Adobe Target & Marketing Cloud Technical Lead

Quick Facts

• Role: Adobe Target & Marketing Cloud Technical Lead

• Focus: Lead Adobe Target implementations for A/B testing, experience targeting, personalization, recommendations, and multivariate tests

• Core work: Front-end code for Target activities and configuration/support of Target experiences

Description

Lead end-to-end Adobe Target implementations for experimentation and personalization, including A/B tests, experience targeting, personalization, recommendations, multivariate tests, and other Target-driven experiences. Build and maintain front-end code for Target activities using JavaScript, TypeScript, HTML, CSS, responsive design, accessibility standards, and cross-browser development practices. Configure and support Adobe Target activities, audiences, profile scripts, mbox/parameter usage, QA links, prioritization, targeting rules, and delivery safeguards.

Responsibilities

• Lead front-end development for Target activities

• Configure and support Adobe Target activities and targeting (audiences, profile scripts, mbox/parameters)

• Troubleshoot delivery, audience qualification, front-end behavior, analytics integration, browser issues, and production defects

• Support QA, accessibility, performance, version control, release readiness, documentation, and implementation standards

• Create reusable scripts, utilities, and documentation to improve consistency and speed across experimentation delivery

• Collaborate with product, design, analytics, MarTech, and business teams on requirements and delivery

Requirements

• Adobe Target Certified Professional, Adobe Target Business Practitioner, or equivalent Adobe Target certification

• Familiarity with Adobe Experience Cloud or related MarTech ecosystems (primary emphasis on Adobe Target implementation and delivery)

• Experience implementing enterprise digital marketing experimentation and personalization programs (financial services, regulated environments, or large-scale programs preferred)

• Experience using LLMs as a complementary resource for development, troubleshooting, documentation, and efficiency opportunities

Benefits

Not specified in the provided posting