Export Manager (FMCG) — Germany

Quick Facts

• Role: Export Manager (FMCG) — Germany

• Focus: B2B sales development and end-to-end ownership of the commercial process

• Main stakeholders: Distributors, wholesalers, retail/drugstore chains, and specialty stores

Description

You will develop B2B export sales in Germany by building cooperation with distributors, wholesalers, drugstores, supermarket chains, and specialty shops. You will create the full business process—from first outreach and offer preparation, through pricing and trade-terms negotiations, to product listing and first orders. You will also develop long-term partner relationships by expanding assortment and planning joint promotions.

Responsibilities

• Develop B2B sales in Germany
• Establish cooperation with distributors, wholesalers, drogeriemi, supermarket chains, and specialty stores
• Run the entire sales cycle: outreach → offers → price/terms negotiation → listing → first orders
• Build long-term relationships, including assortment expansion and joint promo activity planning
• Build partnerships and business opportunities at international trade fairs (e.g., ISM, Anuga)
• Collaborate with trade marketing on sales materials and sales support
• Coordinate customer needs and deliveries with purchasing and logistics
• Own the business plan, targets, and measurement of sales results for the German market

Requirements

• At least 3 years of FMCG export experience with specific, measurable results in Germany (or brand development/growth)
• Knowledge of German distributors/wholesalers or retail buyers (advantage if you already have established connections)
• Solid understanding of the German retail/trade environment, including the listing process and negotiation of prices and trade terms
• English for independent business meetings (product presentations, negotiations, and day-to-day communication)
• Czech for internal communication
• Independent, proactive, entrepreneurial approach with the ability to evaluate opportunities and execute
• Confidence in pricing, margins, and sales planning
• Willingness to travel to partners and international trade fairs
• Experience in food, snacks, or premium product categories is an advantage

Benefits

• Opportunity to grow the brand in Germany with existing customer trust
• Independent position and close collaboration with Head of B2B, with direct influence on Germany business development
• Product portfolio, sales materials, and support from trade marketing, purchasing, and logistics
• Fixed pay plus a bonus component based on agreed results
• Prague-based role with flexible working hours; regular office presence during onboarding, then hybrid option
• Notebook, phone, paid business travel, and meaningful product discounts
• Potential opportunity to support growth in other European markets (if you want or you have relevant experience)