Senior CMO (Marketing Strategy & Product Launch)

Quick Facts

• Role: Senior CMO (Marketing Strategy & Product Launch)

• Focus: AI product launch, brand direction, measurable growth

• Work: Hybrid from Prague or remote; primarily full-time freelance

Description

You will lead marketing strategy and execution for a significant AI product launch, shaping brand direction, communication, and growth. The role covers everything from positioning and communication planning to launch execution and performance evaluation. You’ll balance building a credible brand with activities that drive concrete results, including affiliate and partner channels.

Responsibilities

• Define marketing strategy: direction, priorities, and measurable goals aligned with the product and business ambitions

• Lead product launch: positioning, communication plan, and evaluation of results

• Balance brand credibility with growth-focused performance efforts

• Manage partner channels including affiliate marketing and other collaborations that generate quality customers and long-term value

• Use data to test hypotheses and iteratively adjust marketing direction

• Collaborate cross-functionally with product, sales, and other teams to keep marketing connected to business goals

Requirements

• Proven experience building and delivering marketing strategy for a product/service or growth-stage brand

• Strong command of online/digital marketing channels and how to combine them for specific campaign objectives

• Understanding of social media’s role in both brand and performance communication, including content and distribution

• Experience leading or preparing product launches with clear ties between product, messaging, and go-to-market planning

• Experience with affiliate marketing and partner programs, including measuring contribution and developing meaningful partnerships

• Strategic thinking starting from customer, market, and business goals

• Clear ownership mindset: explain priorities and drive initiatives to completion

• Ability to craft a simple, compelling story from a complex product

• Data-driven decision-making and comfort running tests and iterations

• Ability to collaborate across product, sales, and other teams so marketing is not isolated

Benefits

• Senior role with real influence on brand direction, messaging, and growth

• Opportunity to be involved in a large, ambitious AI product launch in a fast-moving environment

• Flexible collaboration model: hybrid (Prague) or remote; primarily freelance full-time