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June 24, 2026
Automation Sales Manager
Mid • On-site
110,004 - 159,996 USD/yr
St. Paul, MN
Formic is on a mission to reshape American manufacturing by making automation accessible to every factory. As labor constraints rise, costs increase, and global competition intensifies, automation is no longer optional for manufacturers that want to stay competitive.
We deliver automation through a Robotics-as-a-Service model that combines industrial robotics, proprietary software, and full-service support into a single, integrated solution. By removing the traditional barriers of cost, complexity, and risk, we enable manufacturers to deploy automation quickly and realize measurable gains in throughput, safety, and operational efficiency without large upfront capital investment.
Backed by leading investors including Lux Capital, Initialized Capital, Blackhorn Ventures, and Mitsubishi HC Capital North America, Formic is scaling rapidly and building the foundation for a new era of high-performance, Made in America production.
About the team
Formic's Sales Team drives adoption of automation across SMB and mid-market manufacturing. The team partners closely with Engineering, Solutions, and Customer teams to educate manufacturers, develop territory strategies, and build pipeline through disciplined outreach and consultative selling.
About the role
As an Automation Sales Manager, you will be responsible for revenue growth and market expansion within your territory. You will develop and execute a strategic territory plan, build deep knowledge of the regional manufacturing landscape, and establish trusted relationships with manufacturers, integrators, and strategic partners.
You will work directly with customers to evaluate automation opportunities, define project requirements, and collaborate with Engineering and Solutions teams to develop system concepts. You will also lead commercial negotiations and own the full sales cycle from initial engagement through contract execution.
This is an individual contributor role responsible for driving territory growth, building a strong pipeline, and delivering consistent revenue performance.
In this role you will
- Own and execute a regional territory strategy to drive pipeline growth and revenue attainment
- Generate and qualify new business opportunities within SMB and mid-market manufacturing accounts
- Lead consultative discovery conversations and on-site meetings with manufacturing decision makers
- Develop tailored automation solutions in partnership with Solutions and Engineering teams
- Advance opportunities through the full sales cycle from prospecting to contract execution
- Build and maintain executive-level relationships across plant, operations, and ownership stakeholders
- Represent Formic at industry events and trade shows to expand regional market presence
- Maintain accurate CRM data, pipeline visibility, and forecast accuracy
- Analyze regional manufacturing trends, competitor activity, and buyer dynamics to refine territory strategy
What makes you a great fit
- Proven success in full-cycle B2B sales with consistent revenue attainment
- Experience owning and growing a geographic territory independently
- Demonstrated ability to proactively build pipeline in new or underpenetrated markets
- Strong understanding of manufacturing operations and industrial buying processes
- Ability to navigate multi-stakeholder buying committees and technical decision makers
- Analytical mindset with the ability to quantify value and clearly communicate ROI
- Proficiency with Salesforce or comparable CRM systems
- Willingness and ability to travel up to approximately 75 percent within the assigned region
- Comfort operating in a fast-growth environment with evolving processes and priorities
Our Total Rewards
At Formic, we believe people do their best work when they feel supported both professionally and personally. We offer a comprehensive benefits and perks package for full-time, U.S.-based team members, including:
- Equity in Formic through a stock option program
- Competitive and uncapped commission structure
- Comprehensive healthcare coverage (medical, dental, vision)
- FSA and DCFSA, life insurance, short-term and long-term disability
- Employee Assistance Program (EAP)
- Up to 12 weeks of paid parental leave
- Company-sponsored 401(k)
- Home office stipend
- Monthly cell phone reimbursement
- Flexible time off policy
Compensation Philosophy
Pay and equity packages are benchmarked against peer companies at a similar growth stage. Equity represents a meaningful part of the mutual investment: when Formic succeeds, you succeed.
Final offers are customized based on experience, geographic location, market considerations, and a candidate's preferred balance of cash and equity.
Compensation Range: $110,000—$160,000 USD
What we look for
We look for individuals who align with our Operating Principles and embody them in action:
- Fearless Optimism
- Create the Magic
- Today, Not Tomorrow
- Seek Truth
- Made of Rubber
- One Formic
Equal Opportunity Employment
Formic is an equal opportunity employer. All employment decisions are based on merit, business needs, and role requirements.
AI Use
We use AI-powered tools in some interviews to help evaluate candidate responses, but all final hiring decisions are made by humans.
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Oakland, CA
108,996 - 132,000 USD/hr
🏢 Summary: Project Engineer role focused on advanced technical support and long-term reliability of deployed industrial robotic systems in live manufacturing environments. The position combines complex troubleshooting, system optimization, preventive strategies, and cross-functional collaboration to maximize uptime and performance. Includes significant field support, continuous improvement initiatives, and impact on fleet-wide automation stability. 🗂️ Requirements: 5+ years in manufacturing automation or industrial robotics, Proficiency programming PLCs, robots, and industrial control systems, Strong knowledge of robotic systems, motion systems, automated manufacturing equipment, Hands-on experience diagnosing mechanical, electrical, and control failures, Ability to read electrical schematics and technical drawings, Experience in uptime-critical manufacturing environments, Willingness to travel up to 50%, Valid driver's license 📃 Skills: PLC, Robotics, Automation, IndustrialControls, MotionControl, ElectricalSchematics, Troubleshooting, PreventiveMaintenance, PredictiveMaintenance, ManufacturingSystems 🏢 Description: Who we are: Formic is on a mission to reshape American manufacturing by making automation accessible to every factory. As labor constraints rise, costs increase, and global competition intensifies, automation is no longer optional for manufacturers that want to stay competitive. We deliver automation through a Robotics-as-a-Service model that combines industrial robotics, proprietary software, and full-service support into a single, integrated solution. By removing the traditional barriers of cost, complexity, and risk, we enable manufacturers to deploy automation quickly and realize measurable gains in throughput, safety, and operational efficiency without large upfront capital investment. About the team: The Fleet Operations Team drives uptime and operational performance across Formic's growing fleet of deployed robotic systems. Working inside live manufacturing environments, the team diagnoses issues, restores production, and continuously improves system reliability at scale. Fleet Operations operates at the intersection of robotics, controls, and real-world factory execution, ensuring automation delivers consistent, measurable performance across diverse industrial applications. About the role: As Project Engineer, you will own advanced technical support and the long-term reliability of deployed robotic systems. You will operate at the intersection of troubleshooting, system optimization, and product improvement, ensuring automation systems perform consistently in demanding production environments. This role blends reactive support with proactive engineering. You will diagnose complex failures, implement structured improvements, and partner cross-functionally to strengthen system stability across the fleet. Your work will directly impact system uptime, performance consistency, and long-term customer success. In this role you will: - Diagnose and resolve complex automation failures to minimize production downtime - Design and implement preventative and predictive strategies that improve system reliability - Lead system-level continuous improvement initiatives, including hardware and software upgrades - Analyze production data and diagnostic trends to identify systemic performance gaps - Provide remote support by responding to service tickets, guiding troubleshooting efforts, and triaging issues to onsite teams when required - Support field service activities within your local region for both reactive and preventative maintenance - Partner with Product, Deployment, and Engineering teams to standardize equipment configurations and improve system repeatability - Maintain system documentation, including procedures, maintenance logs, and change-control records - Serve as the escalation point for complex technical issues across the fleet - Mentor field technicians and engineers on troubleshooting and system health best practices - Ensure compliance with safety standards, internal quality requirements, and relevant industry regulations - Collaborate with vendors to improve parts availability, diagnostic capabilities, and technical support What makes you a great fit: - 5+ years of experience in manufacturing automation or industrial robotics environments - Strong proficiency programming PLCs, robots, and industrial control systems - Solid understanding of robotic systems, motion systems, and automated manufacturing equipment - Hands-on experience diagnosing mechanical, electrical, and control system failures - Ability to read and interpret electrical schematics and technical drawings - Experience working in uptime-critical manufacturing environments - Strong problem-solving skills and a structured troubleshooting methodology - Clear written and verbal communication skills - Ability to work independently while collaborating cross-functionally - Willingness to travel up to 50% based on business needs - Valid driver's license and ability to support local travel Bonus points if you have: - Experience in high-volume manufacturing environments - Experience standardizing automation systems across multiple deployed sites - Exposure to data-driven maintenance or predictive monitoring tools Our Total Rewards: - Equity in Formic through stock option program - Competitive & uncapped commission structure for eligible roles - Comprehensive healthcare coverage (medical, dental, vision) - Additional insurance benefits including FSA, DCFSA, life insurance, short-term and long-term disability - Employee Assistance Program (EAP) - Paid parental leave up to 12 weeks - Company-sponsored 401(k) - Home office stipend for remote and hybrid employees - Monthly cell phone reimbursement - 15 days of paid time off plus company holidays Compensation Philosophy: This role is paid hourly with a range of $38–$46 per hour. Based on typical field service hours (approximately 50+ hours per week including travel, site activity, and documentation), total annualized earnings typically range from $109,000 - $132,000 depending on experience and hours worked. Overtime is paid in accordance with applicable federal and state law for all hours worked over 40 in a workweek. Equal Opportunity Employment: Formic is an equal opportunity employer. All employment decisions are based on merit, business needs, and role requirements. AI Use: AI-powered tools may be used in some interviews, but all final hiring decisions are made by humans.
Technology

Formic Technologies
Robotics Field Service Engineer
Mid
On-site
Boston, MA
83,004 - 126,000 USD/hr
🏢 Summary: Hands-on Robotics Field Service Engineer role supporting deployed robotic manufacturing cells in live factory environments. Responsible for troubleshooting, maintenance, system restoration, and documentation to ensure maximum uptime and performance. High-travel, uptime-critical position requiring strong technical expertise in robotics, controls, and industrial systems. 🗂️ Requirements: 3+ years field service experience with robotic or industrial automation systems, Strong troubleshooting skills in electrical, mechanical, PLC, or robotic control systems, Ability to read electrical schematics, wiring diagrams, and pneumatic drawings, Experience using CMMS platforms for maintenance tracking, Ability to travel locally up to 80% and overnight up to 50%, Clear written and verbal technical documentation skills, Commitment to safety standards including LOTO compliance 📃 Skills: Robotics, PLC, Electrical, Mechanical, CMMS, LOTO, Fanuc, KUKA, Yaskawa, ABB, Networking, Pneumatics, Automation 🏢 Description: About the role: As a Robotics Field Service Engineer, you are the front line of technical ownership across deployed robotic cells. You will diagnose failures, restore systems to production, perform preventative and corrective maintenance, and represent the company directly within customer facilities. This is a hands-on, high-accountability role in uptime-critical environments requiring structured troubleshooting and documentation. In this role you will: - Perform preventative, corrective, and predictive maintenance on robotic manufacturing cells - Respond to remote and on-site escalations, diagnose root causes, and restore systems quickly - Provide hands-on technical support to customer operators and maintenance teams - Log service activity, asset updates, and spare part requirements in CMMS systems - Coordinate field scheduling and support with customers, vendors, and internal stakeholders - Monitor system performance remotely using dashboards and fleet tools - Document service work, root cause analysis, and follow-up actions - Identify recurring failure patterns and escalate systemic risks - Build trusted relationships with plant managers and site personnel - Operate with strict adherence to safety standards, including LOTO and industrial compliance - Participate in RCA sessions, audits, and continuous improvement initiatives - Continuously expand technical depth across robotics, controls, networking, and industrial systems What makes you a great fit: - 3+ years of hands-on field service experience supporting robotic or industrial automation systems - Strong troubleshooting skills across electrical, mechanical, PLC, or robotic control systems - Ability to read electrical schematics, wiring diagrams, and pneumatic drawings - Experience using CMMS platforms to track and report maintenance activity - Comfortable with local travel up to 80% and overnight travel up to 50% - Clear written and verbal communication skills with structured service documentation - Demonstrated commitment to safety and disciplined field execution Bonus points: - Experience with 6-axis robot brands such as Fanuc, KUKA, Yaskawa, ABB, or Universal Robots - Familiarity with palletizing, case packing, pick-and-place, or conveyor systems - Experience in food, beverage, packaging, CPG, or high-speed manufacturing environments - Prior customer-facing field experience - Spanish language proficiency Total Rewards: - Equity participation through stock option program - Competitive and uncapped commission structure (for eligible roles) - Medical, dental, and vision insurance with 99% employee premium coverage and 75% dependent coverage - FSA and DCFSA, life insurance, short-term and long-term disability (employer-paid) - Employee Assistance Program (EAP) - Up to 12 weeks paid parental leave - Company-sponsored 401(k) - Home office stipend for remote and hybrid employees - Monthly cell phone reimbursement - 15 days paid time off plus company holidays Compensation Philosophy: - Hourly rate: $29–$44 per hour - Typical annualized earnings: $83,000–$126,000 depending on experience and hours worked - Overtime paid in accordance with applicable federal and state law
Technology

Formic Technologies
Robotics Field Service Engineer
Mid
On-site
Newark, NJ
83,004 - 126,000 USD/hr
🏢 Summary: Hands-on field role responsible for maintaining and restoring uptime of deployed robotic manufacturing cells in live factory environments. The position focuses on troubleshooting, preventive and corrective maintenance, and root cause analysis across robotics, controls, and industrial systems. Significant travel is required while ensuring high safety and documentation standards. 🗂️ Requirements: 3+ years field service experience with robotic or industrial automation systems, Strong troubleshooting skills in electrical, mechanical, PLC, or robotic control systems, Ability to read electrical schematics, wiring diagrams, and pneumatic drawings, Experience using CMMS platforms for maintenance tracking, Ability to travel locally up to 80% and overnight up to 50%, Commitment to safety standards including LOTO compliance, Clear technical documentation and reporting skills 📃 Skills: Robotics, PLC, Electrical, Mechanical, CMMS, Networking, Pneumatics, Fanuc, KUKA, Yaskawa, ABB, UniversalRobots 🏢 Description: Who we are: Formic is on a mission to reshape American manufacturing by making automation accessible to every factory. We deliver automation through a Robotics-as-a-Service model that combines industrial robotics, proprietary software, and full-service support into a single, integrated solution. By removing traditional barriers of cost, complexity, and risk, we enable manufacturers to deploy automation quickly and realize measurable gains in throughput, safety, and operational efficiency. About the team: The Fleet Operations Team drives uptime and operational performance across Formic's growing fleet of deployed robotic systems. Working inside live manufacturing environments, the team diagnoses issues, restores production, and continuously improves system reliability at scale. About the role: As a Robotics Field Service Engineer, you are the front line of technical ownership across deployed robotic cells. You will diagnose failures, restore systems to production, perform preventative and corrective maintenance, and represent Formic within customer facilities. This is a hands-on role in uptime-critical environments requiring strong troubleshooting, structured documentation, and disciplined execution. In this role you will: - Perform preventative, corrective, and predictive maintenance on robotic manufacturing cells - Respond to remote and on-site escalations, diagnose root causes, and restore systems - Provide hands-on technical support to customer operators and maintenance teams - Log service activity, asset updates, and spare part requirements in CMMS systems - Coordinate field scheduling and support with customers, vendors, and internal stakeholders - Monitor system performance remotely using dashboards and fleet tools - Document service work, root cause analysis, and follow-up actions - Identify recurring failure patterns and escalate systemic risks - Build professional relationships with plant managers and site personnel - Adhere strictly to safety standards including LOTO and industrial compliance - Participate in RCA sessions, audits, and continuous improvement initiatives - Expand technical depth across robotics, controls, networking, and industrial systems What makes you a great fit: - 3+ years of hands-on field service experience supporting robotic or industrial automation systems - Strong troubleshooting skills across electrical, mechanical, PLC, or robotic control systems - Ability to read electrical schematics, wiring diagrams, and pneumatic drawings - Experience using CMMS platforms to track and report maintenance activity - Comfortable with significant travel - Clear written and verbal communication skills - Demonstrated commitment to safety and disciplined field execution Bonus points if you have: - Experience with 6-axis robot brands such as Fanuc, KUKA, Yaskawa, ABB, or Universal Robots - Familiarity with palletizing, case packing, pick-and-place, or conveyor systems - Experience in food, beverage, packaging, CPG, or high-speed manufacturing environments - Spanish language proficiency Our Total Rewards: - Equity participation through stock options - Competitive and uncapped commission structure (where applicable) - Comprehensive medical, dental, and vision insurance - FSA, DCFSA, life insurance, short-term and long-term disability - Employee Assistance Program (EAP) - Up to 12 weeks paid parental leave - Company-sponsored 401(k) - Home office stipend (for eligible employees) - Monthly cell phone reimbursement - 15 days paid time off plus company holidays Compensation Philosophy: This role is paid hourly with a range of $29–$44 per hour. Total annualized earnings typically range from $83,000–$126,000 depending on experience and hours worked, with overtime paid in accordance with applicable law. Equal Opportunity Employment: Formic is an equal opportunity employer. All employment decisions are based on merit, business needs, and role requirements. AI Use: AI-powered tools may be used in parts of the interview process, with all final hiring decisions made by humans.