June 17, 2026
Strategy Lead
Senior • On-site
Baltimore, MD
Role: Strategy Lead
Location: Baltimore, Maryland
The Opportunity
This is an opportunity to join OLIVER's dedicated in-house studio embedded with a leading healthcare education institution as Strategy Lead — the strategic intelligence function for a fully integrated creative production studio serving 100,000+ enrolled students across a large, multi-brand portfolio.
The constraint on the next phase of growth is not lack of strategy — it is content velocity, relevance, and the ability to test and personalize at scale. Your role is to ensure the studio operates from the sharpest possible strategic foundation, turning audience insight, channel performance, and market intelligence into clear direction for creative and CRM execution.
You will lead the end-to-end strategy for the email and CRM program while providing strategic input and optimization direction across paid, social, owned, and emerging channels. The role is supported by OMG (workflow orchestration), Pencil (creative production and optimization), and Share of Model (AI-driven discovery intelligence).
About the Role
Approximately 60% of your focus sits on CRM and email — owning strategy, audience architecture, and the optimization roadmap for enrollment marketing programs. The remaining 40% spans paid social, organic social, owned content, web, and performance marketing.
You will connect insight to execution, partnering with business leadership, CRM campaign managers, creative leads, and data analysts to improve creative effectiveness and overall performance.
What You Will Be Doing
CRM & Email Strategy (approx. 60%)
- Lead end-to-end CRM and email marketing strategy across lead nurture, application, enrolment, and retention journeys
- Define audience segmentation frameworks, personalization strategies, and lifecycle contact architectures
- Own testing and optimization roadmap including A/B frameworks, send cadence, and personalization logic
- Translate performance data into strategic recommendations with data and CRM teams
- Advise on CRM platform utilization, automation, and data quality requirements
Cross-Channel Strategy & Optimization (approx. 40%)
- Provide optimization direction across paid social, organic social, owned content, web, and performance marketing
- Use Share of Model to optimize AI search visibility and analyze share of voice
- Develop testing frameworks to improve creative effectiveness
- Translate strategic insight into creative direction with creative leadership
- Analyze audience behavior, sentiment, competitor positioning, and market trends
- Support QBR preparation with forward-looking strategic recommendations
Account-Wide Strategic Leadership
- Serve as the studio's primary strategic voice
- Embed strategy into briefing, production, and review workflows
- Develop optimization frameworks including creative testing protocols and content scoring via Pencil
Requirements
- Senior-level experience in strategy, planning, or integrated marketing
- Deep expertise in CRM and email marketing strategy in complex environments
- Experience with enterprise CRM platforms such as Salesforce Marketing Cloud, HubSpot, or Marketo
- Strong knowledge of paid social, organic social, owned content, and performance marketing
- Strong analytical skills including attribution modelling and A/B testing analysis
- Experience building measurement frameworks and performance dashboards
- Experience using AI tools for research, insight, and campaign planning
- Ability to leverage Pencil and AI-driven performance intelligence within workflows
Compensation
The base salary for this position ranges from $127,500.00 to $142,500.00. Individual compensation varies based on job-related factors including location, experience, and qualifications.
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Based in Minneapolis, MN you'll be part of a three-person Account Management team supporting the Business Director in delivering a seamless, high-volume content production operation across our client's organization. Working at the heart of a brand means integrating seamlessly across your client's business and evolving needs. This is a role for someone who thrives in fast-paced, multi-stakeholder environments and genuinely enjoys being embedded in a client's world. We support flexible working and are open to different arrangements. We offer reasonable adjustments throughout the process. 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Technology

Duolingo
Senior Product Manager, Notifications
Senior
On-site
New York City, NY
177,696 - 240,396 USD/yr
🏢 Summary: Product Lead role on the Notifications Team focused on driving retention and engagement through strategy, experimentation, and optimization of notification systems across multiple channels. Owns end-to-end product lifecycle for high-impact notification surfaces, collaborating cross-functionally with engineering, data science, ML/AI, and design. Responsible for improving performance metrics such as conversion, click-through rate, and opt-in through data-driven experimentation and personalization. 🗂️ Requirements: Experience as Product Manager on consumer mobile product, Experience with notification or lifecycle messaging systems, Experience owning product strategy and execution end-to-end, Experience improving notification performance (opt-in, reach, targeting, channels), Experience with personalized or ML-driven messaging systems, Strong experimentation and data-driven decision-making skills, Experience building and executing product roadmaps, Cross-functional collaboration with engineering, data science, ML/AI, design, Bachelor's Degree in Engineering, Business, Design, Psychology or equivalent 📃 Skills: ProductManagement, Notifications, Experimentation, Analytics, ML, AI, Personalization, Targeting, Roadmapping, Mobile 🏢 Description: About the role... Come and be a product lead within our Notifications Team, one of the highest-impact Growth teams. Notifications are already among the most important drivers of top-line impact, and we are investing further in this area as a major lever for driving retention and engagement. You will own product strategy and execution across a broad set of opportunities to make notifications more effective, more engaging, and more valuable to learners. You will help identify new notification types, improve opt-in and reach, and explore how channels like email and other alternatives can play a stronger role in bringing learners back. This is a highly cross-functional role spanning product, engineering, data science, ML/AI, design, and product writing. You will work closely with partners across disciplines to develop new ideas, run fast experiments, and turn learnings into product strategy that helps more learners build lasting habits. Responsibilities - Own product strategy and execution for a major notifications surface, from identifying opportunities to shipping and iterating on solutions - Drive the team's roadmap across high-impact workstreams including new notification types, opt-in and reach, email, and alternative channels - Lead product features through their full lifecycle: ideation, prioritization, specification, development, launch, analysis, and iteration - Work closely with engineers, data scientists, ML/AI partners, product writers, and designers to create more effective and engaging notification experiences - Use experimentation and product intuition to uncover new opportunities, validate ideas quickly, and translate learnings into product strategy - Improve core team metrics such as conversion, click-through rate, and opt-in, while balancing user reach and experience guardrails - Explore how new formats, channels, and UX patterns can make notifications more personalized, engaging, and effective for different learners - Partner closely with leadership to help shape the direction of a top team driving top-line impact Requirements - Experience generating outstanding results as a Product Manager on a consumer mobile product - Significant experience working on notifications or adjacent lifecycle surfaces - Experience owning product strategy and execution for notifications from concept through iteration - Experience improving notification performance including new types, opt-in, reach, targeting, or channel strategy - Experience working on personalized or ML-driven messaging systems including targeting, ranking, experimentation, or template generation - Strong analytical judgment with ability to use experiments and data to make decisions - Experience building and executing roadmaps for notification systems - Ability to drive alignment and progress in ambiguous environments - Experience working cross-functionally with engineers, data scientists, designers, writers, and ML/AI partners - Bachelor's Degree in Engineering, Business, Design, Psychology, or equivalent Nice to Have - Advanced degree in Business, Computer Science, Design, Psychology, or equivalent - Experience with high-frequency consumer engagement products - Experience with notification-related channels beyond push, such as email or Live Activities Compensation and Benefits Base salary is supplemented by equity compensation. Salary range: $177,700—$240,400 USD. Benefits support employees' holistic well-being. Equal Employment Opportunity The company is an Equal Employment Opportunity employer and does not discriminate based on legally protected characteristics.
Technology
Tidio
Creative Lead
Senior
Hybrid
Warsaw, Poland
16,000 - 20,000 PLN/mo
🏢 Summary: Hybrid Creative Lead role combining hands-on production of performance creatives with leadership of a small design team, focused on scaling paid social campaigns across multiple brands. The position involves end-to-end creation and optimization of static and video ads, leveraging AI tools and data from Meta and TikTok to drive performance. The role requires balancing execution, creative strategy, and team management in a fast-paced, data-driven environment. 🗂️ Requirements: Hands-on experience designing performance ads for SaaS, e-commerce, or D2C, Experience producing static and video ads end-to-end, Ability to analyze campaign performance in Meta Ads Manager, Experience with AI UGC, avatar or faceless ad production, Proficiency in Figma and at least one video editing tool (CapCut, Premiere, or After Effects), Experience managing or mentoring designers, Strong knowledge of paid social funnels and ad structures, Ability to manage creative workflows and production processes, Knowledge of current Meta and TikTok trends and formats 📃 Skills: Figma, CapCut, Premiere, AfterEffects, MetaAdsManager, TikTok, Runway, Sora, HeyGen, Arcads, Captions, Creatify, ElevenLabs, Kling 🏢 Description: Location : Warsaw (hybrid: 1-3 per week in the office) Salary: 16.000 - 20.000 PLN B2B Contract type: B2B Tidio is the customer service platform that aligns AI and people, so businesses can scale without losing trust or the human touch. Our goal is to help entrepreneurs grow by making customer service more efficient while keeping it helpful. Working at Tidio means impacting thousands of companies and millions of their users. But our clients are not the only ones who can grow with us. By joining Tidio, you can grow, too! A few facts about us: Our product is one of the world's leading AI customer service solutions, and our goal is to become no. 1 We are among the Top 50 AI and Customer Service Products in G2’s Best Software Awards 2024. We currently rate at 4.7/5 in both Shopify and G2 . Our ML team was among the first in the world to launch an AI agent - (Lyro) for customer service! 🌍 Every month, our widget is viewed by 350 million unique users, which is 4% of the global population. Currently, we hire over 150 fantastic people. The Role This is a 70% hands-on / 30% leadership role. The majority of your time you'll be in the work itself - designing, producing, and iterating performance creatives. The remaining 30% is about leading: managing a team of 2 designers, giving direction, mentoring, and building a creative operation that runs with ownership and accountability. Day to day, you'll own the full creative loop: from hook ideation and scripting, through production and editing, to reading results. You'll also set the direction for Brand and Web design across Tidio, Lyro, and Hubi - making sure everything your team ships is aligned with each brand's challenges and goals. Job requirements As a Creative Lead, you will be responsible for: Staying across all three brands (Tidio, Lyro, Hubi) - understanding their challenges, positioning, and priorities to ensure design output stays aligned and purposeful. Leading and mentoring a team of 2 designers (Brand & Web) - giving direction, fostering a proactive, end-to-end ownership mindset, and holding people accountable in line with our values. Owning the creative process end-to-end - from systemizing production workflows and managing budgets to making data-driven decisions on what to scale or cut. Designing and iterating static ad creatives for Meta - testing hooks, visuals, and formats to drive CTR and conversions. Producing video ads and AI UGC end-to-end - from concept and script through generation, editing, and final delivery. Independently analyzing creative performance in Meta Ads Manager - reading CTR, hook rate, thumbstop, and CPA, and translating that into the next iteration. Continuously delivering, testing, and iterating on creatives based on campaign performance and insights - scaling winners and refreshing assets before fatigue hits. Researching TikTok & Meta trends, ad formats, and hooks, and translating them into a structured pipeline of creative ideas and angles - bridging the gap between performance and design. Stacking and managing AI tools for video and UGC production (Runway, Sora, HeyGen, Arcads, Captions, Creatify, ElevenLabs, Kling, etc.) - choosing the right tool for the job, not the other way around. Collaborating with UGC creators and freelancers - writing briefs and scripts, coordinating the production process, and ensuring output meets performance standards. You are the perfect candidate if you have: Hands-on experience designing performance ads for SaaS, e-commerce, or D2C. Strong project and production management skills - you can run a multi-brand creative operation, juggle freelancers and internal stakeholders, and keep quality high without bottlenecks. A strong understanding of the paid social funnel - you know how hook, body, and CTA work together, and what separates a top-funnel creative from a retargeting one. Experience managing or mentoring designers - you know how to give direction without micromanaging and how to build accountability into team culture. Experience with AI UGC, faceless ads, avatar creatives, or user-style voiceover content. Proficiency in Figma, CapCut, Premiere, or After Effects - enough to deliver end-to-end without dependencies. A fast, iterative working style - you'd rather ship 10 variants and test than perfect one for a week. Active knowledge of social media trends - you know what's working on Meta and TikTok right now, not a year ago. The ability to balance hands-on craft with team leadership - comfortable spending the majority of your time executing at a senior/staff level while also owning people, process, and direction. A structured approach to creative ideation - you don't just follow trends, you turn them into repeatable frameworks and pipelines your team can execute against. What we offer: Hybrid work model with flexible hours. 26 days off guaranteed in a year. Great development opportunities – company-supported courses and conferences. Individual work tools – MacBook Pro, Dell screen, JBL headphones. You can tailor the equipment to your needs! Mental well-being program – individual therapy sessions and resources for employees. Sport & wellness benefit. Free access to one of the most popular e-book/audiobook services. Regular social events (company-wide offsites, team events). Budget for 1:1 English language classes. Diversity Statement One of Tidio’s core values is to play fair. Therefore, we treat all candidates equally. We do not discriminate based on race, religion, color, national origin, gender, sexual orientation, age, marital status, or disability status. This means recruitment and selection of talent to Tidio is only based on individual merit and qualifications directly related to professional competence.
Technology

OLIVER Agency
CRM Strategist
Mid
On-site
Chicago, IL
84,996 - 95,004 USD/yr
🏢 Summary: The role focuses on planning, executing, and optimizing CRM and email marketing programs across multiple institutions, driving personalized and high-performing customer journeys. It combines strategic campaign planning, A/B testing, segmentation, and performance analysis with hands-on platform management in enterprise email systems. The position requires strong technical precision, data-driven optimization, and the use of AI-powered tools to enhance campaign effectiveness. 🗂️ Requirements: Experience in CRM, email marketing, or lifecycle marketing, Experience managing campaigns in multi-brand or multi-program environments, Proficiency in enterprise email marketing platforms (Salesforce Marketing Cloud, HubSpot, Marketo, Eloqua, or equivalent), Strong analytical skills and experience with A/B testing methodology, Experience with audience segmentation and personalization logic, Knowledge of HTML email specifications and deliverability requirements, Ability to monitor, analyze, and report on campaign performance metrics, Experience maintaining CRM data quality and platform hygiene, Proficiency with AI tools for email marketing and personalization 📃 Skills: CRM, Email, Salesforce, HubSpot, Marketo, Eloqua, HTML, A/B, Segmentation, Personalization, Analytics, AI 🏢 Description: Role: CRM Strategist Location: Chicago, IL (Remote) About the role: The CRM Strategist supports the strategic planning and tactical execution of clients' CRM and email marketing programs. You translate strategy into detailed campaign plans, manage campaign execution in partnership with the Campaign Management team, and contribute analytical thinking to drive continuous performance improvement. Based in Chicago, IL, you will work closely with the CRM Strategy Lead and a team of Campaign Managers to deliver personalized, high-performing email journeys for an audience of adult learners and healthcare professionals. You will use live creative performance data to drive continuous optimization. Technical precision, platform fluency, and a test-and-learn mindset are essential. What you will be doing: - Support the CRM Strategy Lead in the planning and execution of email and CRM programs across five institutions, including lead nurture, enrollment, and retention journeys - Develop detailed campaign briefs, audience segmentation logic, and personalization specifications for Campaign Managers and Email Developers - Monitor campaign performance (open rates, click-through rates, conversion, enrolment attribution) and develop actionable recommendations for optimization - Manage A/B test design and analysis across subject lines, content, CTAs, and send times; document learnings and integrate them into future campaign planning - Maintain platform hygiene and data quality within CRM and email systems; coordinate data issue resolutions with the Data Analyst/Engineer - Partner with the Email Development team to ensure technical accuracy, rendering quality, and accessibility compliance across all email assets - Track and manage the campaign production calendar, coordinating with Campaign Managers, Copywriters, and Art Directors to ensure assets are delivered on time - Contribute to QBR reporting by compiling performance data, trend analysis, and strategic recommendations - Stay current with CRM best practices and emerging email marketing technology; identify opportunities to integrate AI-driven personalization and content optimization What you need to be great in this role: - Experience in CRM, email marketing, or lifecycle marketing, managing campaigns in a multi-brand or multi-program environment - Platform proficiency in enterprise email marketing systems (Salesforce Marketing Cloud, HubSpot, Marketo, Eloqua, or equivalent) - Strong analytical skills with experience in campaign performance analysis, A/B testing methodology, and reporting - Experience working with segmentation logic, audience lists, and personalization variables - Understanding of HTML email specifications, deliverability requirements, and QA standards - Proficiency with AI tools relevant to email marketing, including AI-assisted subject line generation, content personalization, and send-time optimization - Experience evaluating and applying AI-driven campaign insights with human editorial judgment - Systematic, test-and-learn approach to campaign planning and optimization Compensation: The base salary for this position ranges from $85,000.00 to $95,000.00 USD, depending on experience, location, and qualifications.