Salesforce Marketing Cloud Developer

Quick Facts

• Role: Salesforce Marketing Cloud Developer (Marketing Cloud)

Description

Work as a Salesforce Marketing Cloud developer (including MC Next and Data Cloud) designing and building automated customer journeys, personalization, segmentation, and A/B testing. Model and query marketing data, integrate with CRM and external systems, and ensure GDPR/consent and email deliverability best practices. Provide solution architecture, client/stakeholder advisory support, and mentor junior team members in an Agile environment.

Responsibilities / Key Tasks

• Build automated customer journeys (Journey Builder), configure sends, and implement advanced audience segmentation, content personalization, and A/B testing (Engagement and Next).

• Model data structures (Contact Builder, Data Cloud), write queries (SQL, AMPscript), and integrate with CRM systems and external data sources (Marketing Cloud Connect).

• Design scalable technical solutions tailored to business needs and collaborate directly with clients and stakeholders in an advisory capacity.

• Ensure marketing activities comply with data protection regulations (GDPR), manage consent, and optimize message deliverability.

• Mentor less experienced team members and deliver projects in an Agile environment using Jira and Confluence.

Requirements

• Minimum 5 years of commercial experience

• Hands-on experience with Journey Builder, Email Studio, Automation Studio, and Content Builder

• Strong command of Contact Builder including data modeling, Data Extensions, and data relationships

• Proficiency in AMPscript and SQL (Query Activities); SSJS familiarity is a plus

• Experience with Marketing Cloud Connect (integration with Sales/Service Cloud)

• Expertise in audience segmentation, dynamic personalization, and A/B testing

• Solid understanding of consent management, GDPR compliance, and email deliverability best practices

• Knowledge of Data Cloud (Data 360): data streams, Data Model Objects (DMOs), identity resolution, segmentation, calculated insights

• Understanding of Marketing Cloud Next built on Salesforce Core (Flow-based journeys, campaigns, and Agentforce for Marketing)

• Proven experience in solution design and architecture

• Strong client-facing skills and direct stakeholder communication

• Experience mentoring and leading junior team members

• Experience working in an Agile environment using Jira and Confluence

• Minimum C1 level in English (fluent written and spoken communication)

• Readiness to work in a hybrid work model in Kielce/Lublin/Białystok

Benefits

Not specified in the provided posting.

Certifications (listed in the posting)

• Salesforce Certified Marketing Cloud Consultant and/or Salesforce Certified Marketing Cloud Developer

• For MC Next: Salesforce Certified Data Cloud Consultant

• Additional certifications (strong plus): Agentforce Specialist, Marketing Cloud Account Engagement Specialist/Consultant, Salesforce Certified Platform Administrator