Marketing Data & Analytics Team Lead

Quick Facts

• Role: Marketing Data & Analytics Team Lead

Description

Lead a small, experienced data analytics team and help build a data-driven approach to marketing. You will design and govern marketing data architecture—from source systems through transformations to reporting—and develop analytical models to evaluate marketing performance. You will professionalize workflows using Keboola, Snowflake, and Tableau, coordinating integrations and orchestration across internal systems and visualization tools.

Responsibilities

• Lead and develop a small team of two data analysts; plan capacity and priorities

• Establish best practices, project structures, governance, and automation for marketing data

• Own the marketing data architecture end-to-end: sources → transformations → reporting layers

• Build and expand analytics models for marketing performance (ROI, LTV, attribution, incrementality, experiments)

• Coordinate data integrations and orchestration between internal systems, Keboola, and BI tools (Tableau/Good Data/Looker Studio)

• Translate business questions into actionable data/analytics tasks and contribute hands-on to analysis, transformations, and data work (Keboola, SQL, Python, R)

• Partner with marketing, analytics teams, and stakeholders to turn business needs into meaningful data outputs

Requirements

• Data analytics experience with Snowflake or BigQuery and data pipelines in Keboola

• Strong BI experience, ideally Tableau; understanding of data modeling, transformations, and data quality principles

• Advanced SQL skills and good understanding of data architecture across layers

• Knowledge of marketing data and performance metrics: attribution logic, LTV, funnels, segmentation, and experiments

• Ability to communicate complex topics clearly to non-data stakeholders

• Experience managing data projects from requirements through result presentation

• Experience leading people (formal or senior mentorship) and the ability to lead without micromanagement

Benefits

• Real impact on how marketing data works in a major Czech internet environment

• Access to extensive data and an open, fair corporate culture