Senior CRM & Marketing Automation Specialist

Purpose of the job

In this role, you will support all customer data-driven marketing responsibilities. You will drive and execute customer strategies, test & learn strategy, and generate insights that drive the health and performance of the database to enrich lifecycles.

You will work closely with CRM, Customer Data-Driven Marketing, Commercial, Content, UX, CRO and Brand teams, as well as agencies across the business, to drive an audience-first approach to customer activities. Part of your role will include bringing a data-driven marketing mindset to the business and ensuring a continual drive towards business objectives. Your work will require you to be a self-starter and collaborator with a diverse set of teams you interact and engage with on custom marketing activities.

Key Accountabilities

CRM Planning & Execution

• Drive the strategic audience and segmentation frameworks across product launch, always-on, post-purchase and trigger-based journeys to drive growth and loyalty across the breadth of products.
• Act as custodian of the owned customer experience, including strategizing and developing the customer contact playbook: key channels, contact frequencies, journey considerations and test & learn framework.
• Create audience insights across first-party data that can be leveraged across future campaigns.
• Create a roadmap that articulates planned tests and optimizations of activities, as well as developing and running weekly reporting that demonstrates the impact of total CRM activities in-market.
• Drive and implement customer-first rewards and loyalty to drive retention and CLV.
• Ensure an ongoing test & learn framework to develop understanding and capabilities in data-driven, customer-first marketing.
• Develop strategies and programs that drive the health and performance of the customer database to enrich customer lifecycles.

Collaboration & Business/Stakeholder Management

• Work closely with and align activities with CDM, Commercial, Content, UX, CRO and Brand teams, and partner with them on the delivery of CRM and customer-focused campaigns.
• Work with stakeholders and agencies to develop and prepare post-campaign reporting, evaluations and insights that can be leveraged in future campaigns, shared and presented to key business owners, including HQ and RHQ.

Skills

• 5+ years’ experience in CRM or data-driven marketing.
• Demonstrated excellence in implementing and achieving business success through execution of CRM activities driving business outcomes.
• Analytically driven, with evidence of delivering successful CRM test concepts and reporting.
• Experience in customer lifecycle management, with proven ability to impact customer value and retention.
• Resilient and adaptable, with the ability to stay focused in a fast-paced, dynamic environment.
• Fluent in English, both spoken and written.

We offer

• Long-term cooperation.
• Benefits package: Multisport card, medical care and life insurance.
• Training budget.
• Assistance in accounting issues when setting up or running a business.
• Free English lessons.
• Individual support from a dedicated company supervisor.