Digital Media Specialist

Quick Facts

• Supports Fleet and Family Readiness (FFR) N9 programs and serves as the Region Commercial Sponsorship Coordinator.

Description

The Digital Media Specialist manages the region N9 website and digital presence, executing digital and email promotional campaigns and conducting market/product research to reach FFR customers. The role plans and runs social media, web, and mobile components of strategic marketing campaigns, develops and manages digital content deliverables, and ensures brand/message standards and DoD/DON policy compliance.

Responsibilities

• Ensure consistency and accuracy of N9 website content; support region/installation marketing contributors.
• Plan, develop, and execute social media, web, and mobile marketing campaign components to increase regional awareness of FFR programs.
• Analyze feedback and audience responses to recommend marketing strategy improvements; communicate recommendations with field FFR professionals.
• Develop and manage digital content and media deliverables using web-based and non-linear applications (including CMS, databases, interactive multimedia) with proper coding/graphics/editing integration and controlled content.
• Maintain web/mobile system information; coordinate with contractors on content updates and mobile application updates.
• Conduct studies to define end-user and hardware/software needs supporting digital content output.
• Coordinate with Navy News Service, Defense Media Activity, and Navy Chief of Information on digital media communications planning.
• Ensure FFR success stories are shared with Navy leadership and internal/external media.
• Coordinate with CNRJ Public Affairs Officer (PAO) and engage CNIC/region/installation PAOs in promoting CNRJ N9 programs.
• Provide technical content support, training, and service to region/installation program directors and marketing staff.
• Use digital marketing techniques (social media, mobile instant messaging, wireless text messaging, newsletters, digital ads, podcasts, interactive technologies) to reach customers.
• Maintain and enhance N9 website presence in compliance with DoD and DON policies.
• Perform scheduled digital media and social media/site audits; diagnose/report and repair issues (broken links, typos, formatting inconsistencies).
• Manage access rights for HQ/field users in content management systems; update/maintain websites/mobile solutions and assist with data validation and entry.
• Identify analytics and UX measurement mechanisms and create reporting/tracking to measure effectiveness of digital marketing efforts.
• Prepare and present required reports; serve as Region Sponsorship Coordinator.

Requirements

• U.S. citizenship or national.
• Ability to complete a background investigation and maintain T3-level status.
• Must reside within the local commuting area.
• Occasional travel (< 30%).
• E-Verify eligibility to work in the United States.

Benefits

Review our benefits