Sales Development Representative

Who we are

Formic is on a mission to reshape American manufacturing by making automation accessible to every factory. We deliver automation through a Robotics-as-a-Service model that combines industrial robotics, proprietary software, and full-service support into a single, integrated solution. By removing traditional barriers of cost, complexity, and risk, we enable manufacturers to deploy automation quickly and realize measurable gains in throughput, safety, and operational efficiency without large upfront capital investment.

About the team

The Go-To-Market Team ensures customers realize measurable value from the automation we deploy. From pre-deployment coordination through onboarding and long-term engagement, the team drives adoption, strengthens relationships, and ensures customers achieve meaningful operational outcomes.

Customer Success connects customers and internal teams, ensuring clear expectations, proactive communication, coordinated execution, and continuous product and delivery improvements.

About the role

As a Sales Development Representative, you will serve as the front line of pipeline generation. You will identify, engage, and qualify manufacturing prospects, translating market interest into meaningful sales conversations. This is a high-visibility, performance-driven role with direct impact on company growth.

Responsibilities

• Identify and prospect target manufacturing accounts across SMB, mid-market, and enterprise segments
• Generate marketing qualified leads and schedule meetings for Account Executives
• Follow up on inbound interest from forms, webinars, trade shows, and campaigns
• Build outbound prospecting lists and execute multi-channel outreach via phone, email, and social platforms
• Monitor website engagement and identify high-intent prospects
• Create and test outreach sequences to improve response and conversion rates
• Leverage HubSpot, Salesforce, LinkedIn, and ZoomInfo to manage outreach and pipeline
• Collaborate with Sales and Marketing to align messaging and improve campaign effectiveness
• Maintain disciplined activity tracking and CRM hygiene

What makes you a great fit

• 1–2 years in structured outbound sales or business development
• Track record of meeting or exceeding activity and pipeline KPIs
• Experience communicating with Director, VP, and C-level stakeholders
• Process-oriented mindset with strong attention to detail
• Ability to operate in a fast-paced, high-growth environment
• Strong motivation to build a long-term sales career
• Collaborative team player with competitive drive

Bonus

• Experience selling into industrial automation, manufacturing, or other B2B industrial environments

Benefits

• Equity through stock option program
• Competitive and uncapped commission structure
• Medical, dental, and vision insurance
• FSA, DCFSA, life insurance, short-term and long-term disability
• Employee Assistance Program
• Up to 12 weeks paid parental leave
• Company-sponsored 401(k)
• Home office stipend
• Monthly cell phone reimbursement
• Flexible paid time off

Compensation

$55,000—$65,000 USD. Pay and equity packages are benchmarked to peer companies and customized based on experience, location, and preferred balance of cash and equity.

What we look for

• Fearless Optimism
• Create the Magic
• Today, Not Tomorrow
• Seek Truth
• Made of Rubber
• One Formic

Equal Opportunity Employment

Formic is an equal opportunity employer and makes employment decisions based on merit, business needs, and role requirements.

AI Use

AI-powered tools may be used in some interviews, with all final hiring decisions made by humans.