Head of E-commerce and Marketing

Quick Facts

• Role: Lead e-commerce and marketing with direct responsibility for performance outcomes

Description

You will take full ownership of the e-shop and marketing performance—owning turnover, traffic, and conversion, and reviewing results weekly. The role covers performance campaigns across search, shopping comparison sites, email, and affiliate channels, plus collaboration on content and social media and customer events. You will also handle promotional pricing and discounts, data-driven analytics by connecting e-shop data, product feeds, and ERP (ABRA), and improvements to customer database growth and retention.

Responsibilities

• Own e-shop revenue, traffic, and conversions with weekly performance evaluation
• Run performance marketing and visibility across relevant channels (search, shopping comparators, email, affiliate)
• Coordinate content and social media with an external agency; support customer events (shooting days, new product presentations)
• Plan pricing for promotions and sales events in cooperation with the managing partner
• Perform data analytics: sales reporting, product feed work, and connecting the e-shop with ERP (ABRA)
• Develop customer database and retention

Requirements

• Demonstrated e-commerce results with responsibility for turnover or P&L
• Practical performance marketing and web analytics skills: measuring, evaluating, and making decisions based on data
• Independence (you will be the main e-commerce expert in the company)
• Advantage: experience with regulated or specialized assortments; interest in firearms; firearms license
• Advantage: knowledge of Upgates or ABRA

Benefits

• Full autonomy and visible impact; small organization with backing from a strong investment group
• Direct cooperation with the managing partner and owner; fast decisions without corporate layers
• Fixed salary and a performance bonus tied to turnover and margin (details discussed personally)
• Premium product assortment that is enjoyable to sell