June 17, 2026
CRM Strategist
Mid • On-site
84,996 - 95,004 USD/yr
Chicago, IL
Role: CRM Strategist
Location: Chicago, IL (Remote)
About the role
The CRM Strategist supports the strategic planning and tactical execution of clients' CRM and email marketing programs. You translate strategy into detailed campaign plans, manage campaign execution in partnership with the Campaign Management team, and contribute analytical thinking to drive continuous performance improvement.
Based in Chicago, IL, you will work closely with the CRM Strategy Lead and a team of Campaign Managers to deliver personalized, high-performing email journeys for an audience of adult learners and healthcare professionals. You will use live creative performance data to drive continuous optimization. Technical precision, platform fluency, and a test-and-learn mindset are essential.
What you will be doing
- Support the CRM Strategy Lead in the planning and execution of email and CRM programs across five institutions, including lead nurture, enrollment, and retention journeys
- Develop detailed campaign briefs, audience segmentation logic, and personalization specifications for Campaign Managers and Email Developers
- Monitor campaign performance (open rates, click-through rates, conversion, enrolment attribution) and develop actionable recommendations for optimization
- Manage A/B test design and analysis across subject lines, content, CTAs, and send times; document learnings and integrate them into future campaign planning
- Maintain platform hygiene and data quality within CRM and email systems; coordinate data issue resolutions with the Data Analyst/Engineer
- Partner with the Email Development team to ensure technical accuracy, rendering quality, and accessibility compliance across all email assets
- Track and manage the campaign production calendar, coordinating with Campaign Managers, Copywriters, and Art Directors to ensure assets are delivered on time
- Contribute to QBR reporting by compiling performance data, trend analysis, and strategic recommendations
- Stay current with CRM best practices and emerging email marketing technology; identify opportunities to integrate AI-driven personalization and content optimization
What you need to be great in this role
- Experience in CRM, email marketing, or lifecycle marketing, managing campaigns in a multi-brand or multi-program environment
- Platform proficiency in enterprise email marketing systems (Salesforce Marketing Cloud, HubSpot, Marketo, Eloqua, or equivalent)
- Strong analytical skills with experience in campaign performance analysis, A/B testing methodology, and reporting
- Experience working with segmentation logic, audience lists, and personalization variables
- Understanding of HTML email specifications, deliverability requirements, and QA standards
- Proficiency with AI tools relevant to email marketing, including AI-assisted subject line generation, content personalization, and send-time optimization
- Experience evaluating and applying AI-driven campaign insights with human editorial judgment
- Systematic, test-and-learn approach to campaign planning and optimization
Compensation
The base salary for this position ranges from $85,000.00 to $95,000.00 USD, depending on experience, location, and qualifications.
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Baltimore, MD
🏢 Summary: Lead end-to-end CRM and email marketing strategy for a healthcare education institution, driving audience segmentation, personalization, and optimization across enrollment journeys. Oversee testing frameworks and performance analysis while providing strategic direction across paid, social, owned, and AI-driven channels. Act as the strategic lead connecting data, creative, and channel performance to improve content effectiveness and commercial outcomes. 🗂️ Requirements: Proven senior-level experience in strategy, planning, or integrated marketing, Deep expertise in CRM and email marketing strategy in complex, multi-program environments, Hands-on experience with enterprise CRM platforms (e.g. Salesforce Marketing Cloud, HubSpot, Marketo), Strong knowledge of paid social, organic social, owned content, and performance marketing, Experience building testing and optimization frameworks (A/B testing, lifecycle journeys), Strong analytical skills including attribution modelling and performance analysis, Experience working with data teams to build measurement frameworks and dashboards, Ability to use AI tools for research, insight generation, and campaign planning, Strategic use of OMG, Pencil, and Share of Model platforms 📃 Skills: CRM, Email, Salesforce, HubSpot, Marketo, A/B, Attribution, Analytics, Dashboards, PaidSocial, PerformanceMarketing, AI, OMG, Pencil, ShareofModel 🏢 Description: Role: Strategy Lead Location: Baltimore, Maryland The Opportunity: This is an opportunity to join OLIVER's dedicated in-house studio embedded with a leading healthcare education institution as Strategy Lead — the strategic intelligence function for a fully integrated creative production studio serving 100,000+ enrolled students across a large, multi-brand portfolio of students, professionals, and enterprise audiences across the healthcare education sector. The constraint on the next phase of growth is not lack of strategy — it is content velocity, content relevance, and the ability to test and personalize at scale. Your role is to make sure the studio is always working from the sharpest possible strategic foundation, turning audience insight, channel performance, and market intelligence into clear direction for creative and CRM execution. Based in Baltimore you will lead the end-to-end strategy for email and CRM program — the studio's most commercially critical workstream — while also providing strategic input and optimization direction across paid, social, owned, and emerging channels. This is supported by a platform architecture where OMG organizes and orchestrates the work; Pencil is where the work gets created and optimized and Share of Model is how our client will stay one step ahead in AI-driven discovery. You will be one of the primary users of all three. About the role: The Strategy Lead is the strategic backbone of the OLIVER studio. Approximately 60% of your focus sits on CRM and email — owning the strategy, audience architecture, and optimization roadmap for institution enrollment marketing programs. The remaining 40% spans the broader channel mix: paid social, organic social, owned content, web, and performance marketing — providing strategic input, testing frameworks, and optimization direction that ensures the studio is always creating the right content for the right audience in the right channel. You are the person who connects insight to execution. You work closely with the Business Director on client strategy, with CRM Campaign Managers on email performance, with the Associate Creative Director on content strategy, and with the Data Analyst on measurement. Three lead SLAs anchor the partnership — cost per asset, speed to delivery, and creative effectiveness in market — and your strategic direction should be visibly improving the third. What you will be doing: CRM & Email Strategy (approx. 60%) - Lead the end-to-end CRM and email marketing strategy for enrollment programs across all institutions — including lead nurture, application, enrolment, and retention journeys - Define and maintain audience segmentation frameworks, personalization strategies, and lifecycle contact architectures across five healthcare education institutions - Build and own the testing and optimization roadmap for email — A/B frameworks, send cadence strategies, content personalization logic, and subject line performance analysis - Partner with the Data Analyst and CRM Campaign Managers to translate performance data into clear strategic recommendations, and feed those recommendations back into the next campaign cycle - Maintain deep platform fluency across CRM and email technology stack; advise on platform utilization, automation opportunities, and data quality requirements Cross-Channel Strategy & Optimization (approx. 40%) - Provide strategic input and optimization direction across broader channel mix — paid social, organic social, owned content, web, and performance marketing - Use Share of Model to understand brand visibility in AI-generated answers, optimize AI search visibility, identify share of voice across models, and surface brand strengths and weaknesses - Develop content and channel testing frameworks to optimize creative effectiveness across formats - Partner with the Associate Creative Director to translate strategic insight into creative direction - Lead brand and audience insight work: analyze conversations, sentiments, audience behavior, and content resonance to prioritize messaging and approach opportunities - Monitor competitor positioning, category trends, and audience signals to inform ongoing strategic recommendations - Contribute to QBR preparation, bringing strategic performance narrative and forward-looking channel recommendations to senior stakeholders Account-Wide Strategic Leadership - Serve as the studio's primary strategic voice, connecting client ambitions to studio capability - Ensure strategy is embedded in briefing, production, and review processes - Develop optimization frameworks including creative testing protocols and content scoring via Pencil's performance intelligence What you need to be great in this role: - Proven experience in a senior strategy, planning, or integrated marketing role - Deep expertise in CRM, email marketing strategy, and lifecycle planning in a complex, multi-program environment - Experience with enterprise CRM platforms (Salesforce Marketing Cloud, HubSpot, Marketo, or equivalent) - Strong working knowledge of paid social, organic social, owned content, and performance marketing channels - Strong analytical capability including performance data interpretation, attribution modelling, and A/B testing analysis - Experience building measurement frameworks and performance dashboards with data teams - Experience using AI tools to accelerate research, audience insight, content strategy, and campaign planning - Ability to leverage Pencil's connection to live ad accounts to pull creative performance data into production workflows - Ability to set AI-informed quality standards and testing frameworks Compensation: The base salary for this position ranges from $127,500.00 to $142,500.00. Individual compensation varies based on job-related factors including location, business needs, level of responsibility, experience, and qualifications. The range listed is one component of the total compensation package.
Technology

Directive
Paid Social Manager (Remote US)
Mid
Remote
Stamford, CT , +4
🏢 Summary: Client-facing Paid Social Strategist role focused on building and optimizing LinkedIn advertising strategies for B2B mid-market and enterprise clients. The position involves managing multiple accounts, developing quarterly paid media strategies, overseeing budgets, and driving measurable performance outcomes. This remote-first role requires strong analytical expertise and hands-on experience with LinkedIn Ads and related marketing technology platforms. 🗂️ Requirements: 2+ years experience at a performance/digital marketing agency supporting B2B clients, Hands-on experience with LinkedIn Ads campaigns, Deep expertise in paid social advertising, Proficiency with LinkedIn Campaign Manager, Experience with ZoomInfo and 6sense, Strong knowledge of paid media principles (keyword research, bid management, campaign optimization), Ability to analyze campaign performance using Google Analytics, GA4, or Excel, Experience with audience segmentation (tier, job title, etc.), Proven success managing mid-market or enterprise accounts, Ability to manage multiple client accounts simultaneously 📃 Skills: LinkedIn, LinkedInCampaignManager, ZoomInfo, 6sense, GoogleAnalytics, GA4, Excel, CRM, Programmatic, OCT 🏢 Description: The Paid Strategist is a client-facing role responsible for day-to-day client deliverables, creating and managing custom client strategies, and communicating with clients and internal stakeholders to execute Paid Social initiatives. In this role, you will build high-performing Paid strategies for B2B businesses across Technology, Industrial, and Services markets. (Internal Title: Account Strategist, Paid Social) Roles & Responsibilities - Oversee and lead a collection of Social Media accounts - Serve as direct support to client contacts - Communicate weekly with vendors or operational partners to ensure alignment on tasks, quality, and improvements - Build strategies for clients each quarter - Create, maintain, and optimize budgets for paid media campaigns - Deeply understand client positioning and unique value propositions - Confirm lead routing accuracy within a CRM - Maintain personal productivity and utilization - Work directly with Associate Director to achieve internal and client goals - Understand the value of Programmatic campaigns - Drive cross-sells, upsells, and referrals through client relationships - Execute and optimize advertising campaigns within LinkedIn, including ad copywriting, TAM development, and targeting to maximize ROI What You Offer - 2+ years experience at a performance/digital marketing agency supporting B2B clients - Deep expertise in paid social advertising campaigns, specifically LinkedIn Ads - Understanding of LinkedIn ad units including conversation ads, document ads, CTV, and more - Proficiency with LinkedIn Campaign Manager, ZoomInfo, 6sense, and related tools - Strong understanding of paid media principles including keyword research, ad copywriting, bid management, and campaign optimization - Ability to analyze performance data using Google Analytics, GA4, Excel, or other analytics platforms - Ability to drive and measure results via OCT - Experience with audience segmentation by tier, job title, etc. - Proven success with mid-market or enterprise accounts - Ability to organize, prioritize, and manage multiple projects simultaneously - Travel to visit clients approximately once per year per client or as needed What Success Looks Like - Manage approximately five mid-tier and enterprise accounts - Meet and exceed KPIs including client North Star Metrics (NSMs) and Client Satisfaction scores - Build client trust leading to consistent renewals - Cross-sell services aligned with client goals - Clearly communicate results to client contacts and executives - Make exceptional strategic decisions for accounts Benefits - Medical, dental, vision, disability, and life insurance (100% employer-paid plan for employee, 50% contribution for dependents) - Mental health support through Spring Health and Headspace - Physical health support including Omada, Carrot fertility support, Aaptiv workouts, and One Medical membership - Unlimited PTO (2-week minimum), paid company holidays, birthday off, end-of-year recharge, paid parental leave - Traditional and Roth 401(k) with 3% company match - Annual bonus based on tenure Work Environment Requirements - Remote-first role with option to work from US locations or approved global locations (Canada, UK, Australia) with valid work authorization - 100% virtual work from home office - Use of laptop (PC or Mac), Zoom, Slack, and other productivity tools - Reliable internet access and professional background required - Ability to remain stationary for extended periods and interpret written and verbal communication - Ability to perform essential job duties with or without reasonable accommodation
Technology

The N2 Company
Sales Development Representative
Junior
Remote
Wilmington, NC
🏢 Summary: Fully remote entry-level sales support role focused on outbound cold calling, qualifying business leads, and scheduling appointments for the Sales team. The position offers hourly pay plus bonuses and growth opportunities for candidates looking to build a long-term sales career. Ideal for candidates with strong communication skills and experience in high-volume, people-facing environments. 🗂️ Requirements: Minimum 1 year experience in communication-based or people-facing role, Experience in high-volume phone environment or fast-paced people-facing role, Excellent verbal and written communication skills, Strong emotional intelligence and active listening skills, Ability to build rapport quickly over the phone, Ability to meet daily, weekly, and monthly targets, Proficiency with CRM software, Familiarity with Microsoft Office or Google Suite, Ability to work across multiple U.S. time zones, Strong organizational and time-management skills, Ability to work independently and in a team environment 📃 Skills: CRM, Microsoft, Google, Sales, Cold-calling, Lead-qualification, Appointment-setting 🏢 Description: About The Role If you're a confident communicator who thrives in people-facing environments, knows how to build rapport quickly, and is looking to launch a career in sales, this opportunity offers a fully remote position on the Bridge Team. In this role, you'll contact business owners across the U.S., qualify leads, and schedule high-quality meetings for the Sales team. The salary is $18/hr plus monthly bonus, with opportunities for growth and advancement. Interviews are conducted via phone and video call. The Role in Action - Make outbound calls to prospective business clients from primarily cold lead sources. - Qualify leads to identify potential sales opportunities. - Schedule appointments for the Sales team with qualified prospects. - Meet or exceed daily, weekly, and monthly appointment-setting targets. - Log and manage outreach in the CRM. - Participate in call calibrations and roleplays to refine scripts, talk tracks, and messaging. - Stay informed about products, services, and industry trends to communicate effectively with prospects. The Ideal Candidate - At least 1 year of proven experience in a communication-based or people-facing role. - Excellent verbal and written communication skills. - Strong emotional intelligence and active listening skills. - Ability to build rapport and relationships quickly over the phone. - Coachable mindset with drive to grow and improve. - Strong organizational and time-management skills. - Ability to work independently and as part of a team. - Proficiency with CRM software or ability to learn quickly. - Ability to work within multiple time zones across the U.S. - Familiarity with Microsoft Office or Google Suite. - Prior experience in a high-volume phone environment (call center, outbound sales, political canvassing, fundraising) or fast-paced people-facing role. Benefits Designed with You in Mind Health & Wellness - Full health care coverage for you and your family. - Complimentary basic dental coverage. - Access to a licensed nutritionist. - Employee Assistance Program (EAP) with mental health resources and support services. Financial Security - 401(k) plan with company match. - Financial planning services. - $7,000 contribution toward the purchase of your first home through the First-Time Homebuyer Program. Paid Leave - Paid time off, including a paid, week-long Holiday Break each year. - Three-week paid sabbatical after four years of service. - Twelve weeks of paid maternity leave and two weeks of paid paternity leave. Remote Work Support - Monthly remote-work reimbursement for home office and internet expenses. Additional Benefits - Pet care insurance and discounts. - Opportunity to contribute through a company-supported charitable giving program.