Strategy Lead

Role: Strategy Lead
Location: Baltimore, Maryland

The Opportunity

This is an opportunity to join OLIVER's dedicated in-house studio embedded with a leading healthcare education institution as Strategy Lead — the strategic intelligence function for a fully integrated creative production studio serving 100,000+ enrolled students across a large, multi-brand portfolio.

The constraint on the next phase of growth is not lack of strategy — it is content velocity, relevance, and the ability to test and personalize at scale. Your role is to ensure the studio operates from the sharpest possible strategic foundation, turning audience insight, channel performance, and market intelligence into clear direction for creative and CRM execution.

You will lead the end-to-end strategy for the email and CRM program while providing strategic input and optimization direction across paid, social, owned, and emerging channels. The role is supported by OMG (workflow orchestration), Pencil (creative production and optimization), and Share of Model (AI-driven discovery intelligence).

About the Role

Approximately 60% of your focus sits on CRM and email — owning strategy, audience architecture, and the optimization roadmap for enrollment marketing programs. The remaining 40% spans paid social, organic social, owned content, web, and performance marketing.

You will connect insight to execution, partnering with business leadership, CRM campaign managers, creative leads, and data analysts to improve creative effectiveness and overall performance.

What You Will Be Doing

CRM & Email Strategy (approx. 60%)

• Lead end-to-end CRM and email marketing strategy across lead nurture, application, enrolment, and retention journeys
• Define audience segmentation frameworks, personalization strategies, and lifecycle contact architectures
• Own testing and optimization roadmap including A/B frameworks, send cadence, and personalization logic
• Translate performance data into strategic recommendations with data and CRM teams
• Advise on CRM platform utilization, automation, and data quality requirements

Cross-Channel Strategy & Optimization (approx. 40%)

• Provide optimization direction across paid social, organic social, owned content, web, and performance marketing
• Use Share of Model to optimize AI search visibility and analyze share of voice
• Develop testing frameworks to improve creative effectiveness
• Translate strategic insight into creative direction with creative leadership
• Analyze audience behavior, sentiment, competitor positioning, and market trends
• Support QBR preparation with forward-looking strategic recommendations

Account-Wide Strategic Leadership

• Serve as the studio's primary strategic voice
• Embed strategy into briefing, production, and review workflows
• Develop optimization frameworks including creative testing protocols and content scoring via Pencil

Requirements

• Senior-level experience in strategy, planning, or integrated marketing
• Deep expertise in CRM and email marketing strategy in complex environments
• Experience with enterprise CRM platforms such as Salesforce Marketing Cloud, HubSpot, or Marketo
• Strong knowledge of paid social, organic social, owned content, and performance marketing
• Strong analytical skills including attribution modelling and A/B testing analysis
• Experience building measurement frameworks and performance dashboards
• Experience using AI tools for research, insight, and campaign planning
• Ability to leverage Pencil and AI-driven performance intelligence within workflows

Compensation

The base salary for this position ranges from $127,500.00 to $142,500.00. Individual compensation varies based on job-related factors including location, experience, and qualifications.