Consumer Insights Research Senior Analyst

Quick Facts

• Role: Consumer Insights Research Senior Analyst
• Focus: Consumer insights research for thought leadership and client engagement

Description

The Consumer Insights Research Senior Analyst supports thought leadership and client engagement research by contributing across the full research lifecycle—from research design and data collection to report development and client activation. The role blends qualitative and quantitative methods, including AI-enabled research methodologies such as synthetic consumer panels and AI-moderated interviews, and turns findings into compelling executive storytelling. You will also develop client-ready deliverables and workshop materials and support virtual and in-person executive workshops.

Responsibilities

• Contribute across the research lifecycle for Accenture’s Consumer Pulse thought leadership.
• Design quantitative surveys and discussion guides, including AI-enabled approaches.
• Analyze complex consumer datasets to identify trends, behavioral patterns, and strategic implications.
• Translate insights into executive-ready presentations.
• Build workshop materials and visual storytelling assets (presentations, case studies, videos, demonstrations).
• Support the delivery of virtual and in-person executive client workshops and present research insights.
• Continuously improve research methodologies by adopting emerging AI tools and techniques.

Requirements

• Bachelor’s degree
• 3+ years of experience in market research, strategy consulting, or thought leadership
• 3+ years of experience focused on consumer insights
• Ability to apply quantitative and qualitative research methodologies to generate actionable business insights
• Strong analytical skills to interpret consumer data and translate it into business insights
• Excellent storytelling and presentation skills for senior stakeholders
• Strong PowerPoint skills for visual communication and executive-quality deck development
• Strong Microsoft PowerPoint, Excel, and Word skills

Preferred Qualifications

• Degree in business, marketing, economics, psychology, behavioral science, data analytics, or related field
• Experience using generative AI tools (e.g., ChatGPT, Microsoft Copilot)
• Interest in synthetic personas, AI-moderated interviews, and agentic AI applications
• Experience producing engaging workshop materials; image generation, video editing, or interactive demonstrations are a plus

Benefits

• Medical, dental, and vision coverage
• Life and long-term disability coverage
• 401(k) plan
• Bonus opportunities
• Paid holidays and paid time off