Marketing Data Analyst II

Quick Facts

• Title: Marketing Data Analyst II
• Focus: Marketing analytics, campaign performance, dashboards, and decision support

Description

The Marketing Data Analyst works with Marketing Operations, Analytics, Product Management, and other stakeholders to deliver comprehensive data analysis and drive decision support solutions. You will mature the use of data through user-friendly analytics tools, dashboards, and advanced analytics so business teams can efficiently gather, share, and interpret insights. The role includes website and campaign analytics, data extraction into BigQuery, SQL-based analysis, and reporting.

Responsibilities

• Implement and manage Google Analytics to track traffic, user behavior, and conversion rates
• Analyze digital marketing campaign performance and identify areas for improvement
• Analyze website user journeys and conversion funnels to find funnel bottlenecks
• Extract, transform, and load data from various sources into BigQuery
• Write SQL queries and use BigQuery data processing capabilities to analyze large datasets
• Collaborate with cross-functional teams to analyze marketing operational processes
• Use data-driven insights to streamline marketing operations, reduce costs, and optimize resource allocation
• Identify and recommend process improvements based on operational analytics
• Create reports and dashboards using tools such as Tableau and Power BI
• Share regular reports with key stakeholders and translate complex data into actionable insights
• Maintain data security and compliance with regulations such as GDPR and CCPA
• Stay updated on analytics, digital marketing, and data warehousing trends and best practices
• Continuously expand skills in data analysis, statistical modeling, and data visualization
• Gather data requirements and share insights with marketing teams, IT, and other departments
• Clearly communicate findings to technical and non-technical stakeholders
• Occasional travel for training, meetings, or trade shows

Requirements

• Bachelor’s degree required
• 2+ years of relevant work experience required
• Intermediate to advanced experience with Google Analytics and Google Tag Manager required
• Intermediate to advanced experience with SQL required
• Intermediate level experience using front-end data visualization and analytical tools required
• Experience working in matrix-structured, multi-function projects

Benefits

• Medical, Dental and Vision Insurance
• Company-Provided Life Insurance
• Voluntary Life Insurance
• Flexible Spending Account (FSA)
• Supplemental Insurance Plans (Accident, Cancer, Hospital, Critical Illness)
• Matching 401(k) Retirement Plan
• Annual Bonus
• Wellness Incentive Program
• Free, Onsite Medical Clinics
• Free Lunch
• Tuition Reimbursement Program
• Trip of a Lifetime
• Paid Parental Leave
• Paid Time Off
• Volunteer PTO
• Employee Assistance Program (EAP)