New offer - be the first one to apply!

July 18, 2026

Specjalista ds. SEO/GEO (K/M)

Mid • Hybrid

Lodz, Poland

TME to międzynarodowy e-commerce oferujący blisko 1,5 miliona produktów i komponentów elektronicznych. TME.eu generuje ponad 2 mln sesji miesięcznie i działa na wielu rynkach oraz w wielu wersjach językowych. Google nadal ma znaczenie, ale użytkownicy coraz częściej szukają odpowiedzi w ChatGPT, Gemini, Copilot czy Perplexity.

Poszukiwana jest osoba, która pomoże rozwijać widoczność TME.eu zarówno w tradycyjnych wynikach wyszukiwania, jak i w odpowiedziach generowanych przez narzędzia AI. Techniczne SEO, dane strukturalne i architektura informacji są kluczowymi elementami tej roli.

Zakres obowiązków

  • rozwijanie strategii SEO, GEO i AEO
  • optymalizowanie kategorii, stron produktowych, producentów, poradników i treści eksperckich
  • budowanie obecności w odpowiedziach AI oraz analiza widoczności w ChatGPT, Gemini, Copilot i Perplexity
  • przeprowadzanie audytów technicznych SEO obejmujących indeksację, crawl budget, kanonikalizację, duplikację, hreflang, przekierowania, JavaScript, dane strukturalne i Core Web Vitals
  • rozwijanie architektury informacji, linkowania wewnętrznego i nawigacji
  • analiza ruchu, konwersji, indeksacji, widoczności marki i sprzedaży organicznej
  • monitorowanie konkurencji, algorytmów i zmian w AI Overviews
  • współpraca z zespołami content, e-commerce, UX, IT i analityki
  • raportowanie efektów działań SEO

Wymagania

  • gotowość do pracy hybrydowej (3 dni zdalnie / 2 dni w biurze w Łodzi)
  • minimum 2–3 lata doświadczenia w SEO
  • dobra znajomość technicznego SEO i on-page SEO
  • doświadczenie z dużym e-commerce lub serwisem wielojęzycznym
  • znajomość Google Search Console, Google Analytics 4, Ahrefs, Semrush, Senuto i Screaming Frog
  • znajomość HTML, Schema.org i mechanizmów e-commerce
  • umiejętność analizy danych
  • znajomość języka angielskiego
  • samodzielność i dbałość o jakość

Mile widziane

  • doświadczenie w międzynarodowym SEO
  • znajomość branży B2B
  • znajomość SQL, Looker Studio, BigQuery lub Pythona
  • doświadczenie z PIM, CMS i feedami produktowymi
  • umiejętność analizy logów serwerowych
  • doświadczenie w monitorowaniu widoczności marki w narzędziach AI
  • doświadczenie w tworzeniu testów, skryptów lub procesów wspierających analizę SEO i GEO

Benefity

  • dofinansowanie zajęć sportowych
  • prywatna opieka medyczna
  • dofinansowanie nauki języków
  • dofinansowanie szkoleń i kursów
  • ubezpieczenie na życie
  • zniżki na firmowe produkty i usługi
  • spotkania integracyjne
  • opieka stomatologiczna
  • siłownia w biurze
  • kawa i herbata
  • parking dla pracowników
  • strefa relaksu
  • dofinansowanie wypoczynku
  • wyprawka dla dziecka
  • wyprawka szkolna
  • wypożyczalnia rowerów
  • kasa zapomogowo-pożyczkowa

Jak mierzone są efekty pracy

  • wzrost jakościowego ruchu organicznego na TME.eu
  • poprawa widoczności strategicznych kategorii, produktów i producentów
  • zwiększenie liczby transakcji i wartości sprzedaży z kanału organicznego
  • poprawa indeksacji i kondycji technicznej serwisu
  • zwiększenie obecności marki w odpowiedziach AI

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As a Disability Confident Employer, we’re committed to providing a fully inclusive and accessible recruitment process, allowing candidates the opportunity to thrive and inform us of any reasonable adjustments they may require. You will be responsible for Whilst specific responsibilities will be dependent upon the changing needs of the Tesco business, the following provides an overview of the role’s key responsibilities and measures: Have complete ownership of a complex, strategic enterprise API involving multiple internal / external stakeholders and drive the Product strategy and execution for those APIs. Work with your team and stakeholders to align the strategic priorities, dependencies and roadmap across your product. Quickly build domain knowledge and assess new opportunities (gathering ideas, research, carrying out analysis, refining and prioritising new requirements). Steer sprint / release planning sessions in conjunction with engineering counterparts to effectively deliver maximum business value with the least effort. Identify and drive improvements in the way API performance and service levels are measured to ensure quality, reliability and security. Lead discovery work around minimum viable products (MVP) for new features, collaborating with delivery teams and internal / external stakeholders to prototype and validating MVPs. Help the delivery team in breaking down complex pieces of work and create epics and stories to break down large programmes into smaller, deliverable chunks of value that can be delivered faster. Provide leadership and direction to cross-functional delivery teams on short-term tasks / near-term priorities. Provide support and coaching to Product Managers as well as peers. Be accountable for the performance / adoption of the APIs and work towards increasing the customer base. Contribute towards hiring / building a great pool of Product Managers for the Colleague Transformation team and the wider Tesco product function. This role will best suit an individual who enjoys working as part of a team, is well organised and pragmatic, a lateral thinker with an inquisitive mind and motivated to make change things for the better and, most importantly, puts our customers first. You will need Mandatory skills You’ll need to have demonstrated experience of: Articulating a complex product strategy in terms of consumer and business value. Experience and understanding of agile techniques to deliver world beating products Thinking at a conceptual level across a number of platforms Excellent verbal and written communication skills – you must be able to articulate complex concepts to a diverse audience. Experience managing work completed from external agencies to ensure the highest standards are met. The ability to influence without authority. Having proven success in working on unstructured problems, defining hypothesis, creating MVPs, running experiments and analysing results to drive data-driven decisions. Product management best practice and methodologies and strong technical acumen. Technical competence to influence and understand the solution context and approach and aid engineering in estimating the complexity of work being requested. Understanding the impact tech debt is causing, and the value tech upgrades can bring in, and can hold objective conversations with your technology counterparts to prioritize it during any sprint. Prioritising and decision-making skills, demonstrating experience of having made good decisions / judgements around business priorities and resource allocation. Nice to have skills: Flexibility, ability to plan and organise, responsiveness, creativity, self-starter. Able to build solid working relationships with peers and senior leadership. Ability to demonstrate strong written, verbal communication and presentation skills to all levels of seniority and disciplines within the organisation. The successful candidate will have a tenacious can-do, will-do mentality. Whilst being personally robust and willing to challenge the status quo, you will work closely with other team members and must be able to bring people on a journey with you. Unsure if you fit all the criteria? Apply and give us the chance to evaluate your potential – you could be the perfect fit! About us Tesco is a leading multinational retailer, with more than 330 000 colleagues. Our software is used by millions of people across several countries every day. Whether it’s the tills and websites our customers use, or the systems our colleagues and partners use, you’ll play your part in keeping it running like a well-oiled machine. And when a business problem pops up? You and the creative minds in our team will be challenged to solve it. As Tech Hub we cooperate within the group of Tesco Technology Hubs located in the UK, Poland, Hungary, Czech Republic and India. Want to get to know us better? Watch our team talk about our culture – YouTube What our colleagues like the most at Tesco: We develop our own products We make an impact; large scale of operation Accountability and respect are given to us We cooperate and support each other There are great colleagues who are divided into small teams here We can develop and learn new things Discover how our colleagues shape Tesco’s tomorrow .

Technology

Tesco Technology

Senior Software Engineer - Backend (Colleague Benefits)

Senior

Hybrid

Krakow, Poland

26,000 - 33,000 PLN

🏢 Summary: Senior Software Engineer role in a global enterprise API domain, responsible for designing, developing and operating secure, high-availability microservices within a DevOps environment. The position focuses on JVM-based systems, technical leadership, and end-to-end ownership from design through production support. You will drive architectural decisions, ensure performance and reliability, and contribute to continuous delivery practices. 🗂️ Requirements: 6+ years experience in JVM ecosystem, Strong knowledge of Java and underlying abstractions, Experience designing microservices and distributed systems, Experience with SQL and NoSQL databases, Experience with RESTful services, Hands-on experience with Docker and Kubernetes, Experience with CI/CD pipelines, Experience working in Agile environment, Ability to design technical solutions and lead implementation, Demonstrated technical leadership 📃 Skills: Java, JVM, SQL, NoSQL, Spring, REST, Docker, Kubernetes, Azure, OpenShift, Splunk, NewRelic, JUnit, Spock, Mockito, WireMock, Git, Maven, Gradle, CI/CD, Microservices 🏢 Description: Colleague Benefits domain is a global best-in-class enterprise API which enables secure & easy access to colleague benefits data that is present across multiple Tesco payroll systems & countries. What is in it for you Hybrid work We know life looks a little different for each of us. That’s why at Tesco, we always welcome chats about different flexible working options. Some people are at the start of their careers, some want the freedom to do the things they love. Others are going through life-changing moments like becoming a carer, adapting to parenthood, or something else. So, talk to us throughout your application about how we can support. This role requires you to be based in or near Kraków, as you will spend 60% (3 days) of your week collaborating with colleagues at our office locations or local sites and the rest remotely. Benefits Tesco is a diverse and exciting employer, dedicated to being #aplacetogeton, providing career-defining opportunities to all of our colleagues. If you choose to join our business, we will provide you with (for all): Up to 20% yearly salary bonus – based on both individual and business performance Permanent contract from the go – as a sign of our trust in your abilities Tax deductible expenses (IP) Private healthcare (LuxMed) Cafeteria & Multispor t Additional 4 days of paid leave to support your well-being and family life Increase in annual leave (from 20 to 25 days ) to those not yet eligible for the full holiday entitlement Learning opportunities - certified technical training and learning platforms like Udemy Back-to-school day – 1 day off for parents of primary school children Fertility leave – up to 2 weeks of paid leave for IVF treatment Sports activities with a personal trainer in the office Referral Bonus MacBook as your tool for work If that sounds exciting, then we'd love to hear from you! Tesco is committed to celebrating diversity and everyone is welcome at Tesco. As a Disability Confident Employer, we’re committed to providing a fully inclusive and accessible recruitment process, allowing candidates the opportunity to thrive and inform us of any reasonable adjustments they may require You will be responsible for We operate in a DevOps philosophy. We take responsibility for the software through its entire lifecycle. We practice continuous integration, delivery, and support of our code through to production and beyond. Whilst specific responsibilities will be dependent upon the changing needs of the Tesco business, the following provides an overview of the role’s key responsibilities and measures : Be a coder; review and contribute code. Focus on performance, availability, reliability, and security. Contribute to the definition of features for services owned by your team. Effectively communicate your and your team’s progress to your team members, your Manager, and wider Tesco colleagues. You will need Around 6+ years of experience as a Software Engineer within the JVM ecosystem Working with Agile environment Demonstrate excellent understanding of language & framework and a good working knowledge of the abstraction layer underneath Take a business problem and come up with the technical strategy (push vs pull etc, real time vs batches, sync vs async) within the team, high level design and lead the implementation Need minimal directions or guidance and collaborate with SDEs across teams working on the same or similar business problem You showcase exemplary behaviour in your work – your design, delivery, code, processes all set examples for your team Influence your team’s technical and business strategy by suggesting novel approaches Able to communicate your ideas and get feedback from different stakeholders and drive convergence to achieve the right outcomes Continually propose and drive process improvements Help elaborate requirements where necessary Demostrated technical leadership Technology: Java 21 SQL and NoSQL DBs Splunk, New Relic Microsoft Azure, OpenShift RESTful web services Some web applications framework knowledge (Spring preferred) Docker and Kubernetes Microservices and Distributed Systems Testing tools (i.e JUnit / Spock / Mockito / WireMock) Git, Maven and/or Gradle, other CI/CD tooling (GH Actions or equivalent) About us Our colleagues work with one goal in mind, helping to make every day a little better for our customers, colleagues and communities all over the world. No two customers are the same, neither are our colleagues. At Tesco, we champion a balance that lets you thrive both in and out of work. Spend 60% of your week collaborating with colleagues at our office locations or local sites and the rest remotely. Whether you're just kicking off your career, juggling passions, or navigating big life events, we're here to support you. Tesco is committed to celebrating diversity and everyone is welcome at Tesco. As a Disability Confident Employer, we’re committed to providing a fully inclusive and accessible recruitment process, allowing candidates the opportunity to thrive and inform us of any reasonable adjustments they may require. Want to get to know us better? Watch our team talk about our culture – YouTube What our colleagues like the most at Tesco: We develop our own products We make an impact; large scale of operation Accountability and respect are given to us We cooperate and support each other There are great colleagues who are divided into small teams here We can develop and learn new things Discover how our colleagues shape Tesco’s tomorrow .

Technology

Tesco Technology

Senior Software Engineer - Backend (Store Rollout & Observability)

Senior

Hybrid

Krakow, Poland

26,000 - 33,000 PLN

🏢 Summary: Senior Software Engineer role focused on building observability capabilities for a distributed retail deployment platform operating across thousands of stores. The position involves designing monitoring, telemetry, logging, tracing, and analytics solutions for cloud-native and edge-based systems, while improving deployment reliability and operational visibility. Hybrid work model based near Kraków with extensive benefits and opportunities for technical growth. 🗂️ Requirements: 6+ years of software engineering experience, Strong Java skills, Experience with Spring, Understanding of metrics, logs, traces, and alerting, Knowledge of observability frameworks, Experience with OpenTelemetry, Knowledge of event-driven systems, Knowledge of event sourcing, Experience with CI/CD pipelines, Experience with automated testing, Strong analytical and problem-solving skills, Basic system design skills 📃 Skills: Java, Spring, OpenTelemetry, CI/CD, SQL, Kubernetes, Docker, Prometheus, Grafana, VictoriaMetrics, NewRelic 🏢 Description: About the role Overall, the team builds a robust, distributed deployment part of the Retail Platform that supports large-scale, low-bandwidth environments. The team is responsible for orchestrating and managing software rollouts across thousands of retail stores using cloud-native and edge-based solutions. As a Senior Software Engineer, you will design, build, and operate the observability capabilities that provide visibility into deployment workflows, store health, device status, and platform reliability across thousands of geographically distributed retail locations. You will work closely with deployment team, platform, and operations teams to ensure proactive detection of issues, rapid troubleshooting, and data-driven operational excellence. What is in it for you Hybrid work We know life looks a little different for each of us. That’s why at Tesco, we always welcome chats about different flexible working options. Some people are at the start of their careers, some want the freedom to do the things they love. Others are going through life-changing moments like becoming a carer, adapting to parenthood, or something else. So, talk to us throughout your application about how we can support. This role requires you to be based in or near Kraków, as you will spend 60% (3 days) of your week collaborating with colleagues at our office locations or local sites and the rest remotely. Benefits Tesco is a diverse and exciting employer, dedicated to being #aplacetogeton, providing career-defining opportunities to all of our colleagues. If you choose to join our business, we will provide you with (for all): Up to 20% yearly salary bonus – based on both individual and business performance Permanent contract from the go – as a sign of our trust in your abilities Tax deductible expenses (IP) Private healthcare (LuxMed) Cafeteria & Multispor t Additional 4 days of paid leave to support your well-being and family life Increase in annual leave (from 20 to 25 days ) to those not yet eligible for the full holiday entitlement Learning opportunities - certified technical training and learning platforms like Udemy Back-to-school day – 1 day off for parents of primary school children Fertility leave – up to 2 weeks of paid leave for IVF treatment Sports activities with a personal trainer in the office Referral Bonus MacBook as your tool for work If that sounds exciting, then we'd love to hear from you! Tesco is committed to celebrating diversity and everyone is welcome at Tesco. As a Disability Confident Employer, we’re committed to providing a fully inclusive and accessible recruitment process, allowing candidates the opportunity to thrive and inform us of any reasonable adjustments they may require You will be responsible for Design and implement metrics, logging, tracing, and telemetry solutions across cloud and edge components. Build monitoring pipelines, dashboards, and alerting frameworks that provide actionable insights into deployment health, device status, and store operations. Define and maintain Service Level Indicators (SLIs), Service Level Objectives (SLOs), and reliability metrics for mission-critical deployment services. Create operational analytics for deployment performance, software rollout progress, failure detection, and capacity planning. Integrate telemetry from cloud services, edge devices, deployment agents, and infrastructure components into centralized monitoring platforms. Build automated detection and root-cause analysis capabilities using modern observability practices and tooling. Develop self-service dashboards and reporting capabilities for engineering, support, and operations teams. Drive observability standards, instrumentation practices, and monitoring strategies across the Retail Platform ecosystem. You will need Mandatory skills: 6+ years of experience in software engineering Strong Java development skills (Spring Framework) Strong analytical and problem-solving skills with a data-driven mindset Basic system design skillset Deep understanding of metrics, logs, traces, alerting strategies, and performance monitoring. Experience with modern observability frameworks and standards such as OpenTelemetry Knowledge of event-driven systems and event sourcing patterns Hands-on experience with CI/CD pipelines and automated testing Nice to Have: Familiarity with SQL databases and distributed systems concepts Knowledge of Kubernetes and Docker Experience in monitoring and observability tools. Hands-on experience with monitoring and visualization platforms such as Prometheus, Grafana, Victoria Metrics or New Relic. Experience troubleshooting complex distributed systems in production environments. Unsure if you fit all the criteria? Apply and give us the chance to evaluate your potential – you could be the perfect fit! About us Our colleagues work with one goal in mind, helping to make every day a little better for our customers, colleagues and communities all over the world. No two customers are the same, neither are our colleagues. At Tesco, we champion a balance that lets you thrive both in and out of work. Spend 60% of your week collaborating with colleagues at our office locations or local sites and the rest remotely. Whether you're just kicking off your career, juggling passions, or navigating big life events, we're here to support you. Tesco is committed to celebrating diversity and everyone is welcome at Tesco. As a Disability Confident Employer, we’re committed to providing a fully inclusive and accessible recruitment process, allowing candidates the opportunity to thrive and inform us of any reasonable adjustments they may require. Want to get to know us better? Watch our team talk about our culture – YouTube What our colleagues like the most at Tesco: We develop our own products We make an impact; large scale of operation Accountability and respect are given to us We cooperate and support each other There are great colleagues who are divided into small teams here We can develop and learn new things Discover how our colleagues shape Tesco’s tomorrow .

Technology

Capgemini

Intern PMO (with German)

Intern

Hybrid

Gdansk, Poland

🏢 Summary: PMO support role within the Application Development and Maintenance Practice, focused on financial analysis, reporting, documentation workflow, and administrative coordination for project delivery. The position involves monitoring time tracking, preparing reports and presentations, managing invoices, and ensuring smooth project documentation processes. It offers collaboration with project management specialists to support effective and structured project execution. 🗂️ Requirements: Fluency in German (B2), Good English communication (B1), Basic MS Office skills, Experience with financial analysis and reporting support, Ability to monitor time tracking records, Experience in invoice handling, Project documentation management, Administrative support experience in projects 📃 Skills: German, English, Excel, PowerPoint, Outlook, MSOffice, FinancialAnalysis, Reporting, Invoicing, Documentation, TimeTracking 🏢 Description: Choosing Capgemini means choosing a company where you will be empowered to shape your career in the way you’d like, where you’ll be supported and inspired by a collaborative community of colleagues around the world, and where you’ll be able to reimagine what’s possible. Join us and help the world’s leading organizations unlock the value of technology and build a more sustainable, more inclusive world. Your role You will join our PMO team within the Application Development and Maintenance Practice in Poland, based in Wrocław, Poznań or Gdańsk. In this role, you support clients through financial analysis, administration, process flow control and communication coordination. You can expect to work with a growing group of project management specialists who treat PMO as their passion, giving you the opportunity to deepen your skills and contribute to smooth, effective project delivery. Your tasks supporting the Project Management Office in daily tasks and monitoring time tracking records; assisting in the preparation of project reports, summaries, analyses, and presentations; creating and overseeing invoices; managing the workflow of project documentation and archiving documents; providing administrative support for the project. Your profile Fluency in German (B2) and good English communication (B1); Basic MS Office skills (Excel, PowerPoint, Outlook); Analytical thinking and problem‑solving approach; Diligent, detail‑oriented and well‑organized; Adaptable and motivated in a client‑focused environment; Active listener who collaborates well with others; Communicates in a way that supports teamwork and smooth coordination. What You'll love about working here Access to over 70 training tracks with certification opportunities (e.g., GenAI, Excel, Business Analysis, Project Management) on our NEXT platform. Build your development path through internal mobility, mentoring, professional communities, and close support from a People Manager. Early support thanks to Buddy Programs : learn in the flow of work alongside our experts who collaborate on top-tier solutions for global enterprises, including 145 Fortune 500 companies. Enjoy hybrid working model that fits your life - after completing onboarding, connect work from a modern office with ergonomic work from home, thanks to home office package (including laptop, monitor, and chair). Ask your recruiter about the details. Well-being culture: medical care with Medicover, private life insurance, and sports card. But we went one step further by creating our own Capgemini Helpline offering therapeutical support if needed and the educational podcast "Let's talk about wellbeing" which you can listen to on Spotify. Get to know us Capgemini is committed to diversity and inclusion, ensuring fairness in all employment practices. We evaluate individuals based on qualifications and performance, not personal characteristics, striving to create a workplace where everyone can succeed and feel valued. Do you want to get to know us better? Check our Instagram — @capgeminipl or visit our Facebook profile — Capgemini Polska . You can also find us on YouTube . About Capgemini Capgemini is an AI-powered global business and technology transformation partner, delivering tangible business value. We imagine the future of organizations and make it real with AI, technology and people. With our strong heritage of nearly 60 years, we are a responsible and diverse group of over 420,000 team members in more than 50 countries. We deliver end-to-end services and solutions with our deep industry expertise and strong partner ecosystem, leveraging our capabilities across strategy, technology, design, engineering and business operations. The Group reported 2025 global revenues of €22.5 billion.

Technology

Aidoc

Customer Success Manager - West

Mid

Remote

Seattle, WA

🏢 Summary: Remote customer-facing role focused on driving value and outcomes for healthcare organizations using AI imaging solutions. Acts as a trusted advisor to physicians and medical centers, bridging customers with product, data, and engineering teams to enhance adoption and impact. Involves data analysis, stakeholder management, and cross-functional collaboration to demonstrate measurable clinical and operational value. 🗂️ Requirements: BSc in science, engineering, or quantitative field, 4+ years in Customer Success, customer-facing analytics, Project Management, or similar roles, Experience working in SaaS high-tech or startup environment, Stakeholder management and executive-level relationship building, Strong analytical and data-driven decision-making skills, Ability to understand technical concepts and collaborate with technical teams, Excellent verbal and written communication skills in English, Ability to work in PST time zones, Ability to travel up to 25% 📃 Skills: SaaS, Analytics, AI, MedicalImaging, Radiology, ProjectManagement, StakeholderManagement, DataAnalysis, Research, English 🏢 Description: About this role This position focuses on championing customer-centric solutions and outcomes. You will work closely with engineering, operations, sales, and support teams to understand customers, enhance the value they get from the solutions, and demonstrate organizational impact. You will develop a strong understanding of customers' business objectives and articulate how AI enterprise solutions support their strategic goals. This is a remote role to be filled in the Western US. Responsibilities Serve as the customer's advocate and trusted advisor: - Proactively manage and grow customer relationships, identifying key stakeholders. - Lead discussions with top physicians in leading medical centers. - Understand customer pain points and workflows and enhance the value of AI in their departments. - Define next steps and collaborate with R&D teams to drive execution. Serve as the liaison between customers and internal teams: - Ensure smooth onboarding of new customers with the technical team. - Drive product enhancements and collaborate cross-functionally with Product, Data, and AI teams, representing the customer perspective. - Maintain a deep understanding of the solutions, expected performance, and user interface. Drive value demonstration: - Perform data analysis and present insights to customers. - Initiate and support research initiatives. Requirements - BSc in science, engineering, or any quantitative field (MSc preferred). - 4+ years of experience in Customer Success, customer-facing analytics, Project Management, or similar roles. - Experience in a SaaS high-tech or startup environment is an advantage. - Experience with data analytics is an advantage. - Experience working with medical imaging and radiologists is an advantage. - Research experience is an advantage. - Experience in stakeholder management and executive-level relationship building. - Ability to multitask, problem-solve, and work cross-functionally in a dynamic environment. - Strong analytical thinking and data-driven decision-making. - Ability to understand technical concepts and collaborate with technical teams. - Excellent verbal and written communication skills in English. - Ability to work in PST time zones. - Ability to travel up to 25%. What We Offer - Medical, dental, and vision benefits. - Stock options for full-time employees. - Flexible time off without accrual limits, coordinated with manager and team. - 401(k) plan with company match, life insurance, and long- and short-term disability coverage. - Opportunity to directly improve medical care and patient outcomes.