Staff Product Manager, App Install

Quick Facts

Role: Staff Product Manager, App Install (Mobile Performance / App Performance Ads)

Focus: Define and scale app advertising products that improve advertiser ROAS and marketplace performance.

Work mode: In-office 1–2 times per quarter for in-person collaboration; position can be situated anywhere in the US; no relocation assistance; US-based applicants only.

Description

Own the product vision, strategy, and roadmap for Pinterest’s app performance advertising products, including ROAS optimization. Partner across engineering, sales, design, ad operations, partnerships, and data science to deliver tools and measurement capabilities that help advertisers launch, optimize, and scale app campaigns. Use performance insights and data-driven prioritization—leveraging AI/ML where impactful—to continuously improve results while keeping privacy and user trust central.

Responsibilities

• Define and drive product vision, strategy, and roadmap for app performance aligned to business goals and advertiser growth objectives.
• Collaborate closely with cross-functional teams to improve advertiser ROAS, user experience, and marketplace performance.
• Prioritize and manage the mobile performance ads roadmap, balancing immediate optimizations with long-term innovation.
• Develop deep understanding of the mobile app advertising ecosystem (attribution, measurement, fraud prevention, app store dynamics, and mobile user acquisition best practices).
• Deliver intuitive tools, actionable dashboards, and advanced measurement capabilities for app campaigns.
• Serve as the subject-matter expert for mobile performance by analyzing performance data, user flows, and campaign effectiveness.
• Use data and analytics to measure success and inform future investments, leveraging AI and machine learning where impactful.
• Work with designers to build advertiser interfaces, campaign management tools, and reporting experiences.
• Champion privacy-centric and user-first performance ad solutions.

Requirements

• Minimum 7 years of Product Management experience.
• Track record launching and scaling ROAS-focused performance advertising products (especially app promotion or ad tech).
• Experience building ML-grounded optimization features with scaled advertiser outcomes (AI/ML product experience a plus).
• Strong understanding of app ad technology and ecosystem: MMPs, SKAdNetwork, Privacy Sandbox, campaign optimization, fraud detection, and in-app event measurement.
• Familiarity with campaign workflow tools, UX design, and automation for advertisers or internal operations.
• Direct experience partnering with mobile marketers/agencies, MMPs, attribution/tracking vendors, or integrating third-party mobile advertising and analytics platforms.
• Strategic thinking, strong communication, and data-driven collaboration to deliver clear business results.
• Ability to work cross-functionally and influence across organizational boundaries in fast-paced tech environments.
• Bachelor’s degree in a relevant field (e.g., Computer Science) or equivalent experience.

Benefits

• Equity eligibility.
• Base salary range (US): $164,695–$339,078 USD (final salary depends on factors such as location, travel, relevant experience, and skills).