Senior Product Manager (Enterprise Digital Platforms)

Quick Facts

• Role: Product Manager (Senior) — individual contributor with leadership responsibilities

• Focus: Enterprise digital web and mobile platforms; front-end customer experiences

• Location: Greensboro, NC (3 days onsite)

• Employment: Full-time; relocation expenses paid

Description

Senior Product Manager to drive strategy, development, and modernization of enterprise web and mobile platforms within a healthcare organization. Lead product strategy, roadmap planning, and execution for digital capabilities that support seamless customer experiences across multiple channels. The role focuses on digital transformation including personalization, customer engagement, analytics, experimentation, content management, and platform modernization.

Responsibilities

• Develop and manage product roadmaps from ideation through launch

• Define and execute product strategy and vision for enterprise digital web and mobile platforms

• Prioritize product backlogs based on business value, customer needs, and technical considerations

• Collaborate with engineering, UX/design, analytics, and business stakeholders to deliver scalable digital solutions

• Drive modernization of digital platforms and shared services

• Support personalization, experimentation, content management, and customer engagement initiatives

• Lead product discovery and validate solutions with end users

• Establish and monitor KPIs to measure product performance and adoption

• Manage cross-functional dependencies, risks, and delivery priorities

• Ensure accessibility, compliance, security, and operational standards are met

Requirements

• Senior-level experience owning enterprise digital web and mobile products or platforms (front-end focus)

• Demonstrated ownership of product strategy, vision, roadmaps, and backlog prioritization

• Strong experience with customer-facing web and mobile digital experiences

• Experience managing shared digital platform capabilities and reusable components

• Experience with personalization, experimentation, analytics, and content management capabilities

• Familiarity with digital experience platforms, design systems, accessibility standards, and Adobe Experience Platform (AEP)

• Minimum 5 years in product management and related fields (degree preferred; equivalent experience may substitute)

• Minimum 2 years working with Agile teams; Scrum ceremonies and Agile best practices

• Backlog governance, requirements definition, release planning, and product delivery experience

• Ability to manage competing priorities, dependencies, and technical debt

• Minimum 1 year leadership experience (with or without direct reports)

• Ability to influence cross-functional teams and align stakeholders

• Experience leading complex enterprise initiatives across multiple teams

• Data-driven product strategy using customer insights, analytics, and KPIs; success metrics definition and measurement