Marketing Automation Specialist

Quick Facts

• Role: Marketing Automation Specialist (contract)

• Duration: 06+ months

• Work model: Remote (U.S.)

• Pay: $62–$65/hour

• Benefits: Health insurance (medical, dental, vision), 401(k), paid sick leave

Description

Build and optimize multi-step marketing automation journeys in Salesforce Marketing Cloud, including dynamic content personalization and campaign execution. Manage splash pages and landing page experiences for webinars/events, implement web forms and tagging, and coordinate QA across devices. Integrate real-time audience insights from Salesforce Data Cloud and support content upload/measurement workflows.

Responsibilities

• Build and optimize multi-step automation journeys in SFMC using Journey Builder, Automation Studio, Email Studio, and Content Builder

• Own dynamic content personalization using Movable Ink and SFMC scripting (AMPscript, SQL)

• Manage and deploy splash pages for webinars, events, and landing page experiences

• Implement web forms and tagging using HTML/CSS/JavaScript; coordinate QA/testing across devices and platforms

• Integrate Salesforce Data Cloud insights and segmentation into campaign execution

• Partner with teams using Highspot for content upload, measurement attribution, and reporting

• Ensure compliance with data governance, tagging standards, and campaign QA best practices

Requirements

• 8+ years hands-on experience with SFMC

• Deep knowledge of Journey Builder, AMPscript, SQL, and cross-channel campaign execution

• Strong knowledge of Salesforce CRM and Salesforce Data Cloud for targeting and personalization

• Proficiency with Knack, including logic structuring and audience governance

• Experience with Splash or Rainfocus and Movable Ink

• Basic front-end development skills (HTML/CSS/JavaScript)

• Ability to manage QA/testing across devices and platforms

• Strong organizational and technical project management skills in a fast-paced, detail-heavy environment

• Self-starter with bias for execution and continuous optimization

• Experience with WhatsApp Business API

• Familiarity with campaign analytics, tagging strategy, and funnel conversion metrics

• Comfortable working in a fast-moving growth marketing team

Benefits

• Health insurance (medical, dental, vision)

• 401(k) plan

• Paid sick leave (depending on work location)