Marketing Data Analyst (Freelance)

Quick Facts

• Freelance Marketing Data Analyst role focused exclusively on analytics
• Projects cover e-commerce and B2B/B2C marketing measurement

Description

You will be responsible for configuring, maintaining, and auditing marketing analytics, including event implementation and verification, so that tracking is correctly implemented and delivers business value. The work includes implementing marketing tracking for major ad platforms, troubleshooting analytics discrepancies, and producing recommendations based on data. Client collaboration is structured through workshops and Asana, with minimized meetings and clear, estimated scopes.

Responsibilities

• Configure and maintain marketing analytics: GA4, GTM, DataLayer
• Implement and verify standard and custom events; ensure data correctness
• Set up and configure marketing tracking for Google Ads, Meta Ads, TikTok Ads, and LinkedIn Ads
• Conduct analytics audits (with or without access) and deliver insights and recommendations
• Test implementations (GTM, GA4, user paths) before publishing
• Work with developers: define requirements, verify, and request fixes
• Configure Consent Mode and assess its impact on data and attribution
• Diagnose and resolve analytics issues (data mismatches, missing events, incorrect attribution)
• Explain data differences and recommend solutions to the team and clients

Requirements

• Experience with GA4, GTM, and DataLayer for e-commerce and B2B/B2C
• Experience with tracking implementation/optimization (events, Enhanced Ecommerce, pixels, Conversion API)
• Proven ability to diagnose and fix analytics problems
• Strong data interpretation and user journey analysis
• Experience running analytics audits and producing concrete recommendations
• Very good knowledge of Google Analytics 4, Google Tag Manager, and DataLayer
• Knowledge of ad platform dashboards for conversion/analytics setup
• Basic knowledge of BigQuery
• Basic knowledge of JavaScript or HTML
• Critical thinking to challenge data and find root causes
• Ability to collaborate with developers and translate analytics needs into implementation requirements
• Good self-organization and punctual delivery
• Willingness to work hour-based with monthly billing

Benefits

• Predictable, estimated monthly hours (currently 20–80h, with growth potential)
• Fixed hourly rate (65–90 PLN net/hour)
• Monthly, on-time consolidated billing
• Clear scope and cooperation rules
• Collaboration limited to your specialization area
• Limited number of meetings
• Long-term collaboration potential
• Structured working environment with processes and routines in Asana