Trade Marketing & Sales Specialist

Quick Facts

• Focus: trade marketing, sales growth, retail/distribution partnerships
• Workstyle: independent, proactive, results-driven

Description

The Trade Marketing & Sales Specialist connects sales strategy with marketing support to grow brand visibility and drive measurable sales improvements. You will develop relationships with trade and retail partners, plan and coordinate promotions and POS projects, and use sales data to optimize performance. The role requires a strategic, proactive approach and strong cross-functional collaboration.

Role Description

• Build and maintain long-term commercial relationships
• Plan commercial activities and marketing-supported initiatives that increase turnover and distribution
• Create and coordinate trade marketing and promotional activities to support purchase decisions
• Track KPIs and use data to propose next steps for improvement

Responsibilities

• Care for existing customers and business partners; grow collaboration
• Identify potential by customer and sales channel; prepare sales plans and execute growth activities
• Design and implement brand visibility activities to help products succeed in a competitive environment
• Create and coordinate promotions; manage POS projects from concept to implementation
• Develop sales channels (retail and other relevant segments) and propose channel-specific activities
• Monitor sales, turnover, promotion efficiency, and other KPIs; propose improvements based on data
• Collaborate closely with the marketing team, sales, and external partners
• Drive initiatives end-to-end: opportunity identification → solution design → implementation → evaluation

Requirements

• Experience in a sales position (ideally Sales Specialist, Key Account Manager, or Sales Representative) or a similar trade/marketing-sales role
• Commercial mindset; strong negotiation skills; ability to build long-term relationships
• Understanding of retail, distribution, and sales channels and what impacts sales results
• Experience in trade marketing/shopper marketing/promotional activities, or ability to connect these areas effectively with sales
• Ability to work with sales data, evaluate results, and identify growth opportunities
• Independent, proactive approach with ownership of customers, projects, and sales goals
• Ability to plan, organize, and coordinate multiple activities simultaneously
• Cross-team communication skills and ability to turn business needs into concrete actions

Benefits

• Opportunity to actively influence sales growth and brand development
• Combination of sales, strategy, and marketing with direct impact on company results
• Space for initiative, new ideas, and independent decision-making
• Close collaboration with leadership, sales, and marketing teams
• Chance to grow partner relationships and propose solutions that benefit customers and the brand
• Dynamic work with concrete, measurable goals and results
• Friendly environment, flexibility, and room for professional growth
• Compensation aligned with experience and achieved results