CRM Systems & Customer Processes Specialist (Media Reader Market)

Quick Facts

• Role: Specialist for CRM systems and customer processes in the reader market
• Focus: customer-facing workflows, CRM-supported business processes, data-driven improvements, functional testing, and incident support
• Collaboration: sales marketing, Customer Care/reader service, internal and external service providers

Description

Support the design of reliable, efficient, and future-ready customer processes in the reader market. Translate business needs from requirements into implementable solutions, derive and evaluate use cases from customer and usage data, and ensure reliable, privacy-compliant operations (selections, dashboards, reports, and opt-in requests). Serve as the central contact for CRM questions and incidents, coordinating testing and updates through to successful rollout.

Responsibilities

• Capture, validate, and refine requirements from specialist departments into structured, actionable solutions
• Derive new use cases and adjustments from customer and usage data; assess value and guide functional implementation
• Support daily operations with data selections, dashboards, reports, and opt-in request handling, ensuring privacy-compliant execution
• Manage and further develop the systems and processes used in the reader market
• Act as central contact for CRM system issues; analyze, handle independently or forward, and track resolution
• Plan, execute, and document functional checks and tests; support bug fixes, system changes, updates, and new feature rollouts
• Coordinate functional and technical topics with service providers to ensure alignment and transparent processing
• Analyze and optimize existing processes; document system functions, process changes, test results, and work outputs
• Ensure consistent, high data quality and privacy-compliant data use
• Participate in cross-functional projects, take ownership of work packages, and support transitions and stabilization after system changes

Requirements

• Relevant degree (e.g., Business Informatics, Information Management, Digital Business, or Business Administration with IT/process/CRM focus) or comparable training plus further education and multiple years of practical experience
• 2–3+ years of experience with CRM systems and customer-related processes, including strong knowledge of system-supported business processes
• Structured handling of requests, incidents, and functional requirements; basic system testing and test documentation knowledge
• Confident use of Microsoft 365; experience with selections, reporting, dashboards, project work, or system migrations is beneficial
• Basic understanding of data protection and responsible handling of customer and usage data
• Structured, careful, analytical, solution-oriented work approach with strong service orientation
• Clear, binding communication tailored to the audience; ability to explain technical and functional topics
• Strong coordination skills and willingness to support users; openness to change, new technologies, and AI-assisted support

Benefits

• Responsible, owner-led company culture and a pleasant working atmosphere
• Interesting tasks with room to shape solutions
• Mobile working
• Central location in Nuremberg near Wöhrder See with good transport connections
• On-site parking garage
• Subsidy for VGN FirmenAbo
• Company canteen with food subsidy