CRM Strategist

Role: CRM Strategist
Location: Chicago, IL (Remote)

About the role

The CRM Strategist supports the strategic planning and tactical execution of clients' CRM and email marketing programs. You translate strategy into detailed campaign plans, manage campaign execution in partnership with the Campaign Management team, and contribute analytical thinking to drive continuous performance improvement.

Based in Chicago, IL, you will work closely with the CRM Strategy Lead and a team of Campaign Managers to deliver personalized, high-performing email journeys for an audience of adult learners and healthcare professionals. You will use live creative performance data to drive continuous optimization. Technical precision, platform fluency, and a test-and-learn mindset are essential.

What you will be doing

• Support the CRM Strategy Lead in the planning and execution of email and CRM programs across five institutions, including lead nurture, enrollment, and retention journeys
• Develop detailed campaign briefs, audience segmentation logic, and personalization specifications for Campaign Managers and Email Developers
• Monitor campaign performance (open rates, click-through rates, conversion, enrolment attribution) and develop actionable recommendations for optimization
• Manage A/B test design and analysis across subject lines, content, CTAs, and send times; document learnings and integrate them into future campaign planning
• Maintain platform hygiene and data quality within CRM and email systems; coordinate data issue resolutions with the Data Analyst/Engineer
• Partner with the Email Development team to ensure technical accuracy, rendering quality, and accessibility compliance across all email assets
• Track and manage the campaign production calendar, coordinating with Campaign Managers, Copywriters, and Art Directors to ensure assets are delivered on time
• Contribute to QBR reporting by compiling performance data, trend analysis, and strategic recommendations
• Stay current with CRM best practices and emerging email marketing technology; identify opportunities to integrate AI-driven personalization and content optimization

What you need to be great in this role

• Experience in CRM, email marketing, or lifecycle marketing, managing campaigns in a multi-brand or multi-program environment
• Platform proficiency in enterprise email marketing systems (Salesforce Marketing Cloud, HubSpot, Marketo, Eloqua, or equivalent)
• Strong analytical skills with experience in campaign performance analysis, A/B testing methodology, and reporting
• Experience working with segmentation logic, audience lists, and personalization variables
• Understanding of HTML email specifications, deliverability requirements, and QA standards
• Proficiency with AI tools relevant to email marketing, including AI-assisted subject line generation, content personalization, and send-time optimization
• Experience evaluating and applying AI-driven campaign insights with human editorial judgment
• Systematic, test-and-learn approach to campaign planning and optimization

Compensation

The base salary for this position ranges from $85,000.00 to $95,000.00 USD, depending on experience, location, and qualifications.