Customer Analytics Analyst

Quick Facts

• Role: Customer Analytics Analyst

Description

Build and analyze customer segmentation based on purchasing experiences for the Pro loyalty program. Conduct research on Pro customers’ purchasing behaviors and preferences, support marketing and sales campaigns using client needs analysis, and develop customer communication (newsletter, SMS, app push, web push, retargeting). Improve key KPIs such as conversion, retention, and purchase volume, with analytics at the customer/product/offer/price level, plus market and DIY Pro trend research.

Responsibilities

• Segment customers by analyzing purchasing experiences
• Research Pro customer buying behaviors and preferences
• Support building a platform for loyalty-based customer relationships and communication
• Contribute to commercial/marketing actions based on analyzed customer needs
• Collaborate on designing the Pro product and offer portfolio
• Develop and refine KPIs: conversion, retention, purchase volume
• Work on expanding knowledge of customers and purchasing habits for store teams in Pro areas
• Support customer communications: newsletters, SMS, app push, web push, retargeting
• Run analytics at customer/product/offer/price level
• Perform market research and track current trends for the DIY Pro market

Requirements

• Strong analytical capabilities and the ability to draw conclusions from data and research
• Customer-first approach with direct sales orientation
• Knowledge of newsletter marketing and e-commerce
• Very good command of MS Office
• Creativity and initiative to find new solutions
• Excellent organization, independence, and willingness to self-develop and acquire knowledge
• Preferred: Experience working with CRM systems

Benefits

• 50 PLN voucher for use in stationary stores
• Employee referral program
• 6-month employment contract with no probation period, then an indefinite contract
• Transparent employment rules and opportunities for development and promotion
• Annual bonus system rewarding results and engagement
• Private medical care package financed by the employer
• Company Social Benefits Fund (loans, assistance, co-financing vacations)
• Cafeteria benefits platform to manage your benefits
• Convenient commuting (WKD Raków station) plus parking for employees
• On-site gym and sauna
• 24 hours paid volunteering per year (chosen by you)
• Employee discount card (Castorabaty)
• Employer values: quality, simplicity, community, openness, and humility