Salesforce Marketing Cloud Email Campaign Specialist

Quick Facts

• Role: Marketing Cloud Specialist (Email Campaigns)

Description

You will support email marketing campaigns and daily processes in Salesforce Marketing Cloud Engagement (MCE), ensuring accurate and timely delivery. Responsibilities include executing scheduled email sends, building customer journeys, managing content and audience segmentation, maintaining automations, and troubleshooting campaign issues. You will also improve recurring tasks and processes using AI tools, particularly Claude.

Responsibilities

• Prepare, configure, and execute daily email campaigns and scheduled sends.
• Build and maintain customer journeys using Journey Builder.
• Manage email content, templates, and assets in Content Builder.
• Maintain contact data and audience segmentation in Contact Builder.
• Execute campaigns using Email Studio.
• Develop and maintain automations in Automation Studio, including SQL queries.
• Support Salesforce CRM integrations using Marketing Cloud Connect.
• Ensure campaign accuracy through audience validation, content checks, and testing.
• Coordinate requirements with stakeholders and troubleshoot campaign-related issues.
• Explore AI tools, particularly Claude, to automate recurring tasks and improve efficiency.

Requirements

• Hands-on experience with Salesforce Marketing Cloud Engagement (MCE).
• Practical experience preparing and executing email campaigns.
• Good knowledge of Journey Builder, Content Builder, Contact Builder, Email Studio, Automation Studio, and Marketing Cloud Connect.
• Experience with SQL and marketing automation.
• Understanding of email marketing processes and audience segmentation.
• Strong attention to detail, accuracy, and ownership of assigned tasks.
• Ability to work independently and communicate effectively with non-technical stakeholders.
• Proactive approach to problem-solving and process improvement.

Benefits

Not specified in the provided posting.