Paid Social Strategist (Remote US)

Roles & Responsibilities

• Oversee and lead a collection of Social Media accounts
• Serve as direct support to client contacts
• Weekly communication with vendors or operational partners to ensure alignment on tasks, work quality, and improvements
• Build strategies for clients each quarter
• Create, maintain, and optimize budgets for paid media campaigns
• Deeply understand client positioning and unique value propositions
• Confirm lead routing is accurate within a CRM
• Responsible for personal productivity and utilization
• Work directly with Associate Director to ensure internal and client goals are being achieved
• Understand the value of Programmatic campaigns
• Drive cross-sells, upsells and referrals via client relationships and professional network
• Execute and optimize advertising campaigns within LinkedIn including ad copywriting, TAM development, and targeting to maximize ROI

What You Offer

• 2+ years experience at a performance/digital marketing agency with hands-on B2B client support
• Deep expertise in paid social advertising campaigns, specifically LinkedIn Ads
• Understanding of LinkedIn ad units such as conversation ads, document ads, and CTV
• Proficiency with LinkedIn Campaign Manager, Zoominfo, 6Sense, and similar tools
• Strong understanding of paid media principles including keyword research, ad copywriting, bid management, and campaign optimization
• Ability to analyze performance data using Google Analytics, GA4, Excel, or similar platforms
• Ability to drive results and measure via OCT
• Experience with audience segmentation by tier, job title, and related attributes
• Proven success with mid-market or enterprise accounts
• Ability to translate strategy and communicate insights through data storytelling
• Strong organizational skills with ability to manage multiple projects simultaneously
• Travel to visit clients approximately once per year, per client or as needed

What Success Looks Like

• Manage approximately five mid-tier and enterprise accounts
• Meet and exceed KPIs including client NSMs and Client Satisfaction scores
• Build trusted client relationships that drive renewals
• Cross-sell services aligned with client objectives
• Clearly communicate results to client contacts and executives
• Demonstrate exceptional strategic decision making for accounts

Benefits

• Medical, dental, vision, disability, and life insurance coverage
• 100% employer-paid plan for employees and 50% contribution for dependents
• Mental health support through Spring Health and Headspace
• Physical health support through Omada, Carrott, Aaptiv, and One Medical
• Unlimited PTO (2-week minimum), paid holidays, birthday off, and year-end recharge
• Paid parental leave
• Traditional and Roth 401(k) with 3% company match
• Annual bonus based on tenure

Work Environment Requirements

• Remote-first role with work-from-home flexibility in the US and select global locations
• Daily collaboration via Zoom and Slack
• Use of laptop (PC or Mac) and office productivity software
• Ability to remain stationary for extended periods and maintain reliable internet access
• Reasonable accommodations available for qualified individuals with disabilities