Paid Social Manager (Remote US)

The Paid Strategist is a client-facing role responsible for day-to-day client deliverables, creating and managing custom client strategies, and communicating with clients and internal stakeholders to execute Paid Social initiatives. In this role, you will build high-performing Paid strategies for B2B businesses across Technology, Industrial, and Services markets. (Internal Title: Account Strategist, Paid Social)

Roles & Responsibilities

• Oversee and lead a collection of Social Media accounts
• Serve as direct support to client contacts
• Communicate weekly with vendors or operational partners to ensure alignment on tasks, quality, and improvements
• Build strategies for clients each quarter
• Create, maintain, and optimize budgets for paid media campaigns
• Deeply understand client positioning and unique value propositions
• Confirm lead routing accuracy within a CRM
• Maintain personal productivity and utilization
• Work directly with Associate Director to achieve internal and client goals
• Understand the value of Programmatic campaigns
• Drive cross-sells, upsells, and referrals through client relationships
• Execute and optimize advertising campaigns within LinkedIn, including ad copywriting, TAM development, and targeting to maximize ROI

What You Offer

• 2+ years experience at a performance/digital marketing agency supporting B2B clients
• Deep expertise in paid social advertising campaigns, specifically LinkedIn Ads
• Understanding of LinkedIn ad units including conversation ads, document ads, CTV, and more
• Proficiency with LinkedIn Campaign Manager, ZoomInfo, 6sense, and related tools
• Strong understanding of paid media principles including keyword research, ad copywriting, bid management, and campaign optimization
• Ability to analyze performance data using Google Analytics, GA4, Excel, or other analytics platforms
• Ability to drive and measure results via OCT
• Experience with audience segmentation by tier, job title, etc.
• Proven success with mid-market or enterprise accounts
• Ability to organize, prioritize, and manage multiple projects simultaneously
• Travel to visit clients approximately once per year per client or as needed

What Success Looks Like

• Manage approximately five mid-tier and enterprise accounts
• Meet and exceed KPIs including client North Star Metrics (NSMs) and Client Satisfaction scores
• Build client trust leading to consistent renewals
• Cross-sell services aligned with client goals
• Clearly communicate results to client contacts and executives
• Make exceptional strategic decisions for accounts

Benefits

• Medical, dental, vision, disability, and life insurance (100% employer-paid plan for employee, 50% contribution for dependents)
• Mental health support through Spring Health and Headspace
• Physical health support including Omada, Carrot fertility support, Aaptiv workouts, and One Medical membership
• Unlimited PTO (2-week minimum), paid company holidays, birthday off, end-of-year recharge, paid parental leave
• Traditional and Roth 401(k) with 3% company match
• Annual bonus based on tenure

Work Environment Requirements

• Remote-first role with option to work from US locations or approved global locations (Canada, UK, Australia) with valid work authorization
• 100% virtual work from home office
• Use of laptop (PC or Mac), Zoom, Slack, and other productivity tools
• Reliable internet access and professional background required
• Ability to remain stationary for extended periods and interpret written and verbal communication
• Ability to perform essential job duties with or without reasonable accommodation