AI Performance Associate (New Grad)

About the Role

We're looking for a Performance Marketing Associate who is AI-native — someone who instinctively reaches for AI tools to move faster, think bigger, and produce better work. This role sits at the center of our paid growth engine, and you'll be expected to build and optimize creative workflows using AI from day one.

This is an execution-heavy role with real ownership. You'll produce ad creative, build campaigns, analyze performance data, and iterate at a fast pace using AI-assisted workflows. You'll report into Growth leadership and collaborate closely with Brand, CRO, and Product.

Applicants must be based in the United States. This is an in person role for 2025 or 2026 college graduates in our Redwood City office, 3 days a week.

What You'll Do

Build AI-Powered Creative Workflows

• Produce high-volume ad creative (static, video, and copy) using AI tools end-to-end — from concept through final asset
• Develop and maintain repeatable AI workflows for rapid creative testing and iteration
• Stay on the bleeding edge of AI creative tools and bring new capabilities into the team's stack as they emerge

Execute Across Paid Channels

• Launch, manage, and optimize campaigns across Meta, Google, and other paid platforms
• Set up and run structured creative tests (copy, hooks, formats, audiences)
• Monitor campaign performance daily and assist with budget management and pacing to hit acquisition and efficiency targets

Analyze & Report on Performance

• Track and report on key metrics: CAC, ROAS, CTR, CVR, and creative win rates
• Build and maintain dashboards that surface actionable insights
• Identify trends in creative and audience performance to inform strategy
• Translate data into clear recommendations for the team

Support Growth Operations

• Assist with landing page copy and creative for CRO experiments
• Collaborate with Brand to ensure ad creative is on-brand while optimized for performance
• Help scope and QA new tracking implementations and attribution setups
• Document processes and playbooks so the team can scale

What Success Looks Like

A high cadence of AI-produced creative that performs — driving down CAC, scaling spend efficiently, and generating a steady stream of winning ad concepts. You're shipping more creative in a week than most teams ship in a month because you've built the workflows to do it.

What You Bring to the Table

• ~1 year of performance marketing experience (agency or in-house)
• Fluency with AI tools for content and creative production (e.g., Higgsfield, Runway, Claude, ChatGPT, ElevenLabs, Kling, or similar)
• Hands-on experience running paid campaigns on Meta and/or Google
• Strong analytical instincts — comfortable in spreadsheets, dashboards, and ad platforms
• Bias toward action: ship fast, learn fast, iterate fast
• Clear written and visual communication skills
• High ownership mindset and excitement about AI as a creative multiplier

Nice to Have

• Familiarity with healthcare, marketplaces, or regulated industries
• Exposure to CRO, landing page optimization, or conversion tracking