user journeys, and business impact.
• Create and maintain dashboards to track email and lifecycle marketing metrics, monitor campaign performance, and identify improvements.
• Collaborate with Product, Data, Engineering, Marketing, and General Management teams to align email initiatives with product priorities and business goals.
• Work independently in a dynamic environment, identify gaps, propose improvements, and refine processes as priorities evolve.
• Oversee and improve the internal email system’s usability, scalability, and effectiveness.
• Generate data-driven ideas for relevant, personalized email content that improves user engagement and supports customer journey goals.
• Lead and support the transformation of the email marketing function into an AI-driven program through AI-powered tools, automation, and best practices.

What we expect from you

• 3+ years of hands-on experience in email marketing, CRM, or lifecycle marketing, with proven experience launching and optimizing campaigns.
• Experience with an ESP, customer engagement platform, or in-house email system, including campaign setup, segmentation, automation, and A/B testing.
• Strong understanding of user journeys, behavioral triggers, lifecycle communication, and funnel-based messaging for web-based products.
• Strong analytical skills and the ability to track, interpret, and optimize campaign performance using dashboards, audience behavior, and key email metrics.
• Experience working with data, including basic to intermediate SQL skills such as writing queries, aggregations, and simple data transformations.
• Ability to evaluate A/B test results based on broader performance impact, not only channel-level metrics.
• Ability to collaborate cross-functionally with different stakeholders to deliver impactful email initiatives.
• High level of ownership, attention to detail, and problem-solving ability.
• Ability to work autonomously, stay organized in a fast-paced and changing environment, and move initiatives forward when processes are not fully defined.
• Interest in AI tools, experimentation, automation, and continuous improvement, with readiness to test new approaches and improve marketing efficiency.
• Strong communication skills and English proficiency at B2 level or higher.

Nice to have

• Experience with web-based SaaS products.
• Experience with tools similar to Customer.io.
• Experience with Jira or similar tools for project and task management.

What we offer

• Flexible working environment, with in-person collaboration in hubs and remote or hybrid options in many countries.
• Competitive compensation, a performance-based bonus system, and stock options.
• Professional development through courses, conferences, learning resources, career growth, and internal mobility.
• Country-tailored health coverage, wellness programs, fitness options, and quarterly mental health days.
• Family-friendly flexibility, family days, a junior club for children, and a pet-friendly approach.
• Support for charitable initiatives, including humanitarian aid and employee-donation matching.
• Open communication through team discussions and company-wide Q&A sessions.