MarTech Architect

Cynet Systems

New York, NY • 9m ago • On-site

Senior

On-site

166,400 - 176,800 USD/yr

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Quick Facts

  • Role: MarTech Architect
  • Location: New York City, NY
  • Engagement: Contract
  • Pay range: $80.00/hr – $85.00/hr

Description

Build and establish MarTech and AdTech architecture across content, marketing automation, AI, data, and customer journeys using enterprise platforms such as Adobe, Salesforce, and Google. Own the Digital Experience Platform roadmap, including headful/headless content, Adobe Experience Manager (AEM), and AI infusion. Define the AI adoption strategy for software development and marketing (including agentic AI with OpenAI and Anthropic) and lead personalization, orchestration, and measurement frameworks.

Responsibilities

  • Define Digital Experience Platform architecture and roadmap (headful/headless), including AEM and AI infusion
  • Create AI adoption strategy for development and marketing, including agentic AI
  • Provide thought leadership on future trends across content, MarTech, and data
  • Orchestrate personalization, marketing automation, and measurement frameworks
  • Partner with business and marketing teams to translate use cases into scalable architecture, designs, and roadmaps
  • Guide implementation teams and establish standards for quality, security, and performance
  • Support presales/POVs and promote architecture best practices with stakeholders

Requirements

  • 15+ years of deep Adobe expertise, including AEM, Adobe Campaign, Analytics, Target, Workfront, and Launch; experience rolling out large AEM programs
  • Strong expertise in marketing automation and journey orchestration using Salesforce and/or Adobe and/or Braze
  • 2+ years of enterprise architecture experience, including architecture governance processes (e.g., SRB/EAB)
  • 2+ years of Customer Data Platform experience (e.g., Adobe, ActionIQ, Salesforce, or Hightouch)
  • Experience with full-stack web development and front-end architecture, particularly React or Angular
  • Exposure to AI platforms including OpenAI, Anthropic, AWS Bedrock, Google Vertex, and Microsoft technologies
  • Proven delivery leadership, team mentoring, and cross-functional collaboration
  • Experience with API/integration architecture and AWS cloud platforms

Benefits

  • Medical, Dental, and Vision Insurance
  • 401(k) Retirement Plan
  • Health Savings Account (HSA)
  • Short-Term and Long-Term Disability Insurance
  • Life and AD&D Insurance
  • Paid Sick Leave (where required by applicable law)
  • Supplemental Insurance Plans
  • Identity Theft Protection
  • Pet Insurance
  • Employee Wellness Programs
  • Employee Assistance Program (EAP)
  • Career Growth and Professional Development Opportunities
  • Note: Benefits eligibility and terms may vary by employment status, length of service, and location.

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