Lead Generation Specialist

Quick Facts

• Role: Lead Generation Specialist (B2B)
• Goal: Start the B2B sales process by identifying potential customers and opening meaningful business conversations

Description

You will search for new B2B prospects, identify suitable companies and decision-makers, and prepare personalized first contacts. Using LinkedIn, phone, email, and other relevant channels, you will open conversations around specific business problems, understand the prospect’s situation, qualify opportunities, and track everything in Pipedrive. You will also analyze which segments and outreach approaches generate the best results.

Responsibilities

• Find new potential B2B customers
• Identify suitable firms and the right contact persons
• Work with LinkedIn, phone, email, and other relevant channels
• Prepare personalized first outreach
• Test different segments, arguments, and outreach styles
• Open business conversations using concrete business problems
• Discover the prospect’s basic situation and needs
• Qualify whether a relevant sales opportunity exists
• Record communication and next steps in Pipedrive
• Evaluate which outreach, segments, and topics deliver the best outcomes

Requirements

• Interest in B2B communication and working with people
• Ability to reach out to someone you have never contacted before
• Ability to write short, personalized messages that don’t look like mass sales spam
• Strong questioning and listening skills
• Ability to think about the target audience and the reason for outreach
• Comfort handling rejection as a normal part of lead acquisition
• Systematic working style and ability to keep CRM organized
• Interest in results and continuous improvement of conversion
• Lead generation, SDR/BDR, telemarketing, or B2B sales experience is an advantage

Benefits

• Work with a Czech SaaS product
• Clearly defined sales process
• Full-time employment (HPP) or cooperation via contractor agreement (IČO)
• Professional trainings and language courses paid by the company
• Company laptop and phone
• Company events and team building
• Opportunity to test new approaches and build sales know-how
• Compensation: 40,000–60,000 CZK