Growth Manager (E-commerce / Performance Marketing)

Quick Facts

• Role: Growth Manager focused on e-commerce revenue and performance marketing

Description

You’ll own monthly e-shop revenue, create and update revenue forecasts, and work with the e-shop P&L to understand what drives margin. You’ll lead performance marketing by managing an agency, setting channel strategy, and optimizing/scaling budgets across Meta, Google, YouTube, TikTok, and PPC. You’ll grow the Shopify storefront using CRO and UX improvements supported by GA4/BI analytics and funnel A/B testing.

Responsibilities

• Own monthly e-shop revenue targets and reporting

• Prepare and maintain revenue forecasts and understand P&L drivers affecting margin

• Manage and develop a performance marketing agency (briefs, prioritization, performance evaluation)

• Set and execute campaign strategy across Meta, Google, YouTube, TikTok, and PPC

• Run budget testing and recommend scaling based on results

• Manage and optimize Shopify storefront: homepage, product cards, banners, UX flows, new extensions; support multi-market expansion

• Analyze user behavior and conversion patterns

• Design and run A/B tests across the funnel (banners, checkout, product pages)

• Apply SEO and GEO learnings and use brand research/feedback to align with key KPIs

• Stay current with Shopify updates and AI tools, and trial them in practice

• Initiate growth sprints with measurable impact

Requirements

• Minimum 3 years of proven e-commerce and performance marketing experience; ability to build campaigns and funnels

• Advanced Excel (pivot tables, formulas, forecasting models) for daily reporting and forecasting

• Ability to manage a performance agency and external suppliers; comfortable mentoring and leading

• Strong team orientation and ability to coordinate with marketing, sales/brand, operations, and development

• Knowledge of Shopify and an email marketing tool (e.g., Ecomail); ERP Pohoda is a plus

Benefits

• Visible impact on a fast-growing, newly built e-shop; ideas are heard and decisions are data-driven

• Friendly, flat culture (open to suggestions, no excessive hierarchy)

• Team events and activities (breakfasts, BBQs, sports, teambuildings)

• Employee discount on all Niceboy products

• 5 weeks of vacation plus 2 sick days

• Multisport card

• Home office by agreement, with regular office attendance