Strategy Lead

🏢 Summary: Strategic leadership role embedded in an in-house creative studio, owning end-to-end CRM and email strategy while driving cross-channel optimization across paid, social, web, and performance marketing. The position focuses on audience segmentation, lifecycle architecture, AI-driven insights, and testing frameworks to improve creative effectiveness and enrollment marketing outcomes. It requires deep expertise in enterprise CRM platforms, analytics, and AI-powered marketing tools. 🗂️ Requirements: Proven senior-level strategy or integrated marketing experience across multiple channels, Deep expertise in CRM and email marketing strategy in complex, multi-program environments, Hands-on experience with enterprise CRM platforms (Salesforce Marketing Cloud, HubSpot, Marketo or equivalent), Strong knowledge of paid social, organic social, owned content, and performance marketing, Strong analytical skills including attribution modelling and A/B testing analysis, Experience building measurement frameworks and performance dashboards with data teams, Experience using AI tools for research, audience insight, and campaign planning, Ability to develop testing and optimization frameworks across channels, Ability to leverage AI-driven creative performance data in production workflows 📃 Skills: CRM, Email, Salesforce, HubSpot, Marketo, A/Btesting, Attribution, Analytics, Dashboards, PaidSocial, PerformanceMarketing, AI, Pencil, OMG, ShareofModel 🏢 Description: Role: Strategy Lead Location: Remote - Minneapolis, MN The Opportunity: This is an opportunity to join OLIVER's dedicated in-house studio embedded with a leading healthcare education institution as Strategy Lead — the strategic intelligence function for a fully integrated creative production studio serving 100,000+ enrolled students across a large, multi-brand portfolio of students, professionals, and enterprise audiences across the healthcare education sector. The constraint on the next phase of growth is not lack of strategy — it is content velocity, content relevance, and the ability to test and personalize at scale. Your role is to make sure the studio is always working from the sharpest possible strategic foundation, turning audience insight, channel performance, and market intelligence into clear direction for creative and CRM execution. You will lead the end-to-end strategy for email and CRM program — the studio's most commercially critical workstream — while also providing strategic input and optimization direction across paid, social, owned, and emerging channels. This is supported by a platform architecture where OMG organizes and orchestrates the work; Pencil is where the work gets created and optimized and Share of Model is how our client will stay one step ahead in AI-driven discovery. You will be one of the primary users of all three. About the role: The Strategy Lead is the strategic backbone of the OLIVER studio. Approximately 60% of your focus sits on CRM and email — owning the strategy, audience architecture, and optimization roadmap for institution enrollment marketing programs. The remaining 40% spans the broader channel mix: paid social, organic social, owned content, web, and performance marketing — providing strategic input, testing frameworks, and optimization direction that ensures the studio is always creating the right content for the right audience in the right channel. You are the person who connects insight to execution. You work closely with the Business Director on client strategy, with CRM Campaign Managers on email performance, with the Associate Creative Director on content strategy, and with the Data Analyst on measurement. Three lead SLAs anchor the partnership — cost per asset, speed to delivery, and creative effectiveness in market — and your strategic direction should be visibly improving the third. What you will be doing: CRM & Email Strategy (approx. 60%) Lead the end-to-end CRM and email marketing strategy for enrollment programs across all institutions — including lead nurture, application, enrolment, and retention journeys Define and maintain audience segmentation frameworks, personalization strategies, and lifecycle contact architectures across five healthcare education institutions Build and own the testing and optimization roadmap for email — A/B frameworks, send cadence strategies, content personalization logic, and subject line performance analysis Partner with the Data Analyst and CRM Campaign Managers to translate performance data into clear strategic recommendations, and feed those recommendations back into the next campaign cycle Maintain deep platform fluency across CRM and email technology stack; advise on platform utilization, automation opportunities, and data quality requirements Cross-Channel Strategy & Optimization (approx. 40%) Provide strategic input and optimization direction across broader channel mix — paid social, organic social, owned content, web, and performance marketing — ensuring channel strategies are coherent, audience-relevant, and aligned with institutional goals Use Share of Model to understand brand visibility in AI-generated answers, optimize AI search visibility, identify share of voice across models, and surface brand strengths and weaknesses — translating these real-time insights into strategy and content creation priorities Develop content and channel testing frameworks that allow the studio to learn faster, optimize more efficiently, and prove creative effectiveness across all formats Partner with the Associate Creative Director to translate strategic insight into creative direction — ensuring campaigns are rooted in audience understanding and channel intelligence Lead brand and audience insight work for the institutions: analyze conversations, sentiments, audience behavior, and content resonance; identify barriers, motivators, and engagement triggers to prioritize messaging and approach opportunities Monitor competitor positioning, category trends, and audience signals across higher education to inform ongoing strategic recommendations Contribute to QBR preparation alongside the Business Director, bringing strategic performance narrative and forward-looking channel recommendations to senior client stakeholders Account-Wide Strategic Leadership Serve as the studio's primary strategic voice — connecting client ambitions to studio capability, and ensuring every workstream has a clear, insight-driven strategic foundation Work across the studio's full team to ensure strategy is embedded in briefing, production, and review — not just in planning documents Develop optimization frameworks that the whole studio can use from creative testing protocols to content scoring via Pencil's performance intelligence What you need to be great in this role: Proven experience in a senior strategy, planning, or integrated marketing role — with a track record of leading strategy across multiple channels, not just one Deep expertise in CRM, email marketing strategy, and lifecycle planning in a complex, multi-program environment; experience with enterprise CRM platforms (Salesforce Marketing Cloud, HubSpot, Marketo, or equivalent) is essential Strong working knowledge of paid social, organic social, owned content, and/or performance marketing channels — with the ability to develop testing and optimization frameworks across the mix Strong analytical capability: comfortable with performance data, attribution modelling, A/B testing analysis, and translating insight into clear strategic direction Experience working with data and analytics teams to build measurement frameworks and performance dashboards Experience using AI tools to accelerate research, audience insight, content strategy, and campaign planning — with rigorous human judgment applied to all outputs Ability to leverage Pencil's direct connection to live ad accounts — pulling creative performance data back into the production workflow in real time — with every asset scored, tracked, and fed back into the next brief Strategic command of the studio's three core platforms: OMG, Pencil, and Share of Model Ability to set AI-informed quality standards and testing frameworks that the broader studio can adopt Compensation: Base salary range: $127,500.00 to $142,500.00. Individual compensation varies based on job related factors, including location, business needs, level of responsibility, experience, and qualifications.

🏢 Summary: The role focuses on planning, executing, and optimizing CRM and email marketing programs across multiple institutions, driving personalized and high-performing customer journeys. It combines strategic campaign planning, A/B testing, segmentation, and performance analysis with hands-on platform management in enterprise email systems. The position requires strong technical precision, data-driven optimization, and the use of AI-powered tools to enhance campaign effectiveness. 🗂️ Requirements: Experience in CRM, email marketing, or lifecycle marketing, Experience managing campaigns in multi-brand or multi-program environments, Proficiency in enterprise email marketing platforms (Salesforce Marketing Cloud, HubSpot, Marketo, Eloqua, or equivalent), Strong analytical skills and experience with A/B testing methodology, Experience with audience segmentation and personalization logic, Knowledge of HTML email specifications and deliverability requirements, Ability to monitor, analyze, and report on campaign performance metrics, Experience maintaining CRM data quality and platform hygiene, Proficiency with AI tools for email marketing and personalization 📃 Skills: CRM, Email, Salesforce, HubSpot, Marketo, Eloqua, HTML, A/B, Segmentation, Personalization, Analytics, AI 🏢 Description: Role: CRM Strategist Location: Chicago, IL (Remote) About the role: The CRM Strategist supports the strategic planning and tactical execution of clients' CRM and email marketing programs. You translate strategy into detailed campaign plans, manage campaign execution in partnership with the Campaign Management team, and contribute analytical thinking to drive continuous performance improvement. Based in Chicago, IL, you will work closely with the CRM Strategy Lead and a team of Campaign Managers to deliver personalized, high-performing email journeys for an audience of adult learners and healthcare professionals. You will use live creative performance data to drive continuous optimization. Technical precision, platform fluency, and a test-and-learn mindset are essential. What you will be doing: - Support the CRM Strategy Lead in the planning and execution of email and CRM programs across five institutions, including lead nurture, enrollment, and retention journeys - Develop detailed campaign briefs, audience segmentation logic, and personalization specifications for Campaign Managers and Email Developers - Monitor campaign performance (open rates, click-through rates, conversion, enrolment attribution) and develop actionable recommendations for optimization - Manage A/B test design and analysis across subject lines, content, CTAs, and send times; document learnings and integrate them into future campaign planning - Maintain platform hygiene and data quality within CRM and email systems; coordinate data issue resolutions with the Data Analyst/Engineer - Partner with the Email Development team to ensure technical accuracy, rendering quality, and accessibility compliance across all email assets - Track and manage the campaign production calendar, coordinating with Campaign Managers, Copywriters, and Art Directors to ensure assets are delivered on time - Contribute to QBR reporting by compiling performance data, trend analysis, and strategic recommendations - Stay current with CRM best practices and emerging email marketing technology; identify opportunities to integrate AI-driven personalization and content optimization What you need to be great in this role: - Experience in CRM, email marketing, or lifecycle marketing, managing campaigns in a multi-brand or multi-program environment - Platform proficiency in enterprise email marketing systems (Salesforce Marketing Cloud, HubSpot, Marketo, Eloqua, or equivalent) - Strong analytical skills with experience in campaign performance analysis, A/B testing methodology, and reporting - Experience working with segmentation logic, audience lists, and personalization variables - Understanding of HTML email specifications, deliverability requirements, and QA standards - Proficiency with AI tools relevant to email marketing, including AI-assisted subject line generation, content personalization, and send-time optimization - Experience evaluating and applying AI-driven campaign insights with human editorial judgment - Systematic, test-and-learn approach to campaign planning and optimization Compensation: The base salary for this position ranges from $85,000.00 to $95,000.00 USD, depending on experience, location, and qualifications.

🏢 Summary: The Art Director role focuses on delivering high-quality, multi-channel digital design across multiple university brands within a structured in-house studio environment. The position combines strong craft in art direction with AI-assisted design workflows to produce brand-compliant, audience-relevant creative assets. This role requires managing multiple briefs, ensuring technical accuracy, and collaborating closely with copywriters and creative leadership. 🗂️ Requirements: Portfolio demonstrating strong art direction and digital design craft (email, social, display, video), Professional proficiency in Adobe Creative Suite and/or Figma, Experience in high-volume, multi-brand content production environments, Understanding of accessibility standards and email/digital production specifications, Experience with AI-assisted design tools and workflows, Ability to manage multiple concurrent briefs and meet deadlines, Proficiency with AI image generation tools (Pencil, Adobe Firefly, Midjourney or equivalent), Ability to evaluate and refine AI-generated design outputs, Experience building AI-assisted design workflows 📃 Skills: Photoshop, Illustrator, InDesign, Figma, Pencil, Firefly, Midjourney, AI, Email, Display, OOH, Video 🏢 Description: Role: Art Director Location: Baltimore, Maryland About the role: The Art Director is a craft specialist and independent creative contributor within the OLIVER studio. You deliver high-quality design across multiple brands and formats, working from clear creative briefs set by the Associate Creative Director. You collaborate with Senior Copywriters and fellow Art Directors to produce integrated, multi-channel creative that is brand-true, audience-relevant, and SLA-compliant. What you will be doing: - Design across a wide range of digital formats — email, paid social, display, digital OOH, web, and video support - Maintain brand integrity across all visual output, applying each institution's distinct identity with precision and care - Work from briefs provided by the Associate Creative Director, delivering design concepts and executions to the agreed quality standard and timeline - Partner with Senior Copywriters and Copywriters to ensure visual and verbal elements of every asset are fully integrated - Use Pencil and other AI-assisted design tools to enhance production speed and creative iteration, applying rigorous human quality judgment at every stage - Work within OMG to manage your active workload, update project status, and flag capacity or scheduling issues proactively - Contribute to the QA and review process, ensuring all design assets are technically accurate, brand-compliant, and delivery-ready before approval - Participate in brand immersion sessions to build deep knowledge of five university brands, their audiences, and the compliance requirements of higher education marketing - Adapt and version existing creative across formats, sizes, and channels — including both manual adaptation and AI-assisted resizing and reformatting What you need to be great in this role: - A portfolio demonstrating strong art direction and design craft across digital channels — email, social, display, and/or video - Professional proficiency with Adobe Creative Suite (Photoshop, Illustrator, InDesign) and/or Figma - Experience working in high-volume, multi-brand content production environments, with a structured, detail-oriented approach to delivery - Understanding of accessibility, email design specifications, and digital production requirements - Experience with or genuine interest in AI-assisted design tools and workflows - Familiarity with higher education, healthcare, or mission-driven marketing is a meaningful differentiator - Ability to manage multiple concurrent briefs without losing quality or missing deadlines - Proficiency with AI design and image generation tools (Pencil, Adobe Firefly, Midjourney, or equivalent) to enhance creative output and iteration speed - Experience building personal AI-assisted design workflows to improve efficiency and quality - Ability to critically evaluate AI-generated design outputs and apply creative judgment to ensure brand quality - Agentic approach to multi-brief creative execution: organized, systematic, and proactive At the time of this posting, the base salary for this position may range from $110,500.00 to $123,500.00. Individual compensation varies based on job related factors, including location, business needs, level of responsibility, experience, and qualifications. The range listed is just one component of the total compensation package. Our values shape everything we do: - Be Ambitious to succeed - Be Imaginative to push the boundaries of what's possible - Be Inspirational to do groundbreaking work - Be always learning and listening to understand - Be Results-focused to exceed expectations - Be actively pro-inclusive and anti-racist across our community, clients and creations Equal opportunity employer committed to creating an inclusive working environment where all employees are encouraged to reach their full potential, and individual differences are valued and respected. All applicants shall be considered for employment without regard to race, ethnicity, religion, gender, sexual orientation, gender identity, age, neurodivergence, disability status, or any other characteristic protected by local laws. The company has set ambitious environmental goals around sustainability, with science-based emissions reduction targets, embedding sustainability into every department and through every stage of the project lifecycle.

🏢 Summary: The Account Manager oversees day-to-day relationships between marketing stakeholders and the in-house studio, managing briefs from intake to delivery within a high-volume content production environment. The role focuses on project tracking, workflow coordination through OMG, and cross-location collaboration to ensure milestones and SLAs are met. It requires strong organizational, communication, and workflow management expertise in a multi-stakeholder marketing setting. 🗂️ Requirements: Experience in account management, client services, or project management in a creative or marketing environment, Experience managing multiple concurrent projects and workstreams, Proficiency with project management or workflow systems (OMG, Workfront, Asana, or similar), Understanding of creative production workflows (briefing, resourcing, review, delivery), Ability to manage stakeholder communication at manager and director level, Experience tracking scope changes, resourcing risks, and project dependencies, Ability to collaborate with cross-location or remote teams, Willingness to develop proficiency with Pencil and AI-assisted workflow tools 📃 Skills: OMG, Workfront, Asana, Pencil, AI, ProjectManagement, WorkflowManagement, ContentProduction, Reporting, VersionControl 🏢 Description: Role: Account Manager Description The Account Manager manages the day-to-day relationship between marketing teams and the studio across one or more business units. You are responsible for brief management, project tracking, stakeholder communication, and the smooth flow of work through the OMG system. You partner with Integrated Project Managers to ensure production milestones are met and flagged issues are resolved proactively. Based in Baltimore, MD you will be part of a three-person Account Management team supporting the Business Director in delivering a seamless, high-volume content production operation across the client's organization. This role suits someone who thrives in fast-paced, multi-stakeholder environments and enjoys being embedded in a client's world. What You Will Be Doing - Manage a portfolio of active briefs across one or more business units from brief intake through delivery, ensuring projects are tracked, resourced, and delivered to agreed SLAs - Build strong working relationships with marketing stakeholders as a responsive and proactive day-to-day contact - Work within OMG to raise, track, and close briefs; maintain up-to-date project status information and proactively alert on potential bottlenecks - Partner with Integrated Project Managers to coordinate production milestones, manage dependencies, and ensure seamless cross-location delivery - Support preparation of weekly status reports and QBR documentation under guidance of the Business Director - Manage stakeholder expectations around timelines, creative scope, and delivery - Review briefs for completeness and clarity before routing to creative and production teams; escalate ambiguities promptly - Track and flag scope changes, version control issues, or resourcing risks to leadership - Contribute to studio culture and stay engaged with brand priorities What You Need To Be Great In This Role - Experience in account management, client services, or project management in a creative, marketing, or content production environment - Strong organizational skills and ability to manage multiple concurrent workstreams - Clear written and verbal communication skills with direct client interaction - Proactive, solutions-focused working style - Familiarity with project management or workflow systems (OMG, Workfront, Asana, or similar) - Understanding of creative production workflows in a multi-channel content environment - Comfort working across a multi-location team and collaborating remotely - Curiosity about how AI tools can enhance account management and creative production workflows - Willingness to develop proficiency with Pencil and AI-assist features - Ability to break down complex multi-brief workloads into clear priorities Compensation The base salary for this position ranges from $97,750.00 to $109,250.00 USD. Individual compensation varies based on job-related factors including location, business needs, level of responsibility, experience, and qualifications.

🏢 Summary: Account Manager role supporting high-volume content production by managing briefs, tracking projects, and coordinating cross-location teams using workflow systems. The position focuses on stakeholder communication, SLA delivery, and optimizing creative production workflows, including AI-assisted tools. Remote role collaborating closely with integrated project managers and marketing stakeholders. 🗂️ Requirements: Experience in account management, client services, or project management in creative/marketing/content production, Proficiency with project management or workflow systems (OMG, Workfront, Asana or similar), Strong organizational skills managing multiple concurrent workstreams, Experience with creative production workflows (briefing, resourcing, review, delivery), Ability to manage stakeholders and communicate with marketing managers and directors, Experience coordinating cross-location or remote teams, Ability to track scope changes, resourcing risks, and version control, Willingness to develop proficiency with Pencil and OMG AI features 📃 Skills: OMG, Workfront, Asana, Pencil, AI, ProjectManagement, WorkflowSystems, ContentProduction 🏢 Description: Role: Account Manager The Account Manager manages the day-to-day relationship between marketing teams and the OLIVER studio across one or more business units. You are responsible for brief management, project tracking, stakeholder communication, and the smooth flow of work through the OMG system. You partner with Integrated Project Managers in Mexico City to ensure production milestones are met and flagged issues are resolved proactively. Based in Minneapolis, MN you'll be part of a three-person Account Management team supporting the Business Director in delivering a seamless, high-volume content production operation across our client's organization. Working at the heart of a brand means integrating seamlessly across your client's business and evolving needs. What you will be doing: - Manage a portfolio of active briefs across one or more business units — from brief intake through delivery — ensuring all projects are tracked, resourced, and delivered to agreed SLAs - Build strong working relationships with marketing stakeholders, acting as a responsive, knowledgeable, and proactive day-to-day contact - Work within OMG to raise, track, and close briefs; maintain up-to-date project status information and support proactive alerting on potential bottlenecks - Partner with Integrated Project Managers (Mexico City) to coordinate production milestones, manage dependencies, and ensure seamless cross-location delivery - Support the preparation of weekly status reports and QBR documentation under the guidance of the Business Director - Manage stakeholder expectations around timelines, creative scope, and delivery — communicating clearly and proactively - Review briefs for completeness and clarity before routing to the creative and production team; escalate ambiguities promptly - Track and flag scope changes, version control issues, or resourcing risks to the Business Director and Program Director - Contribute to the studio's culture by staying engaged with university brands, programs, and priorities What you need to be great in this role: - Experience in an account management, client services, or project management role in a creative, marketing, or content production environment - Strong organizational skills and the ability to manage multiple concurrent workstreams - Clear written and verbal communication skills with direct client interaction at marketing manager and director level - Proactive, solutions-focused working style - Familiarity with project management or workflow systems (OMG, Workfront, Asana, or similar) - Understanding of creative production workflows in a multi-channel content environment - Comfort working across a multi-location team and collaborating remotely - Curiosity about how AI tools can enhance account management and creative production workflows - Willingness to develop proficiency with Pencil and OMG's AI-assist features - Ability to break down complex multi-brief workloads into clear, manageable priorities Compensation: - Base salary range: $97,750.00 to $109,250.00 USD, depending on experience and qualifications

🏢 Summary: The Account Manager oversees day-to-day relationships between marketing teams and the studio, managing briefs from intake to delivery within a high-volume content production environment. The role focuses on project tracking, stakeholder communication, workflow management in OMG, and cross-location coordination with Integrated Project Managers. This position supports seamless execution, proactive issue resolution, and efficient creative production operations. 🗂️ Requirements: Experience in account management, client services, or project management in marketing or creative environments, Experience managing multiple concurrent projects, Proficiency with project management or workflow systems (OMG, Workfront, Asana, or similar), Understanding of creative production workflows, Strong written and verbal communication skills, Experience collaborating with cross-location or remote teams, Ability to manage briefs, track scope changes, and maintain version control, Willingness to develop proficiency with Pencil and AI-assisted workflow tools 📃 Skills: OMG, Workfront, Asana, Pencil, AI, Workflow, ProjectManagement, ContentProduction, Reporting, VersionControl 🏢 Description: Role: Account Manager The Account Manager manages the day-to-day relationship between marketing teams and the studio across one or more business units. You are responsible for brief management, project tracking, stakeholder communication, and the smooth flow of work through the OMG system. You partner with Integrated Project Managers in Mexico City to ensure production milestones are met and flagged issues are resolved proactively. Based in Minneapolis, MN (Remote), you will be part of a three-person Account Management team supporting the Business Director in delivering a seamless, high-volume content production operation across the client’s organization. Working at the heart of a brand means integrating across the client’s business and evolving needs. What you will be doing: - Manage a portfolio of active briefs across one or more business units — from brief intake through delivery — ensuring all projects are tracked, resourced, and delivered to agreed SLAs - Build strong working relationships with marketing stakeholders, acting as a responsive, knowledgeable, and proactive day-to-day contact - Work within OMG to raise, track, and close briefs; maintain up-to-date project status information and support proactive alerting on potential bottlenecks - Partner with Integrated Project Managers (Mexico City) to coordinate production milestones, manage dependencies, and ensure seamless cross-location delivery - Support the preparation of weekly status reports and QBR documentation under the guidance of the Business Director - Manage stakeholder expectations around timelines, creative scope, and delivery - Review briefs for completeness and clarity before routing to the creative and production team; escalate ambiguities promptly - Track and flag scope changes, version control issues, or resourcing risks to the Business Director and Program Director - Contribute to the studio culture and engage with university brands, programs, and priorities What you need to be great in this role: - Experience in an account management, client services, or project management role in a creative, marketing, or content production environment - Strong organizational skills and the ability to manage multiple concurrent workstreams - Clear, confident written and verbal communication skills - A proactive, solutions-first working style - Familiarity with project management or workflow systems (OMG, Workfront, Asana, or similar) - Understanding of creative production workflows — briefing, resourcing, review, and delivery — in a multi-channel content environment - Comfort working across a multi-location team and collaborating remotely with colleagues in Mexico City - Curiosity about how AI tools can enhance account management and creative production workflows - Willingness to develop proficiency with Pencil and OMG's AI-assist features Compensation: The base salary for this position ranges from $97,750.00 to $109,250.00 USD. Individual compensation varies based on job-related factors including location, business needs, level of responsibility, experience, and qualifications.

🏢 Summary: The Associate Director of Brand & Experience Strategy leads lifecycle communications and student experience design for university partners, shaping cross-channel recruitment strategies and messaging frameworks. The role combines brand, content, and UX strategy with partner-facing discovery, journey mapping, and performance analysis. It requires strong strategic execution, cross-functional collaboration, and data-driven decision-making in higher education marketing. 🗂️ Requirements: 3+ years of experience in marketing strategy, brand strategy, content strategy, engagement communications, or related field, Working understanding of cross-channel lifecycle communications and student recruitment journey, Experience leading or contributing to partner-facing strategy sessions, workshops, or discovery engagements, Ability to design and map cross-channel lifecycle communications (email, text, chat), Experience translating journey insights into actionable briefs for implementation teams, Strong analytical skills and ability to connect performance data to strategy, Excellent written and verbal communication skills, English fluency, Must reside in the United States and be legally authorized to work, Reliable high-speed internet and availability during core business hours 📃 Skills: CRM, MarketingAutomation, SEO, UX, EmailMarketing, SMS, Analytics, JourneyMapping, ContentStrategy, BrandStrategy 🏢 Description: About the Role: The Associate Director of Brand and Experience Strategy shapes how university partners engage prospective students across the full recruitment lifecycle. This role works across brand and messaging strategy, lifecycle communications, content strategy, and student experience design, pairing deep partner knowledge and cross-functional fluency. As a strategist, you will act as a consultative partner to university partners and internal teams, developing breadth across practice areas while building deeper expertise in one or more over time. You will contribute to strategic frameworks, execute against them independently, and bring strategic thinking to partner-facing work. Strategic Practice & Framework Contribution - Contribute to strategic practice areas such as event strategy, lifecycle communications, content strategy framework, messaging architecture, or UX/student experience design - Support the development, documentation, and continuous improvement of shared frameworks - Partner with cross-functional teams and subject matter experts to apply shared frameworks effectively - Maintain awareness of cross-portfolio patterns and surface insights to senior strategists - Stay current on market trends, student behavior, and higher education recruitment best practices Partner Engagement & Discovery - Develop familiarity with assigned university partners, programs, competitive landscape, and student audiences - Serve as a consistent second voice in partner relationships, providing strategic and cross-portfolio perspective - Participate in discovery engagements for new program launches and portfolio expansions - Contribute to and support facilitation of strategy sessions and workshops - Develop and deliver presentations articulating strategy and recommended tactics Lifecycle Communications & Student Experience Design - Lead the design and mapping of cross-channel lifecycle communications, including automated email and text journeys, recruitment communication cadences, chat scripts, and toolkits - Oversee journey mapping processes across recruitment and retention lifecycle - Translate journey insights into actionable briefs for implementation teams - Contribute to brand strategy, messaging frameworks, and student experience design Measurement & Visibility - Contribute to reporting on strategy performance, including content effectiveness and communication metrics - Use data and analytical reasoning to identify gaps and recommend improvements - Partner with analytics, SEO, and implementation teams to align performance data with strategic decisions Team and Organizational Contribution - Support peers and cross-functional collaborators in executing shared frameworks - Contribute to cross-functional initiatives such as campaign measurement frameworks and technology rollouts - Ensure strategic intent is maintained from discovery through implementation You have: - 3+ years of experience in marketing strategy, brand strategy, content strategy, engagement communications, or related field; higher education experience preferred - Demonstrated ability to work across multiple practice areas with depth in at least one - Working understanding of cross-channel lifecycle communications and student recruitment journey - Experience contributing to partner-facing strategy sessions, workshops, or discovery engagements - Comfort working in a matrixed environment - Excellent written and verbal communication skills - Strong analytical and problem-solving skills - English fluency Bonus Points: - Experience in brand strategy, UX, content strategy, sales enablement, or SEO - Familiarity with higher education enrollment tools and CRM or marketing automation platforms - Experience with competitive landscape analysis or program positioning - Comfort navigating ambiguity in evolving team structures Role Requirements: - Must reside in the continental United States near a major airport - Reliable high-speed internet and quiet workspace - Availability during core business hours (9 a.m. to 5 p.m.) - Legal authorization to live and work in the United States Benefits: - Work from NYC office or home office - 401(k) with company match and equity opportunities - Medical, dental, and vision insurance - Employer-paid life and disability insurance - Health Savings Account (HSA) and Flexible Spending Accounts (FSA) - Paid parental leave - 4 weeks paid vacation plus holidays and sick leave - Monthly mobile connectivity stipend - Annual education stipend - Employee assistance and wellness programs

🏢 Summary: Lead the go-to-market strategy and positioning for high-impact consumer product launches, partnering cross-functionally to drive adoption, experimentation, and measurable business impact. Own end-to-end product marketing from audience definition and launch planning to performance analysis and iteration. Shape integrated campaigns across in-app and external channels to scale product growth. 🗂️ Requirements: 8+ years in product marketing, product strategy, or go-to-market roles in consumer tech, gaming, or subscription products, Proven experience owning positioning and launches end-to-end with measurable business impact, Experience building go-to-market plans, timelines, and cross-functional workflows, Strong ability to define success metrics and use data to refine post-launch strategy, Hands-on collaboration with Product, Brand, Marketing Channels, and Comms on integrated launches, Ability to drive cross-functional alignment and manage risks to ensure on-time delivery 📃 Skills: GTM, Analytics, Experimentation, Positioning, Localization, ProductMarketing, PerformanceMarketing, LifecycleMarketing, InAppMarketing, Subscriptions 🏢 Description: About the role... We're looking for a Product Marketing Lead to shape the go-to-market strategy for Duolingo's most important product bets and drive adoption from insight to impact. You'll partner end to end with Product, Brand, Performance, Comms, BD, and Analytics to define target audiences, sharpen positioning, plan launches, and translate results into iteration. This role sits in Marketing, embedded with Product, and will lead cross‑functional alignment so our launches show up with focus, scale, and measurable outcomes. You will... - Lead audience definition, value proposition, and positioning for priority products/features; align cross‑functional partners on who the products are for and how we will win in the market - Own the go‑to‑market strategy and launch plan for high‑impact bets; coordinate in‑app moments and external channels (Comms, social, Lifecycle, performance, creators) to drive awareness and adoption. - Be the voice of the consumer by gathering consumer and market insights to help inform product decisions - Translate strategy into clear requirements, milestones, owners, and success metrics; run effective rituals (kickoffs, status, reviews, retros) and keep documentation tight and current. - Partner with Product to sequence experiments and announcements; use early signals to shape story, targeting, and channel mix before, during, and after launch. - Drive cross‑functional alignment across Product, Brand, Performance, Comms and Business Development for launch readiness and on‑time delivery. - Measure impact against adoption, conversion, and awareness goals; synthesize learnings with Analytics and recommend iterations to improve performance post‑launch. - Contribute to the Product Marketing operating system: calendars, intake, templates, and playbooks that help the function scale efficiently. You have... - 8+ years in product marketing, product strategy or equivalent go‑to‑market roles in consumer tech, gaming, or subscription products, owning positioning and launches end‑to‑end with demonstrable business impact. - Proven ability to turn strategy into execution: building plans, timelines, and cross‑functional workflows; identifying risks early and driving mitigation to protect delivery. - Excellent communication and facilitation skills with senior and cross‑functional stakeholders; you drive decisions, clarify trade‑offs, and keep teams aligned in fast‑moving environments. - Data‑informed mindset and comfort with experimentation; you define success metrics and use market and performance signals to refine strategy after launch. - Hands‑on experience collaborating with Brand, key Marketing Channels, Comms, and Product to deliver integrated launches. - Comfort operating with ambiguity; you bring structure and focus without dulling speed or creativity. Exceptional candidates will have... - Experience leading GTM for new products or categories and finding product‑market fit in new segments or markets. - Track record partnering on creator/community or strategic co‑marketing programs to accelerate adoption. - Experience coordinating multi‑market launches and localization workflows with regional partners. - Familiarity with in‑app product marketing surfaces and announcement systems, and how to sequence them with external channels. - Background in a consumer subscription, gaming, or edtech company. The offered salary is dependent upon several factors, including work experience, skills, and internal peer comparisons. The posted range is subject to change in the future. For this role, base salary is supplemented by equity compensation. Salary Range: $163,200—$244,800 USD Benefits: Take a peek at how we care for our employees' holistic well-being with our benefits here.

🏢 Summary: Senior product leadership role focused on building new 0→1 partner-driven products and experiences from concept to launch in a high-autonomy environment. The position owns vision, strategy, and execution while collaborating with engineering and partners to deliver scalable, high-impact solutions. This role emphasizes rapid iteration, technical fluency, and shaping a growing partner ecosystem. 🗂️ Requirements: 8+ years of product management experience, Experience with B2B products or partner integrations, Proven 0→1 product development experience, Track record of launching products from MVP to market, Ability to work in high-autonomy, ambiguous environments, Strong technical fluency with system design understanding, Experience collaborating closely with engineering teams, Experience defining product roadmaps based on market and customer insights 📃 Skills: ProductManagement, B2B, APIs, Integrations, SystemDesign, Roadmapping, MVP, DataAnalysis 🏢 Description: At Constant Contact, we are seriously awesome people who take ownership and make an impact by operating with the mindset, integrity and courage of a small business owner. There’s something so profoundly rewarding about knowing that your work is empowering people everywhere to pursue their dreams. Here, we all play an integral part in helping business owners, entrepreneurs, non-profits and individuals to succeed by giving them all the help and tools they need to grow online. We’re energized by new challenges and new possibilities-and we’re just getting started!We have an opening for a senior product leader who loves building new things and thrives in ambiguity. You’ll create experiences with partner companies that deliver real, outsized value to customers—things that could never exist alone. This is a 0→1 role: you’ll own the vision, strategy, and execution, moving fast, iterating constantly, and shaping the future of our partner ecosystem. What You’ll Do: Lead the creation of new partner-driven products and experiences from concept to launch. Collaborate deeply with engineering, design, and partners to turn bold ideas into scalable solutions. Spot market opportunities, uncover customer pain points, and define high-impact product roadmaps. Test, learn, and pivot quickly—combining data, insight, and intuition to drive results. Influence internal and external stakeholders, aligning teams around strategy and execution. Mentor others, shaping product thinking and partner-focused innovation across the organization. Who You Are: 8+ years of product management experience with B2B, partner integrations, or co-created products is required to thrive in this role. Show success in leading 0→1 product development, taking ideas from ambiguous problem spaces through validation, MVP, and successful launch. Proven track record of shipping impactful products in high-autonomy, ambiguous environments. Strong technical fluency—you can meaningfully engage with engineers and system design. Deep market and customer insight—know how to turn opportunity into value. Comfortable structuring chaos and making decisions with imperfect information. Customer-obsessed mindset—focused on creating experiences that delight and surprise. A builder mentality—you act fast, iterate relentlessly, and take ownership of outcomes. Why You’ll Love It: Full ownership: define the vision, strategy, and execution of transformative partner experiences. Co-create with other companies to unlock value that no one could achieve alone. Drive impact at scale—your work will shape how customers experience our ecosystem. Operate at the cutting edge of product innovation in a high-growth, collaborative startup environment. #LI-Remote #LI-HK1The specific salary offered to a candidate may be influenced by a variety of factors including the candidate’s experience, their education and work location. In addition, some roles may be eligible for additional on target commission pay or bonus. The compensation package includes health and welfare benefits including paid leave. Pay Transparency - All Full Time Employees$155,000—$194,000 USDWhy You’ll Love Us: We celebrate one another’s differences. We are proud of our culture of diversity and inclusion, and we're always working hard to strengthen and improve this culture. We have programs in place that bring us together on important issues and provide educational opportunities for all employees. Join the experts. If you're passionate about supporting businesses and organizations, you won’t find a better spot to share your talent. We’re dedicated to improving the quality of our product from a customer standpoint and have a true desire to enable the success of businesses, non-profit organizations, and community groups. You’ll have opportunities to grow your career. We encourage and support our team members to learn different aspects of the business, take on stretch assignments, seek coaching opportunities and professional development opportunities. A generous paid time off policy and a competitive benefits package that supports the health and well-being of you and your family At Constant Contact, we’re all about work flexibility and are proud to serve our customers as a hybrid workforce. Our hybrid work model combines the convenience of remote work with access to our great office locations to collaborate in-person, participate in live trainings, and socialize with colleagues. Application Deadline: 30 days. We may fill this job opening prior to the deadline if a candidate is selected by us. Vision6 Pty Limited is an affiliate of Constant Contact, Inc. and a part of the Constant Contact group of brands. Constant Contact is an equal opportunity employer. We do not discriminate on the basis of race, color, religion, sex, gender, gender identity, national origin, citizenship, age, disability, sexual orientation, genetic information, veteran status or any other status protected under applicable law. If you require accessibility assistance applying for open positions, please contact talentacquisition@constantcontact.com. The contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor’s legal duty to furnish information. 41 CFR 60-1.35(c) It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability. At Constant Contact, we respect personnel privacy and are committed to protecting the personal information we obtain and maintain from both current, former, and prospective employees. We maintain this Personnel Global Privacy Notice (this “Notice”) in compliance with applicable privacy laws, including the California Consumer Privacy Act (the “CCPA”) and the UK General Data Protection Regulation (collectively, the “Data Protection Laws”). Click here for a full copy of our General Personnel Privacy Notice. Notice to Recruiters and Staffing Agencies: Constant Contact has an internal talent acquisition department and designated career site for individuals looking to join our team. Constant Contact will not accept unsolicited resumes from any external recruiters, staffing firms, search agencies or any fee-based referrals. Any unsolicited resumes sent to directly to Constant Contact, in any capacity will be considered property of Constant Contact. Constant Contact will not pay a fee for any placement resulting from the receipt of an unsolicited resume.

🏢 Summary: Staff Data Scientist (Tech Lead) role focused on building and scaling real-time AI-driven decisioning systems to improve product conversion. The position combines hands-on machine learning leadership with technical ownership of production ML pipelines and experimentation strategy. You will drive advanced ML initiatives including recommendation systems, uplift modeling, and LLM-based personalization in low-latency environments. 🗂️ Requirements: 10+ years experience in Data Science with production ML systems, Expert-level Python and SQL, Strong experience with PySpark or Apache Spark, Experience building real-time ML systems with strict latency constraints, Proven experience with gradient boosting and recommendation systems, Strong background in A/B testing and causal inference, Experience building ML pipelines on AWS, Hands-on experience with LLMs including fine-tuning and evaluation, Experience with feature engineering and model monitoring in production 📃 Skills: Python, SQL, PySpark, Spark, NumPy, Pandas, Scikit-learn, XGBoost, LightGBM, AWS, Databricks, LLMs, NLP, Clustering, Uplift, Bandits, ABTesting, CausalInference 🏢 Description: We are looking for a Staff Data Scientist to join a Growth Alliance team at the Tech Lead level. This role goes beyond hands-on data science, it requires a candidate who can set technical direction, lead complex ML initiatives, and act as a strategic partner to business stakeholders. You will operate at the intersection of advanced machine learning, real-time systems, and product growth. About the Project: This is a Staff / Tech Lead position within a team driving AI-powered decisioning at scale. You will work on systems with strict real-time constraints (<40 ms latency) that directly impact end-user experience and conversion. The mission is to move the product toward AI-driven decisioning, targeting a measurable improvement in conversion (~5%). You will be expected to challenge assumptions, define the technical roadmap, and ensure that ML systems perform reliably in production. Responsibilities: Lead the design and implementation of production ML systems, including real-time decisioning and personalization engines; Drive adoption of contextual bandits, uplift modeling, and advanced recommendation frameworks; Define experimentation strategy including A/B testing, causal inference, and synthetic controls; Oversee feature engineering at scale and ensure robust model monitoring and validation practices; Act as a technical owner for decisioning platforms and Martech integrations; Collaborate with and influence senior business stakeholders to shape data science strategy; Guide and mentor other data scientists on the team; Lead GenAI and LLM-based initiatives including fine-tuning, evaluation, and content personalization. Qualifications: 10+ years of experience in Data Science, with a strong track record in production ML systems; Expert-level Python (NumPy, Pandas, Scikit-learn) and SQL; Deep experience with PySpark / Apache Spark for large-scale data processing; Mastery of gradient boosting methods (XGBoost, LightGBM), recommendation systems, NLP, clustering, and uplift modeling; Extensive experience with A/B testing, causal inference, statistical modeling, and synthetic controls; Proven ability to build and maintain production ML pipelines on cloud platforms (AWS preferred); Experience with decisioning platforms, personalization engines, and Martech integrations; Hands-on experience with LLMs, prompt engineering, evaluation, and fine-tuning; Strong stakeholder management skills with the ability to challenge assumptions and ask the right questions; Databricks experience is a nice to have. Recruitment Process: Initial interview with our recruitment team; Interview with the hiring manager; Live Coding Assessment; Meeting with the Project Manager. Inuits Sp. z o.o. is registered in the National Register of Employment Agencies (KRAZ) under number 35420.