Salesforce Marketing Cloud Engagement Systems Engineer

Quick Facts

• Role: Salesforce Marketing Cloud Engagement Systems Engineer

• Category: Software Engineering

Description

You will support the technical operation, reliability, and continued evolution of Salesforce Marketing Cloud Engagement (MCE). This is a hands-on technical operations and implementation role focused on email and mobile messaging journeys, automation workflows, data extension management, preference and subscription experiences, global reusable components, and mobile push programs.

Responsibilities

• Build, configure, test, and maintain email and mobile messaging journeys in Salesforce Marketing Cloud Engagement

• Use Journey Builder and Automation Studio to implement triggered communications, scheduled automations, data imports, and operational workflows

• Write and optimize SQL Query Activities, including audience qualification and data-validation queries

• Design, manage, and troubleshoot Data Extensions, data models, SQL queries, audience tables, suppression logic, and automation dependencies

• Support Preference Center and subscription management: consent, unsubscribe processing, compliance controls, localization, and subscriber-state troubleshooting

• Own and evolve Global Footer implementations and reusable messaging components across campaigns and regions

• Support MCE Mobile Push campaigns: targeting, segment qualification/exclusions, message configuration, send readiness, delivery monitoring, and incident coverage

• Diagnose production issues such as missing/stale source data, empty/incorrect audiences, duplicate-send risk, automation failures, journey logic issues, and delayed/failed sends

• Validate audience counts, source-data freshness, exclusions, and send configuration before production launches

• Partner with Marketing and Product to deliver technical solution documents, configuration plans, implementation steps, test cases, and operational runbooks

• Collaborate with upstream data owners, segmentation teams, mobile teams, and platform engineering teams; manage dependencies and escalation paths

• Participate in incident response and on-call rotation for critical MCE capability support

• Improve monitoring, alert quality, dashboards, documentation, operational controls, and incident-prevention practices

• Automate manual processes, reduce operational risk, improve compliance safeguards, and increase delivery reliability at scale

• Maintain standards for data privacy, consent management, localization, testing, change management, and customer-impacting production work

Requirements

• 5+ years working with Salesforce Marketing Cloud Engagement at large scale companies

• Hands-on experience with Journey Builder, Automation Studio, Data Extensions, SQL Query Activities, and email-send/campaign execution workflows

• Strong SQL skills for audience qualification, deduplication, suppression, segmentation, and data validation queries

• Experience troubleshooting production workflows involving data ingestion, automations, audience selection, journey logic, and message delivery

• Experience translating business requirements into technical designs, implementation documentation, and validation plans

• Ability to work effectively with technical and non-technical partners

• Strong problem-solving skills, attention to detail, and comfort operating in time-sensitive production environments

• Excellent written communication skills for technical documentation and status updates

• Experience with AMPscript, HTML, CSS, email templates, content blocks, CloudPages, or triggered sends

Benefits

• Time off programs

• Medical, dental, vision

• Mental health support

• Paid parental leave

• Life and disability insurance

• 401(k)

• Employee stock purchasing program

• Potential eligibility for incentive compensation and equity (role-dependent)

• Typical base salary range (US): $148,500 - $223,900 annually