CRM Strategist

🏢 Summary: Strategic leadership role embedded in an in-house creative studio, owning end-to-end CRM and email strategy while driving cross-channel optimization across paid, social, web, and performance marketing. The position focuses on audience segmentation, lifecycle architecture, AI-driven insights, and testing frameworks to improve creative effectiveness and enrollment marketing outcomes. It requires deep expertise in enterprise CRM platforms, analytics, and AI-powered marketing tools. 🗂️ Requirements: Proven senior-level strategy or integrated marketing experience across multiple channels, Deep expertise in CRM and email marketing strategy in complex, multi-program environments, Hands-on experience with enterprise CRM platforms (Salesforce Marketing Cloud, HubSpot, Marketo or equivalent), Strong knowledge of paid social, organic social, owned content, and performance marketing, Strong analytical skills including attribution modelling and A/B testing analysis, Experience building measurement frameworks and performance dashboards with data teams, Experience using AI tools for research, audience insight, and campaign planning, Ability to develop testing and optimization frameworks across channels, Ability to leverage AI-driven creative performance data in production workflows 📃 Skills: CRM, Email, Salesforce, HubSpot, Marketo, A/Btesting, Attribution, Analytics, Dashboards, PaidSocial, PerformanceMarketing, AI, Pencil, OMG, ShareofModel 🏢 Description: Role: Strategy Lead Location: Remote - Minneapolis, MN The Opportunity: This is an opportunity to join OLIVER's dedicated in-house studio embedded with a leading healthcare education institution as Strategy Lead — the strategic intelligence function for a fully integrated creative production studio serving 100,000+ enrolled students across a large, multi-brand portfolio of students, professionals, and enterprise audiences across the healthcare education sector. The constraint on the next phase of growth is not lack of strategy — it is content velocity, content relevance, and the ability to test and personalize at scale. Your role is to make sure the studio is always working from the sharpest possible strategic foundation, turning audience insight, channel performance, and market intelligence into clear direction for creative and CRM execution. You will lead the end-to-end strategy for email and CRM program — the studio's most commercially critical workstream — while also providing strategic input and optimization direction across paid, social, owned, and emerging channels. This is supported by a platform architecture where OMG organizes and orchestrates the work; Pencil is where the work gets created and optimized and Share of Model is how our client will stay one step ahead in AI-driven discovery. You will be one of the primary users of all three. About the role: The Strategy Lead is the strategic backbone of the OLIVER studio. Approximately 60% of your focus sits on CRM and email — owning the strategy, audience architecture, and optimization roadmap for institution enrollment marketing programs. The remaining 40% spans the broader channel mix: paid social, organic social, owned content, web, and performance marketing — providing strategic input, testing frameworks, and optimization direction that ensures the studio is always creating the right content for the right audience in the right channel. You are the person who connects insight to execution. You work closely with the Business Director on client strategy, with CRM Campaign Managers on email performance, with the Associate Creative Director on content strategy, and with the Data Analyst on measurement. Three lead SLAs anchor the partnership — cost per asset, speed to delivery, and creative effectiveness in market — and your strategic direction should be visibly improving the third. What you will be doing: CRM & Email Strategy (approx. 60%) Lead the end-to-end CRM and email marketing strategy for enrollment programs across all institutions — including lead nurture, application, enrolment, and retention journeys Define and maintain audience segmentation frameworks, personalization strategies, and lifecycle contact architectures across five healthcare education institutions Build and own the testing and optimization roadmap for email — A/B frameworks, send cadence strategies, content personalization logic, and subject line performance analysis Partner with the Data Analyst and CRM Campaign Managers to translate performance data into clear strategic recommendations, and feed those recommendations back into the next campaign cycle Maintain deep platform fluency across CRM and email technology stack; advise on platform utilization, automation opportunities, and data quality requirements Cross-Channel Strategy & Optimization (approx. 40%) Provide strategic input and optimization direction across broader channel mix — paid social, organic social, owned content, web, and performance marketing — ensuring channel strategies are coherent, audience-relevant, and aligned with institutional goals Use Share of Model to understand brand visibility in AI-generated answers, optimize AI search visibility, identify share of voice across models, and surface brand strengths and weaknesses — translating these real-time insights into strategy and content creation priorities Develop content and channel testing frameworks that allow the studio to learn faster, optimize more efficiently, and prove creative effectiveness across all formats Partner with the Associate Creative Director to translate strategic insight into creative direction — ensuring campaigns are rooted in audience understanding and channel intelligence Lead brand and audience insight work for the institutions: analyze conversations, sentiments, audience behavior, and content resonance; identify barriers, motivators, and engagement triggers to prioritize messaging and approach opportunities Monitor competitor positioning, category trends, and audience signals across higher education to inform ongoing strategic recommendations Contribute to QBR preparation alongside the Business Director, bringing strategic performance narrative and forward-looking channel recommendations to senior client stakeholders Account-Wide Strategic Leadership Serve as the studio's primary strategic voice — connecting client ambitions to studio capability, and ensuring every workstream has a clear, insight-driven strategic foundation Work across the studio's full team to ensure strategy is embedded in briefing, production, and review — not just in planning documents Develop optimization frameworks that the whole studio can use from creative testing protocols to content scoring via Pencil's performance intelligence What you need to be great in this role: Proven experience in a senior strategy, planning, or integrated marketing role — with a track record of leading strategy across multiple channels, not just one Deep expertise in CRM, email marketing strategy, and lifecycle planning in a complex, multi-program environment; experience with enterprise CRM platforms (Salesforce Marketing Cloud, HubSpot, Marketo, or equivalent) is essential Strong working knowledge of paid social, organic social, owned content, and/or performance marketing channels — with the ability to develop testing and optimization frameworks across the mix Strong analytical capability: comfortable with performance data, attribution modelling, A/B testing analysis, and translating insight into clear strategic direction Experience working with data and analytics teams to build measurement frameworks and performance dashboards Experience using AI tools to accelerate research, audience insight, content strategy, and campaign planning — with rigorous human judgment applied to all outputs Ability to leverage Pencil's direct connection to live ad accounts — pulling creative performance data back into the production workflow in real time — with every asset scored, tracked, and fed back into the next brief Strategic command of the studio's three core platforms: OMG, Pencil, and Share of Model Ability to set AI-informed quality standards and testing frameworks that the broader studio can adopt Compensation: Base salary range: $127,500.00 to $142,500.00. Individual compensation varies based on job related factors, including location, business needs, level of responsibility, experience, and qualifications.

🏢 Summary: Lead end-to-end CRM and email marketing strategy for a healthcare education institution, driving audience segmentation, personalization, and optimization across enrollment journeys. Oversee testing frameworks and performance analysis while providing strategic direction across paid, social, owned, and AI-driven channels. Act as the strategic lead connecting data, creative, and channel performance to improve content effectiveness and commercial outcomes. 🗂️ Requirements: Proven senior-level experience in strategy, planning, or integrated marketing, Deep expertise in CRM and email marketing strategy in complex, multi-program environments, Hands-on experience with enterprise CRM platforms (e.g. Salesforce Marketing Cloud, HubSpot, Marketo), Strong knowledge of paid social, organic social, owned content, and performance marketing, Experience building testing and optimization frameworks (A/B testing, lifecycle journeys), Strong analytical skills including attribution modelling and performance analysis, Experience working with data teams to build measurement frameworks and dashboards, Ability to use AI tools for research, insight generation, and campaign planning, Strategic use of OMG, Pencil, and Share of Model platforms 📃 Skills: CRM, Email, Salesforce, HubSpot, Marketo, A/B, Attribution, Analytics, Dashboards, PaidSocial, PerformanceMarketing, AI, OMG, Pencil, ShareofModel 🏢 Description: Role: Strategy Lead Location: Baltimore, Maryland The Opportunity: This is an opportunity to join OLIVER's dedicated in-house studio embedded with a leading healthcare education institution as Strategy Lead — the strategic intelligence function for a fully integrated creative production studio serving 100,000+ enrolled students across a large, multi-brand portfolio of students, professionals, and enterprise audiences across the healthcare education sector. The constraint on the next phase of growth is not lack of strategy — it is content velocity, content relevance, and the ability to test and personalize at scale. Your role is to make sure the studio is always working from the sharpest possible strategic foundation, turning audience insight, channel performance, and market intelligence into clear direction for creative and CRM execution. Based in Baltimore you will lead the end-to-end strategy for email and CRM program — the studio's most commercially critical workstream — while also providing strategic input and optimization direction across paid, social, owned, and emerging channels. This is supported by a platform architecture where OMG organizes and orchestrates the work; Pencil is where the work gets created and optimized and Share of Model is how our client will stay one step ahead in AI-driven discovery. You will be one of the primary users of all three. About the role: The Strategy Lead is the strategic backbone of the OLIVER studio. Approximately 60% of your focus sits on CRM and email — owning the strategy, audience architecture, and optimization roadmap for institution enrollment marketing programs. The remaining 40% spans the broader channel mix: paid social, organic social, owned content, web, and performance marketing — providing strategic input, testing frameworks, and optimization direction that ensures the studio is always creating the right content for the right audience in the right channel. You are the person who connects insight to execution. You work closely with the Business Director on client strategy, with CRM Campaign Managers on email performance, with the Associate Creative Director on content strategy, and with the Data Analyst on measurement. Three lead SLAs anchor the partnership — cost per asset, speed to delivery, and creative effectiveness in market — and your strategic direction should be visibly improving the third. What you will be doing: CRM & Email Strategy (approx. 60%) - Lead the end-to-end CRM and email marketing strategy for enrollment programs across all institutions — including lead nurture, application, enrolment, and retention journeys - Define and maintain audience segmentation frameworks, personalization strategies, and lifecycle contact architectures across five healthcare education institutions - Build and own the testing and optimization roadmap for email — A/B frameworks, send cadence strategies, content personalization logic, and subject line performance analysis - Partner with the Data Analyst and CRM Campaign Managers to translate performance data into clear strategic recommendations, and feed those recommendations back into the next campaign cycle - Maintain deep platform fluency across CRM and email technology stack; advise on platform utilization, automation opportunities, and data quality requirements Cross-Channel Strategy & Optimization (approx. 40%) - Provide strategic input and optimization direction across broader channel mix — paid social, organic social, owned content, web, and performance marketing - Use Share of Model to understand brand visibility in AI-generated answers, optimize AI search visibility, identify share of voice across models, and surface brand strengths and weaknesses - Develop content and channel testing frameworks to optimize creative effectiveness across formats - Partner with the Associate Creative Director to translate strategic insight into creative direction - Lead brand and audience insight work: analyze conversations, sentiments, audience behavior, and content resonance to prioritize messaging and approach opportunities - Monitor competitor positioning, category trends, and audience signals to inform ongoing strategic recommendations - Contribute to QBR preparation, bringing strategic performance narrative and forward-looking channel recommendations to senior stakeholders Account-Wide Strategic Leadership - Serve as the studio's primary strategic voice, connecting client ambitions to studio capability - Ensure strategy is embedded in briefing, production, and review processes - Develop optimization frameworks including creative testing protocols and content scoring via Pencil's performance intelligence What you need to be great in this role: - Proven experience in a senior strategy, planning, or integrated marketing role - Deep expertise in CRM, email marketing strategy, and lifecycle planning in a complex, multi-program environment - Experience with enterprise CRM platforms (Salesforce Marketing Cloud, HubSpot, Marketo, or equivalent) - Strong working knowledge of paid social, organic social, owned content, and performance marketing channels - Strong analytical capability including performance data interpretation, attribution modelling, and A/B testing analysis - Experience building measurement frameworks and performance dashboards with data teams - Experience using AI tools to accelerate research, audience insight, content strategy, and campaign planning - Ability to leverage Pencil's connection to live ad accounts to pull creative performance data into production workflows - Ability to set AI-informed quality standards and testing frameworks Compensation: The base salary for this position ranges from $127,500.00 to $142,500.00. Individual compensation varies based on job-related factors including location, business needs, level of responsibility, experience, and qualifications. The range listed is one component of the total compensation package.

🏢 Summary: Account Manager role supporting high-volume content production by managing briefs, tracking projects, and coordinating cross-location teams using workflow systems. The position focuses on stakeholder communication, SLA delivery, and optimizing creative production workflows, including AI-assisted tools. Remote role collaborating closely with integrated project managers and marketing stakeholders. 🗂️ Requirements: Experience in account management, client services, or project management in creative/marketing/content production, Proficiency with project management or workflow systems (OMG, Workfront, Asana or similar), Strong organizational skills managing multiple concurrent workstreams, Experience with creative production workflows (briefing, resourcing, review, delivery), Ability to manage stakeholders and communicate with marketing managers and directors, Experience coordinating cross-location or remote teams, Ability to track scope changes, resourcing risks, and version control, Willingness to develop proficiency with Pencil and OMG AI features 📃 Skills: OMG, Workfront, Asana, Pencil, AI, ProjectManagement, WorkflowSystems, ContentProduction 🏢 Description: Role: Account Manager The Account Manager manages the day-to-day relationship between marketing teams and the OLIVER studio across one or more business units. You are responsible for brief management, project tracking, stakeholder communication, and the smooth flow of work through the OMG system. You partner with Integrated Project Managers in Mexico City to ensure production milestones are met and flagged issues are resolved proactively. Based in Minneapolis, MN you'll be part of a three-person Account Management team supporting the Business Director in delivering a seamless, high-volume content production operation across our client's organization. Working at the heart of a brand means integrating seamlessly across your client's business and evolving needs. What you will be doing: - Manage a portfolio of active briefs across one or more business units — from brief intake through delivery — ensuring all projects are tracked, resourced, and delivered to agreed SLAs - Build strong working relationships with marketing stakeholders, acting as a responsive, knowledgeable, and proactive day-to-day contact - Work within OMG to raise, track, and close briefs; maintain up-to-date project status information and support proactive alerting on potential bottlenecks - Partner with Integrated Project Managers (Mexico City) to coordinate production milestones, manage dependencies, and ensure seamless cross-location delivery - Support the preparation of weekly status reports and QBR documentation under the guidance of the Business Director - Manage stakeholder expectations around timelines, creative scope, and delivery — communicating clearly and proactively - Review briefs for completeness and clarity before routing to the creative and production team; escalate ambiguities promptly - Track and flag scope changes, version control issues, or resourcing risks to the Business Director and Program Director - Contribute to the studio's culture by staying engaged with university brands, programs, and priorities What you need to be great in this role: - Experience in an account management, client services, or project management role in a creative, marketing, or content production environment - Strong organizational skills and the ability to manage multiple concurrent workstreams - Clear written and verbal communication skills with direct client interaction at marketing manager and director level - Proactive, solutions-focused working style - Familiarity with project management or workflow systems (OMG, Workfront, Asana, or similar) - Understanding of creative production workflows in a multi-channel content environment - Comfort working across a multi-location team and collaborating remotely - Curiosity about how AI tools can enhance account management and creative production workflows - Willingness to develop proficiency with Pencil and OMG's AI-assist features - Ability to break down complex multi-brief workloads into clear, manageable priorities Compensation: - Base salary range: $97,750.00 to $109,250.00 USD, depending on experience and qualifications

🏢 Summary: The Account Manager oversees day-to-day relationships between marketing teams and the studio, managing briefs from intake to delivery within a high-volume content production environment. The role focuses on project tracking, stakeholder communication, workflow management in OMG, and cross-location coordination with Integrated Project Managers. This position supports seamless execution, proactive issue resolution, and efficient creative production operations. 🗂️ Requirements: Experience in account management, client services, or project management in marketing or creative environments, Experience managing multiple concurrent projects, Proficiency with project management or workflow systems (OMG, Workfront, Asana, or similar), Understanding of creative production workflows, Strong written and verbal communication skills, Experience collaborating with cross-location or remote teams, Ability to manage briefs, track scope changes, and maintain version control, Willingness to develop proficiency with Pencil and AI-assisted workflow tools 📃 Skills: OMG, Workfront, Asana, Pencil, AI, Workflow, ProjectManagement, ContentProduction, Reporting, VersionControl 🏢 Description: Role: Account Manager The Account Manager manages the day-to-day relationship between marketing teams and the studio across one or more business units. You are responsible for brief management, project tracking, stakeholder communication, and the smooth flow of work through the OMG system. You partner with Integrated Project Managers in Mexico City to ensure production milestones are met and flagged issues are resolved proactively. Based in Minneapolis, MN (Remote), you will be part of a three-person Account Management team supporting the Business Director in delivering a seamless, high-volume content production operation across the client’s organization. Working at the heart of a brand means integrating across the client’s business and evolving needs. What you will be doing: - Manage a portfolio of active briefs across one or more business units — from brief intake through delivery — ensuring all projects are tracked, resourced, and delivered to agreed SLAs - Build strong working relationships with marketing stakeholders, acting as a responsive, knowledgeable, and proactive day-to-day contact - Work within OMG to raise, track, and close briefs; maintain up-to-date project status information and support proactive alerting on potential bottlenecks - Partner with Integrated Project Managers (Mexico City) to coordinate production milestones, manage dependencies, and ensure seamless cross-location delivery - Support the preparation of weekly status reports and QBR documentation under the guidance of the Business Director - Manage stakeholder expectations around timelines, creative scope, and delivery - Review briefs for completeness and clarity before routing to the creative and production team; escalate ambiguities promptly - Track and flag scope changes, version control issues, or resourcing risks to the Business Director and Program Director - Contribute to the studio culture and engage with university brands, programs, and priorities What you need to be great in this role: - Experience in an account management, client services, or project management role in a creative, marketing, or content production environment - Strong organizational skills and the ability to manage multiple concurrent workstreams - Clear, confident written and verbal communication skills - A proactive, solutions-first working style - Familiarity with project management or workflow systems (OMG, Workfront, Asana, or similar) - Understanding of creative production workflows — briefing, resourcing, review, and delivery — in a multi-channel content environment - Comfort working across a multi-location team and collaborating remotely with colleagues in Mexico City - Curiosity about how AI tools can enhance account management and creative production workflows - Willingness to develop proficiency with Pencil and OMG's AI-assist features Compensation: The base salary for this position ranges from $97,750.00 to $109,250.00 USD. Individual compensation varies based on job-related factors including location, business needs, level of responsibility, experience, and qualifications.

🏢 Summary: The Account Manager oversees day-to-day relationships between marketing stakeholders and the in-house studio, managing briefs from intake to delivery within a high-volume content production environment. The role focuses on project tracking, workflow coordination through OMG, and cross-location collaboration to ensure milestones and SLAs are met. It requires strong organizational, communication, and workflow management expertise in a multi-stakeholder marketing setting. 🗂️ Requirements: Experience in account management, client services, or project management in a creative or marketing environment, Experience managing multiple concurrent projects and workstreams, Proficiency with project management or workflow systems (OMG, Workfront, Asana, or similar), Understanding of creative production workflows (briefing, resourcing, review, delivery), Ability to manage stakeholder communication at manager and director level, Experience tracking scope changes, resourcing risks, and project dependencies, Ability to collaborate with cross-location or remote teams, Willingness to develop proficiency with Pencil and AI-assisted workflow tools 📃 Skills: OMG, Workfront, Asana, Pencil, AI, ProjectManagement, WorkflowManagement, ContentProduction, Reporting, VersionControl 🏢 Description: Role: Account Manager Description The Account Manager manages the day-to-day relationship between marketing teams and the studio across one or more business units. You are responsible for brief management, project tracking, stakeholder communication, and the smooth flow of work through the OMG system. You partner with Integrated Project Managers to ensure production milestones are met and flagged issues are resolved proactively. Based in Baltimore, MD you will be part of a three-person Account Management team supporting the Business Director in delivering a seamless, high-volume content production operation across the client's organization. This role suits someone who thrives in fast-paced, multi-stakeholder environments and enjoys being embedded in a client's world. What You Will Be Doing - Manage a portfolio of active briefs across one or more business units from brief intake through delivery, ensuring projects are tracked, resourced, and delivered to agreed SLAs - Build strong working relationships with marketing stakeholders as a responsive and proactive day-to-day contact - Work within OMG to raise, track, and close briefs; maintain up-to-date project status information and proactively alert on potential bottlenecks - Partner with Integrated Project Managers to coordinate production milestones, manage dependencies, and ensure seamless cross-location delivery - Support preparation of weekly status reports and QBR documentation under guidance of the Business Director - Manage stakeholder expectations around timelines, creative scope, and delivery - Review briefs for completeness and clarity before routing to creative and production teams; escalate ambiguities promptly - Track and flag scope changes, version control issues, or resourcing risks to leadership - Contribute to studio culture and stay engaged with brand priorities What You Need To Be Great In This Role - Experience in account management, client services, or project management in a creative, marketing, or content production environment - Strong organizational skills and ability to manage multiple concurrent workstreams - Clear written and verbal communication skills with direct client interaction - Proactive, solutions-focused working style - Familiarity with project management or workflow systems (OMG, Workfront, Asana, or similar) - Understanding of creative production workflows in a multi-channel content environment - Comfort working across a multi-location team and collaborating remotely - Curiosity about how AI tools can enhance account management and creative production workflows - Willingness to develop proficiency with Pencil and AI-assist features - Ability to break down complex multi-brief workloads into clear priorities Compensation The base salary for this position ranges from $97,750.00 to $109,250.00 USD. Individual compensation varies based on job-related factors including location, business needs, level of responsibility, experience, and qualifications.

🏢 Summary: The Art Director role focuses on delivering high-quality, multi-channel digital design across multiple university brands within a structured in-house studio environment. The position combines strong craft in art direction with AI-assisted design workflows to produce brand-compliant, audience-relevant creative assets. This role requires managing multiple briefs, ensuring technical accuracy, and collaborating closely with copywriters and creative leadership. 🗂️ Requirements: Portfolio demonstrating strong art direction and digital design craft (email, social, display, video), Professional proficiency in Adobe Creative Suite and/or Figma, Experience in high-volume, multi-brand content production environments, Understanding of accessibility standards and email/digital production specifications, Experience with AI-assisted design tools and workflows, Ability to manage multiple concurrent briefs and meet deadlines, Proficiency with AI image generation tools (Pencil, Adobe Firefly, Midjourney or equivalent), Ability to evaluate and refine AI-generated design outputs, Experience building AI-assisted design workflows 📃 Skills: Photoshop, Illustrator, InDesign, Figma, Pencil, Firefly, Midjourney, AI, Email, Display, OOH, Video 🏢 Description: Role: Art Director Location: Baltimore, Maryland About the role: The Art Director is a craft specialist and independent creative contributor within the OLIVER studio. You deliver high-quality design across multiple brands and formats, working from clear creative briefs set by the Associate Creative Director. You collaborate with Senior Copywriters and fellow Art Directors to produce integrated, multi-channel creative that is brand-true, audience-relevant, and SLA-compliant. What you will be doing: - Design across a wide range of digital formats — email, paid social, display, digital OOH, web, and video support - Maintain brand integrity across all visual output, applying each institution's distinct identity with precision and care - Work from briefs provided by the Associate Creative Director, delivering design concepts and executions to the agreed quality standard and timeline - Partner with Senior Copywriters and Copywriters to ensure visual and verbal elements of every asset are fully integrated - Use Pencil and other AI-assisted design tools to enhance production speed and creative iteration, applying rigorous human quality judgment at every stage - Work within OMG to manage your active workload, update project status, and flag capacity or scheduling issues proactively - Contribute to the QA and review process, ensuring all design assets are technically accurate, brand-compliant, and delivery-ready before approval - Participate in brand immersion sessions to build deep knowledge of five university brands, their audiences, and the compliance requirements of higher education marketing - Adapt and version existing creative across formats, sizes, and channels — including both manual adaptation and AI-assisted resizing and reformatting What you need to be great in this role: - A portfolio demonstrating strong art direction and design craft across digital channels — email, social, display, and/or video - Professional proficiency with Adobe Creative Suite (Photoshop, Illustrator, InDesign) and/or Figma - Experience working in high-volume, multi-brand content production environments, with a structured, detail-oriented approach to delivery - Understanding of accessibility, email design specifications, and digital production requirements - Experience with or genuine interest in AI-assisted design tools and workflows - Familiarity with higher education, healthcare, or mission-driven marketing is a meaningful differentiator - Ability to manage multiple concurrent briefs without losing quality or missing deadlines - Proficiency with AI design and image generation tools (Pencil, Adobe Firefly, Midjourney, or equivalent) to enhance creative output and iteration speed - Experience building personal AI-assisted design workflows to improve efficiency and quality - Ability to critically evaluate AI-generated design outputs and apply creative judgment to ensure brand quality - Agentic approach to multi-brief creative execution: organized, systematic, and proactive At the time of this posting, the base salary for this position may range from $110,500.00 to $123,500.00. Individual compensation varies based on job related factors, including location, business needs, level of responsibility, experience, and qualifications. The range listed is just one component of the total compensation package. Our values shape everything we do: - Be Ambitious to succeed - Be Imaginative to push the boundaries of what's possible - Be Inspirational to do groundbreaking work - Be always learning and listening to understand - Be Results-focused to exceed expectations - Be actively pro-inclusive and anti-racist across our community, clients and creations Equal opportunity employer committed to creating an inclusive working environment where all employees are encouraged to reach their full potential, and individual differences are valued and respected. All applicants shall be considered for employment without regard to race, ethnicity, religion, gender, sexual orientation, gender identity, age, neurodivergence, disability status, or any other characteristic protected by local laws. The company has set ambitious environmental goals around sustainability, with science-based emissions reduction targets, embedding sustainability into every department and through every stage of the project lifecycle.

🏢 Summary: Contract Marketing Specialist role focused on executing and optimizing lifecycle marketing campaigns through marketing automation and CRM platforms to drive acquisition, engagement, and retention. The position centers on building, QAing, launching, and reporting on multi-channel campaigns while ensuring data hygiene, accurate tracking, and scalable operations. Ideal for an analytical professional with strong hands-on experience in Braze, HubSpot, and marketing analytics tools. 🗂️ Requirements: Bachelor's degree in Business, Marketing, Communications or related field, 4+ years of experience in marketing automation, CRM, or lifecycle marketing, Hands-on experience with Braze and HubSpot, Strong analytical skills and ability to evaluate campaign performance data, Experience managing marketing databases and contact segmentation, Knowledge of lead generation, lead nurturing, attribution, and campaign measurement, Ability to manage multiple priorities and meet deadlines, Strong project management skills and attention to detail, Authorization to work in the U.S. 📃 Skills: Braze, HubSpot, Looker, CRM, MarketingAutomation, Analytics, Segmentation, LeadGeneration, Attribution, Reporting, DataManagement, QA, Dashboards 🏢 Description: Position Title: Marketing Specialist, Channel Ops (Contractor) Reports to: Manager, Revenue Operations About the role As a Revenue Operations Specialist, you will execute marketing programs that drive acquisition, engagement, and retention across creator, consumer, and brand ecosystems. This role is ideal for someone who is highly analytical, operationally strong, and passionate about using marketing automation to power lifecycle programs and drive measurable business impact. How you will make an impact - Build, QA, and launch creator and brand campaigns across Braze and HubSpot, including emails, pushes, and in‑app/notification center messages. - Support list building, segmentation, and audience management for targeted campaigns that drive creator and brand acquisition, activation, and engagement. - Own campaign set-up tasks such as tagging, scheduling, naming conventions, and asset linking to ensure accurate tracking and clean operations. - Partner with CRM Managers and Channel Operations to troubleshoot issues (e.g., list discrepancies, QA fixes, link/copy changes) and ensure campaigns go out on time. - QA campaigns for spelling/grammar, links, personalization fields, and formatting across devices before launch. - Maintain and improve marketing automation and CRM integrations to support scalable, accurate campaign execution. - Manage website and campaign updates tied to the broader marketing calendar and roadmap. - Pull and compile performance data from CRM and analytics tools (e.g., Braze, HubSpot, Looker/other dashboards) to track sends, engagement, and conversion metrics. - Maintain recurring campaign and channel reports, ensuring stakeholders have clear, accurate views into performance. - Summarize trends and highlight basic optimizations (subject lines, send times, segments) for the CRM and RevOps teams to consider. - Partner with Data to maintain HubSpot contact data hygiene, including imports, exports, updates, deduplication, and ongoing database maintenance. - Document processes and campaign setups so work can be repeated and scaled. - Collaborate cross‑functionally with Creator Success, Brand, Growth Marketing, and RevOps to support high-priority initiatives. - Stay curious about CRM best practices and product capabilities, bringing ideas back to the team for testing and optimization. What you will bring - Bachelor's degree in Business, Marketing, Communications, or a related field - 4+ years of experience in marketing automation, CRM, lifecycle marketing, or a related discipline - Hands-on experience with marketing automation platforms such as Braze and HubSpot - Strong analytical mindset with the ability to use data to evaluate performance and drive optimization - Experience managing marketing databases, contact segmentation, and CRM hygiene best practices preferred - Knowledge of lead generation, lead nurturing, attribution, and campaign measurement principles - Demonstrated ability to manage multiple priorities and meet deadlines in a fast-paced, dynamic environment - Strong project management skills with exceptional attention to detail and execution quality - Effective cross-functional communication skills and a collaborative, solution-oriented approach - Adaptability to a dynamic, fast-moving environment What we offer for full-time salaried employees - Remote-first, productivity-first environment - Competitive compensation and benefits package - 401(k) with company matching - Medical, Vision, and Dental Insurance - Paid Maternity Leave and Paid Paternity Leave - Summer Fridays and Flexible PTO For US-Based Roles: Authorization to work in the U.S. is a precondition of employment.

🏢 Summary: AI GTM Engineer role focused on designing and building AI-driven go-to-market systems that improve pipeline, conversion, and lead quality. The position involves creating autonomous AI agents, automating lead discovery and scoring, and integrating AI across marketing and sales workflows. Starting in the Polish market, the role scales proven AI systems across international markets. 🗂️ Requirements: Experience building AI-driven workflows and agents, Hands-on experience with HubSpot and modern GTM stack, Strong understanding of B2B sales and marketing funnels, Ability to design end-to-end AI systems, Experience with lead enrichment, scoring, and personalization systems, Ability to define metrics and run experiments to evaluate AI performance, Fluency in Polish and English 📃 Skills: AI, HubSpot, Clay, n8n, Apollo, SEO, GEO, Automation, Enrichment, Scoring, Personalization, Outbound, Inbound, Data, Agents 🏢 Description: Elfsquad helps manufacturers scale customer-specific solutions without losing what makes them unique. We intend to grow the same way. We build AI into how our customers configure and quote; this role builds AI into how we go to market so our own growth reflects the way we build our product. This is not a traditional marketing, RevOps or automation role. It's an AI building role . You work closely with the marketing team, but you operate as an AI architect : you own the go-to-market engine. You design the system, build the parts that run it, and challenge how GTM is done rather than inherit it; measured on whether it actually moves the metrics that matter: qualified pipeline, conversion, cost per lead. A big part of the work is using AI directly in marketing: generating and adapting content, tailoring campaigns to each segment and persona, sharpening targeting and SEO , and running the test-and-learn loops that are too slow to do by hand. The other part is building smart AI agents; autonomous systems that take on the work themselves: researching accounts, enriching and scoring leads, personalizing outreach, and feeding clean signals back into the funnel. Together they turn tooling, data and AI models into systems that create real marketing leverage : more pipeline, better quality, and higher velocity. Poland is your starting point and touchstone: a new market where you build the systems from the ground up. Prove them here, then scale what works into Elfsquad's existing markets (Benelux, DACH and the Nordics) and into new ones. The AI GTM Engineer sits in Marketing, is part of the commercial team, and reports directly to the CCO. Your Role: Analyze existing marketing and sales processes (HubSpot, inbound, outbound, content, enrichment) and expose manual work, friction and inefficiencies. Test new AI tools, models and automation concepts, learn fast, and actively stop what doesn’t work. Design and actually implement AI-driven flows for lead discovery, enrichment, scoring and routing. Use AI to produce relevant, on brand content and campaigns (inbound, SEO/GEO, nurture) without sacrificing quality or brand voice. Set up outbound flows based on buying signals and intent, with deep personalization for complex buying committees, with the help of AI. Make the effect on pipeline, conversion and velocity measurable and report it honestly. Constructively challenge marketing and sales with insights and concrete proposals. Build and orchestrate AI agents that handle marketing and sales work end to end; systems that research, decide and act on their own, not just one-off automations. Set sensible guardrails: keep AI output accurate, on-brand and compliant Turn what works into something repeatable: document, templatize and package proven systems so they scale from one market into other markets and can be run by the team, not only by you. You: Have built AI systems yourself : designing and shipping AI-driven workflows (agents, enrichment, scoring, personalization), not just using them. Using a chatbot doesn't count; building systems does. Know where to point AI at a B2B funnel : a solid grasp of B2B sales and marketing dynamics (ICP, buying committees, pipeline, what actually moves it), and a clear sense of where AI creates leverage and where it doesn't. Are hands-on with HubSpot and the modern, AI-enabled GTM stack : enrichment, outreach and data tooling (e.g. Clay, n8n, Apollo), wired together into working flows. Can tell whether the AI is actually working: define the right metric, run a clean experiment, evaluate agent/model output, and tell signal from noise. Design AI systems end-to-end : think about how the parts connect, not patching point problems with a one-off prompt. Have judgment on quality and brand: you can tell good output from plausible-looking output, and hold the bar even when AI makes it easy to ship fast. Are fluent in Polish and English , verbal and written (German is a plus). What We Offer: We believe that great results come from people who feel trusted, supported and set up to do their best work. That's why we offer benefits that are meaningful and practical, designed for real life. Compensation - a good salary based upon knowledge and experience Resources - all the tools you need for the job, including a MacBook ready from day one and a workspace in the our office in Gdansk Hybrid set-up - you get to work from our office in Gdansk, with the occasional visits at our HQ in The Netherlands, and office in Germany. Work from home - possibility to work from home. Quarterly meetings - every quarter we get together for alignment, collaboration, and team building, each time in a different city. About Elfsquad We build CPQ software for manufacturers with complex, configurable products, such as agricultural equipment, pumps and valves, packaging machinery, and elevators. Products that need real configuration logic, not spreadsheet workarounds. This is possible thanks to our core values: What you see is what you get We're not here to chase hype or promise the impossible. Just honest, solid software that solves real problems. For the Makers We exist because of our customers. Ambitious in vision, driven in action We want to build the best CPQ software for manufacturers, but on our terms: independent, grounded, and built to last. Winning as one team No egos, just people who've got each other's backs and genuinely care about building something customers need. Interested? Send your application and CV to hiring@elfsquad.io. For more information, you can contact Sofia Cotinghi at phone number +31 6 437 948 67. Acquisition is not appreciated.

🏢 Summary: Senior developer role focused on designing, developing, and managing HTML email communications across multiple European regions. The position involves ownership of the Email CMS, building and testing email templates, and ensuring compliance with design and publishing standards. The role requires collaboration with cross-functional teams to deliver high-quality email campaigns at scale. 🗂️ Requirements: 3–4+ years of experience in HTML/CSS/JavaScript development, Strong experience in HTML email coding and troubleshooting email client issues, Experience with email publishing platforms, Proficiency in Adobe Creative Suite tools, Experience designing email layouts, Hands-on experience with front-end development, Experience working with Jira, Ability to manage multiple projects simultaneously, Experience with REST APIs and JSON, Familiarity with HTML development libraries 📃 Skills: HTML, CSS, JavaScript, AMP, Photoshop, AdobeXD, Dreamweaver, Outlook, Excel, Word, PowerPoint, AdobeCampaign, Salesforce, Marketo, Litmus, Jira, REST, JSON, Liquid, Bootstrap 🏢 Description: This role plays a key part in an operations team focused on content development using creative tools across multiple European regions. The position requires a senior-level, self-driven developer capable of supporting multiple design and content publishing requests for email communications. MAIN RESPONSIBILITIES: Reviewing design requests for new email communications and ensuring adherence to guidelines Ownership and management of the Email CMS (Content Management System) Design, development, testing, and deployment of HTML email blocks and templates Managing multiple projects simultaneously, prioritizing tasks effectively, and collaborating with cross-functional teams to ensure timely delivery Communicating effectively with internal teams, stakeholders, and external partners to ensure alignment and high-quality output REQUIRED SKILLS: Professional experience in HTML/CSS/JavaScript development (AMP experience is a plus) Experience in designing email layouts (Photoshop, Adobe XD) Strong proficiency in Adobe Creative Suite (Photoshop, Dreamweaver, XD) and Microsoft Office (Outlook, Excel, Word, PowerPoint) Solid understanding of email publishing platforms (e.g., Adobe Campaign, Salesforce, Marketo, etc.) and HTML email coding Ability to write CSS/JavaScript and troubleshoot email client limitations (e.g., Outlook, Litmus testing) Experience working with Jira Hands-on experience with front-end development, REST APIs, and JSON (desirable) Familiarity with HTML development libraries such as Liquid, Bootstrap, etc. Strong attention to detail (working on templates for 30+ countries) Minimum 3–4 years of relevant experience

🏢 Summary: Senior Staff Software Engineer role focused on technical leadership and architecture for a large-scale SaaS marketing automation platform undergoing an AI-first transformation. The position involves driving AI-powered solutions, shaping cloud-native architecture on AWS, and solving complex scalability and performance challenges across distributed systems. The role operates across multiple teams, influencing technical strategy and mentoring senior engineers. 🗂️ Requirements: 8+ years of software engineering experience, Experience designing and delivering large-scale SaaS applications, Experience with complex distributed systems, Strong backend expertise in Python and/or PHP, Strong system design and architecture experience, Hands-on experience with AI-powered products or LLM integrations, Experience with AWS cloud environments, Experience with CI/CD pipelines and observability tools, Knowledge of MySQL, Redis, or DynamoDB, Ability to drive architectural decisions across teams 📃 Skills: Python, PHP, AWS, React, Ember, MySQL, Redis, DynamoDB, CI/CD, LLM, AI, Observability 🏢 Description: Our client helps small teams power big businesses with the must-have platform for intelligent marketing automation. Customers from over 170 countries depend on the Client’s mix of pre-built automation and integration to power personalized marketing, transactional emails, and one-to-one CRM interactions throughout the customer lifecycle. We’re looking for a Staff Software Engineer to join our client's growing engineering organization and help shape the future of a large-scale SaaS platform undergoing a major AI-first transformation. This is a highly impactful role focused on technical leadership, architecture, and cross-team collaboration. As a Staff Engineer, you’ll work across multiple engineering teams, helping solve complex technical challenges, drive architectural decisions, and accelerate the adoption of AI-powered solutions and agentic workflows across the platform. Rather than being tied to a single product area, you’ll operate at a broader organizational level, partnering closely with Engineering, Product, Design, and AI teams to improve scalability, performance, and engineering excellence. You’ll also play a key role in mentoring senior and lead engineers, helping raise the technical bar across the organization. This role is ideal for someone who enjoys tackling complex system-level challenges, influencing technical strategy, and driving impact through architecture, mentorship, and technical leadership rather than people management. Key takeaways: Stack: Python/PHP, AWS, React/Ember, MySQL, Redis, DynamoDB, CI/CD pipelines, observability tooling, and AI/LLM-powered services. Salary : 31 000 - 37 000 PLN gross/month, Contract of employment (+10% annual bonus, 75% Creative Tax) Working model: Hybrid, once a week in the office Location: Krakow, ul. Konopnickiej Recruitment process: Call with MOTIFE recruiter (30 min) Technical architecture session (1,5h) Panel (including cross-functional, AI-focused, High Grader | 1,5h) Responsibilities: Provide technical leadership and architectural guidance across multiple engineering teams within the Kraków Hub. Drive the design and development of AI-powered solutions, including agentic workflows, LLM integrations, and intelligent platform capabilities. Solve complex platform, scalability, and performance challenges across backend systems built with Python and PHP, while maintaining awareness of frontend technologies such as React and Ember. Partner closely with Engineering, Product, Design, and AI teams to deliver high-impact solutions. Contribute to the evolution of cloud-native architecture, engineering standards, and best practices across AWS-based environments. Mentor senior and lead engineers, fostering engineering excellence and best practices. Act as a trusted technical advisor, helping teams make sound architectural decisions while balancing business goals with long-term platform health. Requirements: 8+ years of software engineering experience , including designing and delivering large-scale SaaS applications and complex distributed systems. Strong backend expertise with Python and/or PHP in production systems. Solid system design and architecture background, with the ability to drive technical decisions, solve complex platform-wide challenges, and balance short-term delivery with long-term scalability. Hands-on experience with AI-powered products, LLM integrations, agentic workflows, or machine learning solutions. Proven ability to influence technical direction across teams and drive architectural decisions. Experience with AWS, CI/CD, observability, and modern engineering practices. Knowledge of databases such as MySQL, Redis, DynamoDB, or similar technologies. Experience with React or Ember is considered a plus. Background in marketing automation, CRM, or e-commerce platforms. Familiarity with modern AI engineering practices, AI development tooling, and emerging standards such as MCP is a plus. What we offer: Health Benefits 1. Medical Full coverage for employees and their dependents through LUX MED. Employees have access to the “Premium” package, providing enhanced coverage and greater access to care. A client pays 100% of the premium for employees and 50% for dependents. 2. Dental No additional cost for dental coverage- integrated into LUX MED medical plan. 3. Vision Reimbursement for vision expenses up to 400 PLN every 2 years. Mental Health Tools Access to TELUS Health EAP to provide support and resources in a time of need. Additional Benefits 10% annual bonus 75% Creative Tax Vacation: 26 days. Home Office Stipend: One-time $150 equivalent home office stipend to outfit their home office. Calm Subscription: Premium subscription access to Calm, the #1 app for sleep, meditation, and relaxation. Hub Perks: Receive meal and transportation benefits when traveling to the Poland Hub. Baby Swag: If you have a baby or adopt, you’ll receive a company-branded first bath bundle. Sabbatical Program: After 5 years of employment, receive a month-long paid sabbatical leave, with a sabbatical leave bonus.